Sriram M. profile photo 1 on Tal

Sriram M.

Building regulated fintech infrastructure (Stablecoins, entity monitoring, compliance-as-code) | Founder, Beetle | Ex-Cashfree, Ex-Xoxoday

United States

12+ years of work experience

Beetle
Sep 20251 yrPresent

North America

Merchant compliance at scale starts with deterministic entity monitoring. Beetle detects policy drift—the gap between what you know about a merchant at onboarding and what's true six months later. Real-time website monitoring. Structured, audit-ready signals. Sub-5-second pipeline. Built from inside payment operations, not reverse-engineered from compliance theory. Serving payment gateways, aggregators, and fintech compliance teams solving a problem the integrated stacks still ignore.
Likewyss
Mar 201412 yrs 6 mosPresent

Bengaluru, Karnataka, India

Real-time news aggregation with summarization and timeline generation—built before LLMs made this category obvious. Generated revenue from Bloomberg Quint licensing the product. Market validation that the problem was real and the solution worked. Still running. 12 years of continuous operation.
Cashfree Payments
Oct 20241 yrSep 2025

On-site

Built the merchant onboarding compliance engine that reduced gateway activation from 24 hours to under 5 minutes across 800,000+ merchants. Integrated AI-powered website assessment for RBI-mandated underwriting. Same-day activation increased 4x. Proved that compliance infrastructure, when built right, is an efficiency multiplier—not a cost center.
Xoxoday
Jul 20231 yr 4 mosOct 2024

Hybrid

Led engineering for Plum’s order and vendor systems. Rebuilt infra to handle 1.5x throughput with reduced failure rates. Designed DSL-based vendor onboarding to eliminate routine engineering work. Built full-stack ops dashboards, improving visibility and faster course correction. Owned audit readiness across systems and passed cleanly with tighter controls.
Xoxoday
Sep 20211 yr 11 mosJul 2023

On-site

Halved procurement turnaround time by redesigning order workflows. Improved repeat usage through better ops tracking and feedback loops. Grew team ownership, velocity, and delivery despite shifting product priorities.
Likewyss
Dec 20209 mosAug 2021

Chennai, Tamil Nadu, India

Took a planned break during the COVID phase to prioritize family and recover from sustained burnout after two high-intensity startup roles. Used the time intentionally to rebuild technical depth — re-architected parts of Crisp’s stack for performance and simplicity, reinforced system design fundamentals, and bridged foundational gaps from my bioinformatics background. This period helped reset, reflect, and return stronger — with clarity on the kind of problems I want to solve and the environments I thrive in.
Simpl
Aug 20205 mosDec 2020

Remote

Improved Billbox onboarding by redesigning templated integration flows, cutting support overhead and go-live time. Rebuilt the event pipeline with a modular design to reduce latency and ease future expansion. Developed an ML-based parser using SpaCy for accurate plan extraction, replacing brittle pattern-matching logic. Drove design clarity and long-term maintainability across critical onboarding paths.

Sriram’s AI Stack

claude code
claude code
claude
claude
deepseek
deepseek
ollama
ollama
xai
xai
llama.cpp
llama.cpp

Education

Boston University

MS, Bioinformatics

Boston University

Bachelor of Technology, Biotechnology

School of Engineering and Technology

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Headline

Building regulated fintech infrastructure (Stablecoins, entity monitoring, compliance-as-code) | Founder, Beetle | Ex-Cashfree, Ex-Xoxoday

About

Building the infrastructure that makes continuous merchant monitoring operationally viable at scale. That's Beetle. I've spent two decades building the layer underneath the thing that gets the credit. At Boston University I built IT infrastructure, databases, and web applications across five departments — not because it was my job, but because the problems were there and I could solve them. At Imaginea I built the crawlers, the APIs, the data pipelines. At Cashfree I built the compliance engine that took merchant onboarding from 24 hours to under 5 minutes across 800,000 merchants — before the industry named this problem or anyone announced they were solving it. That last one became Beetle. Merchant website compliance infrastructure, built from inside payment operations, now available as an API. Under 5 seconds. Audit-ready JSON. Running continuously, not just at onboarding. The through-line is this: I've always been the person who sees what the system actually needs — not what it says it needs — and builds it at the level where it doesn't break. That tends to happen quietly. The results tend not to be quiet. I work at the intersection of compliance infrastructure, AI-native systems, and payment operations. If you're running compliance or merchant ops at a gateway and this resonates — I'd rather show you than tell you.

Location

United States

AI stack

claude code

claude

deepseek

ollama

xai

llama.cpp

Work experience

Founder & CTO at Beetle, Sep 2025 - Present · 1 yr, North America, Merchant compliance at scale starts with deterministic entity monitoring. Beetle detects policy drift—the gap between what you know about a merchant at onboarding and what's true six months later. Real-time website monitoring. Structured, audit-ready signals. Sub-5-second pipeline. Built from inside payment operations, not reverse-engineered from compliance theory. Serving payment gateways, aggregators, and fintech compliance teams solving a problem the integrated stacks still ignore.

CTO at Likewyss, Mar 2014 - Present · 12 yrs 6 mos, Bengaluru, Karnataka, India, Real-time news aggregation with summarization and timeline generation—built before LLMs made this category obvious. Generated revenue from Bloomberg Quint licensing the product. Market validation that the problem was real and the solution worked. Still running. 12 years of continuous operation.

Engineering at Cashfree Payments, Oct 2024 - Sep 2025 · 1 yr, On-site, Built the merchant onboarding compliance engine that reduced gateway activation from 24 hours to under 5 minutes across 800,000+ merchants. Integrated AI-powered website assessment for RBI-mandated underwriting. Same-day activation increased 4x. Proved that compliance infrastructure, when built right, is an efficiency multiplier—not a cost center.

Associate Vice President at Xoxoday, Jul 2023 - Oct 2024 · 1 yr 4 mos, Hybrid, Led engineering for Plum’s order and vendor systems. Rebuilt infra to handle 1.5x throughput with reduced failure rates. Designed DSL-based vendor onboarding to eliminate routine engineering work. Built full-stack ops dashboards, improving visibility and faster course correction. Owned audit readiness across systems and passed cleanly with tighter controls.

Engineering Manager at Xoxoday, Sep 2021 - Jul 2023 · 1 yr 11 mos, On-site, Halved procurement turnaround time by redesigning order workflows. Improved repeat usage through better ops tracking and feedback loops. Grew team ownership, velocity, and delivery despite shifting product priorities.

Professional development at Likewyss, Dec 2020 - Aug 2021 · 9 mos, Chennai, Tamil Nadu, India, Took a planned break during the COVID phase to prioritize family and recover from sustained burnout after two high-intensity startup roles. Used the time intentionally to rebuild technical depth — re-architected parts of Crisp’s stack for performance and simplicity, reinforced system design fundamentals, and bridged foundational gaps from my bioinformatics background. This period helped reset, reflect, and return stronger — with clarity on the kind of problems I want to solve and the environments I thrive in.

Senior Software Engineer at Simpl, Aug 2020 - Dec 2020 · 5 mos, Remote, Improved Billbox onboarding by redesigning templated integration flows, cutting support overhead and go-live time. Rebuilt the event pipeline with a modular design to reduce latency and ease future expansion. Developed an ML-based parser using SpaCy for accurate plan extraction, replacing brittle pattern-matching logic. Drove design clarity and long-term maintainability across critical onboarding paths.

Education

MS, Bioinformatics, Boston University

Bachelor of Technology, Biotechnology, School of Engineering and Technology

Public links

github: https://github.com/techiev2

getbeetle.in: https://getbeetle.in/