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Srinivasan P

B2B Enterprise Marketer | AI Generalist | Ex Byjus | Ex Redington | UWA

Bengaluru

5+ years of work experience

Adobe
Sep 20262 mosPresent

Bengaluru

• Drive partner marketing programs across APAC, aligning marketing initiatives with business priorities, sales objectives and partner growth opportunities. • Plan and execute integrated marketing programs across digital, physical and hybrid formats, including campaigns, events, webinars and partner-led initiatives. • Work closely with sales, demand management, partners and regional marketing stakeholders to identify opportunities for demand generation and pipeline creation. • Support the localization and execution of regional and global GTM initiatives for the APAC market. • Develop and coordinate marketing assets, partner communications and enablement materials to strengthen product/service messaging and market engagement. • Manage campaign execution, vendors, budgets, timelines and cross-functional stakeholders to ensure effective program delivery. • Track campaign performance and marketing outcomes, translating insights into optimization recommendations and future GTM strategies. • Collaborate with regional and global stakeholders to maintain consistency in messaging, campaign execution and brand standards.
iValue Group
Jul 20263 mosSep 2026

Bengaluru

• Developed and executed strategic marketing initiatives aligned with business priorities, partner requirements and go-to-market objectives. • Worked across technology solutions and partner ecosystems to identify marketing opportunities and support business growth. • Planned and executed integrated campaigns across digital channels, events, webinars and partner marketing programs. • Collaborated with sales, technology partners and internal stakeholders to translate business objectives into actionable marketing programs. • Developed marketing collateral, presentations, campaign assets and partner communications to support solution awareness and sales enablement. • Supported campaign planning, execution and performance tracking, using insights to optimize marketing activities and improve engagement. • Managed external agencies, vendors and marketing operations to ensure timely and effective program delivery.
Redington Limited
Aug 20242 yrsJul 2026

Chennai

• Led partner marketing initiatives for the AWS business, working closely with technology partners and sales teams to identify business needs, market opportunities and co-marketing priorities. • Built and executed partner marketing playbooks aligned with business objectives, partner requirements and go-to-market priorities. • Developed and executed integrated campaigns across events, webinars, conferences, content marketing and digital channels to drive awareness, engagement and pipeline creation. • Created partner enablement assets including pitch decks, one-pagers, email campaigns and supporting content for sales and partner enablement programs. • Developed content including whitepapers, case studies, co-branded e-books, blog content and partner testimonials to communicate technology solutions and value propositions. • Collaborated with business, sales and partner teams to translate technology and business priorities into relevant marketing programs. • Managed campaign performance tracking and reporting, providing insights and recommendations to leadership for continuous optimization. • Coordinated cross-functional stakeholders, agencies and partners to deliver integrated marketing programs within defined timelines and budgets.
Redington Limited
Mar 20222 yrs 7 mosSep 2024

India

• Supported go-to-market initiatives for AWS and SaaS solutions, working with business, sales and channel teams to plan and execute integrated marketing programs. • Developed and executed partner-led campaigns across digital marketing, webinars, events, conferences and customer engagement programs to increase awareness and generate demand. • Worked with channel partners to understand business requirements and identify opportunities for co-marketing and demand generation. • Supported quarterly marketing planning and MDF allocation for cloud technology vendors, tracking utilization and evaluating campaign ROI. • Developed marketing content including case studies, whitepapers, partner testimonials, social media content and campaign communications. • Created and maintained partner-facing and sales enablement materials to support solution awareness and business development initiatives. • Collaborated with business, inside sales, direct sales and partner sales teams to optimize marketing programs and improve campaign performance. • Managed end-to-end campaign operations including agency coordination, campaign execution, vendor management, purchase orders, budgets, reporting and post-campaign analysis. • Built and managed digital properties supporting Redington Cloud's technology ecosystem, including Google, GitLab, Salesforce and AWS Public Sector initiatives. • Monitored campaign performance and lead-generation metrics and provided insights to support future marketing planning and optimization.
BYJU'S
Mar 20211 yrFeb 2022

Chennai

• Supported marketing campaigns through market research, campaign analysis and competitive research. • Collected and analyzed quantitative and qualitative campaign data to identify marketing insights and opportunities. • Supported digital marketing, promotional activities, content distribution and marketing communications. • Assisted with the development of promotional presentations and marketing materials. • Supported CRM/database management and maintained marketing information for campaign activities. • Assisted in planning and executing marketing events and promotional initiatives. • Collaborated with the marketing team on day-to-day campaign execution and operational activities.

Srinivasan’s AI Stack

aistudio
aistudio
anthropic apis
anthropic apis
claude code
claude code
gemini
gemini
BentoML
BentoML
Cline
Cline

Education

The University of Western Australia

MBA, International/Global Studies

The University of Western Australia

20242 yrs2026
Indian Institute of Management, Kozhikode

Advanced Business Management, International Business

Indian Institute of Management, Kozhikode

20241 yr2025

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Headline

B2B Enterprise Marketer | AI Generalist | Ex Byjus | Ex Redington | UWA

About

B2B marketing professional with 6+ years of experience building demand engines and partner-led GTM programs in the AWS and Cloud ecosystem. I specialize in Demand generation, pipeline growth, Partner ecosystem marketing,Paid media (LinkedIn, Google), events, AWS GTM and co-selling motions at Redington, I work at the intersection of Cloud, Partners, and Sales, translating complex AWS offerings into high-impact marketing programs that drive real business outcomes and building AI agents to automate mundane tasks. Currently pursuing a Global MBA while scaling cloud marketing initiatives across regions.Open to senior roles in SaaS, Cloud, and Global Technology companies.

