Headline

Product Designer | Driving Product Strategy, Design Systems & Business Impact | Passionate about Scaling Design

About

I’m a product designer who thrives at the intersection of strategy, systems, and scale. Currently leading design across multiple projects, I play an active role in shaping product direction, improving organizational processes, and mentoring design talent. Over the past 5+ years, I’ve grown from a Junior UX Designer to a Senior, driven by a hunger to learn, a design-thinking mindset, and a deep belief in design’s role in driving business outcomes. One of my proudest contributions has been building a design system that’s now used across every project in the organization—significantly improving efficiency, quality, and consistency. My work goes beyond the screen. I collaborate closely with cross-functional teams and leadership, contribute to hiring and team development, and lead conversations that shape both product outcomes and team culture. Outside of work, I served as the Director of Design in my Rotaract Club for three years—designing communication materials for various initiatives and training my juniors to become future leaders and directors. That experience helped sharpen my ability to coach, collaborate, and build design capacity within a team. I’m always evolving, always learning, and always seeking to make a meaningful impact through design.

Location

Bengaluru

AI stack

claude code

codex

gemini

grok

replit

Adobe Firefly

Work experience

Senior User Experience Designer at Codewave.com, Oct 2024 - Present · 2 yrs 1 mo, Bengaluru, • Led end-to-end product design across HealthTech, Fitness, and Productivity platforms — from user research and wireframing to high-fidelity prototyping, testing, and dev handoff. • Designed and scaled a cross-platform design system adopted by 9+ products, increasing UI consistency and reducing developer handoff time by 30+ hours per project. • Partnered with product managers and stakeholders in agile environments, driving clarity in roadmap planning and contributing to $500K+ in new business wins through strategic design consultation. • Spearheaded hiring and mentorship of 9 interns and 5+ junior designers, improving design maturity across the org and achieving a 90% full-time conversion rate. • Championed the integration of AI-enhanced tools into design processes, improving team output by 40% and shortening turnaround time on key deliverables. • Promoted based on demonstrated ownership, design leadership, and consistent impact across high-stakes initiatives.

User Experience Designer at Codewave.com, Jun 2021 - Oct 2024 · 3 yrs 5 mos, Bengaluru, Karnataka, India, • Shaped experiences for 10+ digital products across EdTech, HealthTech, eCommerce, Sustainability, and public sector platforms. • Led UX research and journey mapping, created wireframes and prototypes, and conducted usability testing to ensure user-centered solutions. • Standardized UI patterns across responsive web and mobile apps, enabling faster design delivery and improved product cohesion. • Co-led organization-wide design initiatives, including hiring, interviewing, and onboarding, driving team growth and culture maturity. • Increased client satisfaction scores from 85% to 95% by aligning stakeholder needs with user insights and delivering polished, scalable designs.

UI Designer at Thoughtgrid Interactive Solutions LLP, Jul 2019 - Jan 2021 · 1 yr 7 mos, Bengaluru, Karnataka, India, • Delivered end-to-end UI design and prototypes for web and mobile apps across EdTech, medical research, and religious non-profit sectors. • Implemented an 8-point grid system and transitioned the team from Photoshop to Adobe XD, improving design quality and reducing turnaround time by 50%. • Conducted UX audits and proposed actionable design changes, boosting user engagement and improving product usability. • Created modular UI frameworks that supported the rapid rollout of new features and course content across learning platforms.

Education

User Experience Design Bootcamp, GrowthSchool

Bachelor of Engineering - BE, Computer Science, Dayananda Sagar Academy Of Technology And Management, Bangalore

Public links

srinivasiyengar.com: https://srinivasiyengar.com/