Srinibha Rao

3+ years of work experience

Mar 20268 moPresent

Remote

Drove Access Control revamp across the platform, defining a role-based access control (RBAC) framework with account- level and store-level permissions for Owners, Admins, Account Managers, and Marketers. Identified gaps between frontend visibility and backend permission enforcement, and drove the definition of configurable role presets and custom permissions. Led 0-1 discovery and end-to-end launch of an Agency Management Platform, unlocking a new customer segment by enabling agencies to manage multiple merchants and teams through native multi-user access, cross-client switching, and merchant-level permissions replacing a manual operations workaround. Owned product roadmap planning, prioritisation, and end-to-end delivery across multiple product initiatives and features, evaluating opportunities based on business impact, customer needs, technical feasibility, and engineering capacity. Translated roadmap priorities into developer-ready PRDs and tickets with detailed acceptance criteria and edge cases; partnered with design and engineering on feasibility, personally executed end-to-end functional testing and UAT, validated edge cases, and managed release readiness.

Jul 20232 y 7 moFeb 2026

Remote

Managed product backlog prioritization and release scheduling for the Facts catalog (150,000+ retail/manufacturer facts delivered daily to thousands of clients), coordinating cross-functional scoping between Measure PL and engineering to align deliverables with each PI cycle, resulting in smoother release execution across ~4 PI planning intervals per year. Redesigned the Facts release process into a structured monthly cadence with defined handoff checkpoints, cutting failed deployments by 75% and maintaining catalog integrity by building a continuous audit process to detect and eliminate duplicate entries across 150,000+ facts. Partnered with the AI team to define and ship 30+ attribution and translation mappings within the Facts data pipeline, eliminating manual rework and improving dataset accuracy for client-facing reporting consumed by thousands of clients across daily data refreshes. Delivered Delivery Management epics end-to-end, scoping 15+ ops requests through tech feasibility, 3-4 Figma design iterations, and 2 PI cycles of engineering coordination, accelerating production release velocity by 20% and achieving 98% release note completeness.