Location

Bengaluru

AI stack

aistudio

anthropic apis

claude code

gemini

BentoML

Cline

Work experience

Partner Marketing Manager at Adobe, Sep 2026 - Present · 2 mos, Bengaluru, • Drive partner marketing programs across APAC, aligning marketing initiatives with business priorities, sales objectives and partner growth opportunities. • Plan and execute integrated marketing programs across digital, physical and hybrid formats, including campaigns, events, webinars and partner-led initiatives. • Work closely with sales, demand management, partners and regional marketing stakeholders to identify opportunities for demand generation and pipeline creation. • Support the localization and execution of regional and global GTM initiatives for the APAC market. • Develop and coordinate marketing assets, partner communications and enablement materials to strengthen product/service messaging and market engagement. • Manage campaign execution, vendors, budgets, timelines and cross-functional stakeholders to ensure effective program delivery. • Track campaign performance and marketing outcomes, translating insights into optimization recommendations and future GTM strategies. • Collaborate with regional and global stakeholders to maintain consistency in messaging, campaign execution and brand standards.

Marketing Manager at iValue Group, Jul 2026 - Sep 2026 · 3 mos, Bengaluru, • Developed and executed strategic marketing initiatives aligned with business priorities, partner requirements and go-to-market objectives. • Worked across technology solutions and partner ecosystems to identify marketing opportunities and support business growth. • Planned and executed integrated campaigns across digital channels, events, webinars and partner marketing programs. • Collaborated with sales, technology partners and internal stakeholders to translate business objectives into actionable marketing programs. • Developed marketing collateral, presentations, campaign assets and partner communications to support solution awareness and sales enablement. • Supported campaign planning, execution and performance tracking, using insights to optimize marketing activities and improve engagement. • Managed external agencies, vendors and marketing operations to ensure timely and effective program delivery.

Senior Marketing Executive - AWS at Redington Limited, Aug 2024 - Jul 2026 · 2 yrs, Chennai, • Led partner marketing initiatives for the AWS business, working closely with technology partners and sales teams to identify business needs, market opportunities and co-marketing priorities. • Built and executed partner marketing playbooks aligned with business objectives, partner requirements and go-to-market priorities. • Developed and executed integrated campaigns across events, webinars, conferences, content marketing and digital channels to drive awareness, engagement and pipeline creation. • Created partner enablement assets including pitch decks, one-pagers, email campaigns and supporting content for sales and partner enablement programs. • Developed content including whitepapers, case studies, co-branded e-books, blog content and partner testimonials to communicate technology solutions and value propositions. • Collaborated with business, sales and partner teams to translate technology and business priorities into relevant marketing programs. • Managed campaign performance tracking and reporting, providing insights and recommendations to leadership for continuous optimization. • Coordinated cross-functional stakeholders, agencies and partners to deliver integrated marketing programs within defined timelines and budgets.

Marketing Executive - AWS/SaaS at Redington Limited, Mar 2022 - Sep 2024 · 2 yrs 7 mos, India, • Supported go-to-market initiatives for AWS and SaaS solutions, working with business, sales and channel teams to plan and execute integrated marketing programs. • Developed and executed partner-led campaigns across digital marketing, webinars, events, conferences and customer engagement programs to increase awareness and generate demand. • Worked with channel partners to understand business requirements and identify opportunities for co-marketing and demand generation. • Supported quarterly marketing planning and MDF allocation for cloud technology vendors, tracking utilization and evaluating campaign ROI. • Developed marketing content including case studies, whitepapers, partner testimonials, social media content and campaign communications. • Created and maintained partner-facing and sales enablement materials to support solution awareness and business development initiatives. • Collaborated with business, inside sales, direct sales and partner sales teams to optimize marketing programs and improve campaign performance. • Managed end-to-end campaign operations including agency coordination, campaign execution, vendor management, purchase orders, budgets, reporting and post-campaign analysis. • Built and managed digital properties supporting Redington Cloud's technology ecosystem, including Google, GitLab, Salesforce and AWS Public Sector initiatives. • Monitored campaign performance and lead-generation metrics and provided insights to support future marketing planning and optimization.

Marketing Associate at BYJU'S, Mar 2021 - Feb 2022 · 1 yr, Chennai, • Supported marketing campaigns through market research, campaign analysis and competitive research. • Collected and analyzed quantitative and qualitative campaign data to identify marketing insights and opportunities. • Supported digital marketing, promotional activities, content distribution and marketing communications. • Assisted with the development of promotional presentations and marketing materials. • Supported CRM/database management and maintained marketing information for campaign activities. • Assisted in planning and executing marketing events and promotional initiatives. • Collaborated with the marketing team on day-to-day campaign execution and operational activities.

Education

MBA, International/Global Studies, The University of Western Australia

Advanced Business Management, International Business, Indian Institute of Management, Kozhikode