---
title: "Srinikesh I. - Creative Lead in Greater Bengaluru Area | Tal"
description: "Meet Srinikesh I., Creative Lead @ KGeN + Humyn Labs | Spikes Asia 2021 Shortlist | AI | Web3 | Gaming | Films based in Greater Bengaluru Area. AI stack includes claude, gemini, and notion. Explore public work links including somethingbrews.netlify.app."
image: "https://tal.club/meet/srinikesh-iyer/share-image"
---

# Srinikesh I\. on Tal

## Headline

Creative Lead @ KGeN \+ Humyn Labs \| Spikes Asia 2021 Shortlist \| AI \| Web3 \| Gaming \| Films

## Location

Greater Bengaluru Area

## AI stack

claude

gemini

notion

perplexity

Kling AI

Veo

## Work experience

Creative Lead at Humyn Labs, Feb 2026 \- Present · 8 mo, Bengaluru

Creative Lead at KGEN, Jul 2025 \- Present · 1 yr 4 mos

Creative at KGEN, Mar 2024 \- Jul 2025 · 1 y 4 mo, Bengaluru, Karnataka, India

Senior Creative Associate at Loco, Apr 2022 \- Nov 2023 · 1 yr 8 mos, \- Handled multiple roles as a senior creative resource at India’s largest esports and LIVE game streaming platform \- Joined as the Lead Copywriter but transitioned to a Brand Creative Lead within 2 months \- Became the UX writer for the platform developing the entire UI\-UX framework for Loco Legends in conjunction with product design \- Became the Creative Director for the in\-house content wing, Loco Originals \- Released three shows, Dream Karo Stream Karo \(3\.1m\+ views\), The MVP \(3\.5m\+ views\) and Chemin presents All In \(ongoing\); 80% jump in views compared to previous shows \- Other notable work includes \#LocoLevel3 \(Brand campaign\), Loco VIP \(Product release\), Loco Lookback 2022 \(Brand \+ product campaign\)

Copy Supervisor at Dentsu Webchutney, Nov 2021 \- Mar 2022 · 5 mos, Bengaluru, Karnataka, India

Senior Copywriter at Saatchi & Saatchi Propagate, Oct 2020 \- Oct 2021 · 1 yr 1 mo, \- Ideated and executed creative campaigns for 20\+ brands across different industries namely PUBG Mobile, Ab InBev, Tuborg, Max Life Insurance, Practo, Dailyhunt, Ola Financial Services and more \- Conceptualised and ideated the hit web series “Dosti Ka Naya Maidan” for PUBG Mobile \(55m\+ views, 315m\+ impressions, 370,000 new subscribers, 3\.81m\+ watch time hours, 119k premier views, 121k shares, average IMDb Rating of 8\.4/10\) \- Conceptualised and ideated the web series “Gully Squads” in Pakistan and Bangladesh for PUBG Mobile \- Writer for AB InBev brands namely Budweiser, Corona, Hoegaarden and Beck's Ice \- Worked on Budweiser’s SOS Ads which won the Spikes Asia 2021 Shortlist under Direct and Media categories \- Worked on Tuborg's \#DistanSing campaign during the 2020 lockdown \(90m\+ impressions, 17\.5m\+ post engagements, 7m\+ ThruPlays\) \- Worked on the Practo social media mandate; some notable campaigns include \#ChattingCures, Doctor Ki Salah Mobile Pe\. \#SayHelloDoctor, \#IndiaHealthHour, Practo For Alzheimer’s

Copywriter at Saatchi & Saatchi Propagate, Jun 2019 \- Sep 2020 · 1 yr 4 mos, Bengaluru, Karnataka, India, \(Previously known as Propaganda India\) \- Ideated and executed creative campaigns for 20\+ brands across different industries namely PUBG Mobile, Ab InBev, Tuborg, Max Life Insurance, Practo, Dailyhunt, Ola Financial Services and more \- Managed and headed a team of writers for campaign ideation, planning and execution \- Worked on client presentations and made valuable creative contributions to agency pitches

Copywriter at Propaganda India, Oct 2018 \- Jun 2019 · 9 mos, Bengaluru, Karnataka, India, \(Now Saatchi & Saatchi Propagate\)

## Education

Master of Business Administration \- MBA, Communication Management, Symbiosis School of Media and Communication, Bengaluru

Bachelor of Business Administration \- BBA, SRM IST Chennai

## Public links

- somethingbrews\.netlify\.app: https://somethingbrews\.netlify\.app/

[View the original profile](https://tal.club/meet/srinikesh-iyer)

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