Sripalee Sengupta profile photo 1 on Tal

Sripalee Sengupta

Senior Content Editor | B2B Content Strategist & Brand Writer | SEO & Content Operations

Gurugram

9+ years of work experience

INKPPT - Presentation Design Agency
Jun 20242 yrs 1 moPresent

Gurugram, Haryana, India

Royal Content Research Services
Apr 20213 yrs 3 mosJun 2024

Kolkata, West Bengal, India

• Supervising the day-to-day operations of the administrative department and staff members • Hiring, training, and evaluating employees and taking corrective action when necessary • Working with the accounting and management teams to set budgets, monitor spending, and process payroll and other expenses • Achieving specific financial objectives by communicating with administrative personnel and making adjustments to workflow as necessary • Implementing customer service standards and evaluate employees based on their ability to meet those standards
Royal Content Research Services
Aug 20182 yrs 8 mosMar 2021

On-site

• Advertising Service through online digital marketing using Facebook, LinkedIn, Instagram, Mails, QQ.com • Building strong customer relationship through excellent customer services and maintaining clients’ confidence and protecting operations by keeping information confidential • Preparing source data for computer entry by compiling and sorting information; establishing entry priorities • Conducting business reviews using CRM programs • Should be aware of the client’s requirements at all times and using procedures to enhance 100% problem resolution and customer satisfaction • Preparing weekly, monthly and yearly sales report using Zoho
Royal Research
Mar 20185 mosJul 2018

Kolkata, West Bengal, India

• Setting goals and developing plans for business and revenue growth • Researching, planning, and implementing new target market initiatives • Researching prospective accounts in target markets and preparing new strategies for negotiation, quotation and finalizing deals to achieve targets • Pursuing leads and moving them through the sales cycle • Setting goals for the business development team and developing strategies to meet those goals • Training business development staff and attending conferences and industry events • Advertising Content Services through online platforms such as Facebook, LinkedIn, Instagram, Mails, Whatsapp, QQ.com for customers based on UK, Australia, Canada, USA, China, Singapore, UAE • Preparing advertising pages on Youtube, LinkedIn, Instagram, Facebook and handling those pages and channels by posting contents and brochures of the service-related information
Royal Research
Apr 201711 mosFeb 2018

Kolkata, West Bengal, India

• Checking plagiarism and AI percentage of the team members using Turnitin and instructing team to provide an errorfree file, if any. • Developing a multifaceted rewards system that makes team members excited to show up to work every day and do their best • Teaching and training team members on various customer service strategies • Managing teams and their works keeping tight deadlines in mind • Making strategies based on the contents of client requirements and target audience of UK, Australia, Canada, USA, China, Singapore, UAE
Royal Research
Apr 201711 mosFeb 2018

Researched complex topics and developed well-structured content for client projects, including white papers and case studies. Proofread and edited technical copy ensuring accuracy, readability, and compliance with client guidelines. Communicated directly with clients to clarify project scope and content specifications.

Education

ignou

Master's Degree

ignou

Indira Gandhi National Open University

Master's degree, English Literature (British and Commonwealth)

Indira Gandhi National Open University

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Headline

Senior Content Editor | B2B Content Strategist & Brand Writer | SEO & Content Operations

About

Senior Content Editor with over 9+ years of expertise in content strategy, SEO, and business development. Proven track record of delivering successful projects with precision and innovation. Skilled in leading cross-functional teams, optimizing processes, and driving measurable growth. Passionate about creating strategic solutions that enhance brand visibility and customer engagement to achieve organizational success.

Location

Gurugram

Work experience

Senior Content Editor at INKPPT - Presentation Design Agency, Jun 2024 - Present · 2 yrs 1 mo, Gurugram, Haryana, India

Junior Administrative Manager at Royal Content Research Services, Apr 2021 - Jun 2024 · 3 yrs 3 mos, Kolkata, West Bengal, India, • Supervising the day-to-day operations of the administrative department and staff members • Hiring, training, and evaluating employees and taking corrective action when necessary • Working with the accounting and management teams to set budgets, monitor spending, and process payroll and other expenses • Achieving specific financial objectives by communicating with administrative personnel and making adjustments to workflow as necessary • Implementing customer service standards and evaluate employees based on their ability to meet those standards

Executive Customer Relationship Manager at Royal Content Research Services, Aug 2018 - Mar 2021 · 2 yrs 8 mos, On-site, • Advertising Service through online digital marketing using Facebook, LinkedIn, Instagram, Mails, QQ.com • Building strong customer relationship through excellent customer services and maintaining clients’ confidence and protecting operations by keeping information confidential • Preparing source data for computer entry by compiling and sorting information; establishing entry priorities • Conducting business reviews using CRM programs • Should be aware of the client’s requirements at all times and using procedures to enhance 100% problem resolution and customer satisfaction • Preparing weekly, monthly and yearly sales report using Zoho

Business Development Manager at Royal Research, Mar 2018 - Jul 2018 · 5 mos, Kolkata, West Bengal, India, • Setting goals and developing plans for business and revenue growth • Researching, planning, and implementing new target market initiatives • Researching prospective accounts in target markets and preparing new strategies for negotiation, quotation and finalizing deals to achieve targets • Pursuing leads and moving them through the sales cycle • Setting goals for the business development team and developing strategies to meet those goals • Training business development staff and attending conferences and industry events • Advertising Content Services through online platforms such as Facebook, LinkedIn, Instagram, Mails, Whatsapp, QQ.com for customers based on UK, Australia, Canada, USA, China, Singapore, UAE • Preparing advertising pages on Youtube, LinkedIn, Instagram, Facebook and handling those pages and channels by posting contents and brochures of the service-related information

Team Leader at Royal Research, Apr 2017 - Feb 2018 · 11 mos, Kolkata, West Bengal, India, • Checking plagiarism and AI percentage of the team members using Turnitin and instructing team to provide an errorfree file, if any. • Developing a multifaceted rewards system that makes team members excited to show up to work every day and do their best • Teaching and training team members on various customer service strategies • Managing teams and their works keeping tight deadlines in mind • Making strategies based on the contents of client requirements and target audience of UK, Australia, Canada, USA, China, Singapore, UAE

Content Team Lead at Royal Research, Apr 2017 - Feb 2018 · 11 mos, Researched complex topics and developed well-structured content for client projects, including white papers and case studies. Proofread and edited technical copy ensuring accuracy, readability, and compliance with client guidelines. Communicated directly with clients to clarify project scope and content specifications.

Education

Master's Degree, ignou

Master's degree, English Literature (British and Commonwealth), Indira Gandhi National Open University