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Srividya Venkataraman

UX Researcher & Anthropologist | Qualitative & Mixed-Methods Research | Product Discovery | User Behavior & Adoption

Bengaluru

4+ years of work experience

Cytiva
Sep 20242 yrs 2 mosPresent

Bengaluru, Karnataka, India

Research focus: Enterprise products, bioprocessing workflows, product discovery, adoption research Responsibilities included: - Product discovery and concept evaluation - Customer interviews and Voice of Customer research - Workflow and adoption barrier analysis - Usability research and customer journey mapping - Segmentation and Willingness-to-pay opportunity identification - Research synthesis and strategic recommendations - AI-enabled research workflows and insight management
EY
May 20244 mosAug 2024

Delhi, India

Research focus: Public-sector digital services, usability, service experience Responsibilities - - Conducted user research and usability testing across public-sector digital services to identify barriers, unmet needs, and opportunities for improvement. - Created personas, journey maps, and research synthesis artifacts to support product and design decisions. - Translated user insights into actionable recommendations that improved service experience, navigation, and task completion. - Collaborated with design, engineering, and public sector stakeholders to align user needs with delivery priorities.
Yara International
Feb 20231 yr 1 moFeb 2024

Bengaluru, Karnataka, India

Research focus: Digital agriculture platforms, product discovery, user behavior, adoption and engagement Responsibilities included: - User interviews, usability testing, surveys, concept validation, and behavioral research. - Understanding user motivations, workflow challenges, and adoption barriers across global markets. - Translating research insights into product decisions, roadmap priorities, and experience improvements. - Combining qualitative research, experimentation, and behavioral data to identify engagement and conversion opportunities. - Building scalable remote research practices and testing frameworks.
Vihara Innovation Network
Jul 202010 mosApr 2021

Delhi, India

Research areas: Public health, education, service design, behavior change, youth engagement Responsibilities included: - Ethnographic and qualitative research - Contextual inquiry and field research - Stakeholder interviews and workshop facilitation - Opportunity identification and problem framing - Persona development and journey mapping - Behavioral insights and engagement strategy - Research synthesis and concept development - Report writing and client presentations

Srividya’s AI Stack

claude
claude
notion
notion
Figma Make
Figma Make
Microsoft Copilot
Microsoft Copilot

Education

Miranda house college

Master of Science, Social Anthropology

Miranda house college

20162 yrs2018
Hansraj College, Delhi

Bachelor of Science, Anthropology

Hansraj College, Delhi

20133 yrs2016

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Headline

UX Researcher & Anthropologist | Qualitative & Mixed-Methods Research | Product Discovery | User Behavior & Adoption

About

I'm a UX Researcher and Anthropologist with 6+ years of experience helping teams understand how people make decisions, adopt products, and navigate complex workflows. My work has spanned enterprise software, digital platforms, public services, and behavior-change products. Across these environments, I've conducted research to uncover unmet needs, understand user motivations, identify adoption barriers, and translate those insights into product decisions. I enjoy working in ambiguous problem spaces where the challenge is not just improving an experience, but understanding the behaviors, constraints, and contexts that shape it. My experience includes product discovery, usability testing, contextual inquiry, customer journey research, concept evaluation, and mixed-methods research. Throughout my career, I've partnered with product managers, designers, engineers, commercial teams, and leadership stakeholders to shape product strategy, improve user experiences, and identify opportunities for growth. More recently, I've been exploring how AI can support research synthesis, knowledge management, and insight accessibility while maintaining rigor, transparency, and research ethics. Areas of interest: UX Research • Product Discovery • User Behavior • Behavioral Insights • Enterprise Software • AI Experiences • Research Operations

Location

Bengaluru

AI stack

claude

notion

Figma Make

Microsoft Copilot

Work experience

Senior Research Executive at Cytiva, Sep 2024 - Present · 2 yrs 2 mos, Bengaluru, Karnataka, India, Research focus: Enterprise products, bioprocessing workflows, product discovery, adoption research Responsibilities included: - Product discovery and concept evaluation - Customer interviews and Voice of Customer research - Workflow and adoption barrier analysis - Usability research and customer journey mapping - Segmentation and Willingness-to-pay opportunity identification - Research synthesis and strategic recommendations - AI-enabled research workflows and insight management

User Experience Design Consultant - GPS at EY, May 2024 - Aug 2024 · 4 mos, Delhi, India, Research focus: Public-sector digital services, usability, service experience Responsibilities - - Conducted user research and usability testing across public-sector digital services to identify barriers, unmet needs, and opportunities for improvement. - Created personas, journey maps, and research synthesis artifacts to support product and design decisions. - Translated user insights into actionable recommendations that improved service experience, navigation, and task completion. - Collaborated with design, engineering, and public sector stakeholders to align user needs with delivery priorities.

User Experience Researcher - Mobile Apps at Yara International, Feb 2023 - Feb 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India, Research focus: Digital agriculture platforms, product discovery, user behavior, adoption and engagement Responsibilities included: - User interviews, usability testing, surveys, concept validation, and behavioral research. - Understanding user motivations, workflow challenges, and adoption barriers across global markets. - Translating research insights into product decisions, roadmap priorities, and experience improvements. - Combining qualitative research, experimentation, and behavioral data to identify engagement and conversion opportunities. - Building scalable remote research practices and testing frameworks.

Research Associate at Vihara Innovation Network, Jul 2020 - Apr 2021 · 10 mos, Delhi, India, Research areas: Public health, education, service design, behavior change, youth engagement Responsibilities included: - Ethnographic and qualitative research - Contextual inquiry and field research - Stakeholder interviews and workshop facilitation - Opportunity identification and problem framing - Persona development and journey mapping - Behavioral insights and engagement strategy - Research synthesis and concept development - Report writing and client presentations

Education

Master of Science, Social Anthropology, Miranda house college

Bachelor of Science, Anthropology, Hansraj College, Delhi