Headline

Trying to make Koyō sound exciting - somehow.

About

In pursuit of becoming a master of being a jack of all trades. An inherent generalist. As a generalist with a passion for problem-solving, I have had the opportunity to work in diverse industries such as content marketing, tech leadership hiring, and cloud kitchens. With a proven track record of delivering high-quality results and managing cross-functional teams, I have consulted and delivered content to PR companies and end clients, designed workflow processes, and conceptualized service design blueprints. My experience in marketing strategy, brand management, and social media marketing has allowed me to build strong relationships with clients, understand their needs, and create solutions to exceed their expectations. Additionally, my leadership experience in content creation and marketing has helped me hone my communication and interpersonal skills, which I have leveraged to build communities and nurture relationships with stakeholders. Currently, I am the Founder of TheWriteSide, a leading content agency that offers customized solutions to help businesses achieve their content goals. Our services range from writing, editing, and social media management to content strategy. At TheWriteSide, we use best practices in positioning recommended by April Dunford to not only position the brand but also each individual employee. Our #MicroPR service focuses on personal branding for employees and teams, benefiting from a well-defined positioning strategy. We use personalized and targeted language to resonate with individual customers' needs and interests, with a focus on empathy, positioning, and psychology. Our segmentation approach helps identify the target audience's unique needs, allowing for more personalized and effective communication. Our ghostwriting service emphasizes storytelling to humanize the brand and make it relatable to the audience, building trust and inspiring action. We take a proactive approach to identifying clients' needs and goals, conducting thorough research into each industry, and staying up-to-date with the latest trends and best practices.

Location

Bengaluru

AI stack

claude code

claude

codex

elevenlabs

openai

perplexity

Work experience

Communication and stuff at Koyō, Jun 2026 - Present · 5 mos, Bengaluru, Karnataka, India, At Koyō, I played a role in supporting the launch of the launch by assisting with various communication and writing tasks.

PR and Content Manager at Newton School, Dec 2024 - Present · 1 yr 11 mos, Greater Bengaluru Area

PR and Content Manager at Newton School of Technology, Dec 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India

Chief Operations Officer at The Write Side, Feb 2023 - Dec 2024 · 1 yr 11 mos, Hybrid, TheWriteSide makes hyper-personalized content for a company and its employees. Our proprietary service of Micro PR is one of a kind that matches a person's individuality to the core brand message of a firm. Our other services; Coded Words and Shadow Writer is designed for both an independent executive and a company. Coded Words helps techies bring out the stories of their projects. Shadow writer is our ghostwriting service.

Contributing Features Writer at Cointelegraph, Aug 2019 - Jan 2025 · 5 yrs 6 mos, https://cointelegraph.com/authors/sritanshu-sinha

Education

Bachelor's degree, Engineering, SRM IST Chennai

Good Shepherd International School