Headline

Growth Marketing Manager @SPARSH Group of Hospitals

About

I’m a digital marketing professional with 10+ years of experience helping brands grow through smart strategy, storytelling, and performance marketing. At SPARSH Hospital, I lead group-level digital marketing initiatives, managing hospital launches, performance campaigns, and brand strategy across multiple specialties. My goal is to build awareness that converts into measurable patient growth through a mix of SEO, paid ads, social media, and content marketing. Before this, I’ve worked with brands and agencies like LynkTown (Hauteze) and Third Eye Infosystems, leading campaigns for healthcare, fashion, and lifestyle brands. My early days as an SEO Analyst at Invensis taught me the importance of data, analytics, and consistent growth. I enjoy bringing creative and analytical thinking together — from designing campaigns that tell a story to optimizing them for ROI. Always curious, always learning, and always focused on building brands that create impact.

Location

Bengaluru

AI stack

n8n

notion

openai

perplexity

Work experience

Growth Marketing Manager at SPARSH Hospital, Bengaluru, Jun 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India, As a healthcare growth marketer, my role goes beyond campaigns. I work on systems: - How patients discover hospitals - Why they choose one provider over another - What builds long-term trust, not just short-term leads At SPARSH Hospital, I’ve worked across: - Hospital & specialty launches - Digital acquisition & SEO-led growth - Improving patient conversion journeys - Brand + performance marketing alignment I believe healthcare marketing should: - Educate before it converts - Build confidence before demand - Measure outcomes, not vanity metrics

Senior Digital Marketing Expert at LynkTown, Jan 2022 - Sep 2025 · 3 yrs 9 mos, Bengaluru, Karnataka, India, As a seasoned Senior Digital Marketing Expert at LynkTown, I lead a dynamic team in implementing strategic online branding and lead generation initiatives for the innovative platform catering to fashion designers. Key Skills: Omnichannel Marketing, Performance Marketing, Project Management, Resource Planning, Budgeting, Team Handling, Lead Generation, Sales Coordination, Data Analysis, Stakeholder Management, Communication. Key Responsibilities: Strategic Planning & Business Strategy: Spearhead the development and execution of comprehensive digital marketing strategies aligned with LynkTown's objectives. Contribute to business strategy discussions to ensure alignment with company goals and objectives. Team Handling & Project Management: Direct a talented team in executing marketing initiatives, providing guidance, and fostering collaboration to drive successful outcomes. Oversee project timelines, budgets, and resource allocation to ensure timely delivery of campaigns and initiatives. Online Branding & Content Planning: Craft compelling brand narratives and engaging content across various digital channels, meticulously planning content calendars to maintain consistency and relevance. Implement content strategies tailored to resonate with the audience and elevate brand perception. Community Building & Engagement: Cultivate a vibrant online community within LynkTown, fostering interactions and engagement through curated content, strategic initiatives, and community-building efforts. Utilize analytics to measure engagement metrics and tailor community-building strategies accordingly. Lead Generation & Sales Planning: Design and manage Google Ads, Facebook Ads Manager, and LinkedIn advertising campaigns, optimizing keywords, ad copy, and targeting parameters for maximum ROI. Collaborate with sales teams to align marketing efforts with sales objectives and drive qualified leads.

Digital Marketing Expert at Third Eye Infosystems, Oct 2019 - Dec 2021 · 2 yrs 3 mos, Bengaluru, Karnataka, India, Delivered digital marketing solutions and managed projects for 20+ clients across USA, Canada, UAE, Australia & India. Skills: - Digital Marketing (SEO, Google Ads, Social Media, Email Marketing) - Project Management - Client Communication & Relationship Building - Team Leadership & Delegation - Cross-functional Collaboration - Process Improvement Tools & Technologies: - Project Management Tools (Clickup, Asana, Trello) - Content Management Systems (WordPress) - Social Media Management Platforms (Hootsuite, Buffer) - Email Marketing (Mailchimp, Mautic) - SEMrush, Google Analytics for performance tracking - Lead Generation: Created and executed comprehensive digital marketing strategies (SEO, Google Ads, Social Media) to generate leads for IT services (web dev, mobile app dev), graphic design, and UI/UX services. Increased brand awareness through targeted social media campaigns (Facebook, Instagram). - Project Management: Managed projects from inception to completion, ensuring tasks were delegated effectively, deadlines met, and client expectations exceeded. Collaborated with cross-functional teams (developers, designers, marketers, QA) to ensure smooth project execution. - Client Management: Partnered with clients to understand their needs, objectives, and translated them into actionable project plans. Conducted regular meetings, progress reviews, and risk assessments to keep stakeholders informed and address concerns promptly. - Process Improvement: Actively participated in continuous process improvement initiatives to enhance project management practices and deliver outstanding results. - Documentation: Maintained meticulous project documentation, including meeting minutes, project schedules, and status reports for seamless project execution and client communication.

Senior SEO Analyst at Invensis, Aug 2017 - Jul 2019 · 2 yrs, Bengaluru Area, India, Experience in developing and implementing effective international SEO strategies to increase organic traffic and brand awareness. Proven ability to conduct in-depth keyword research, perform competitor analysis, and optimize website content for targeted keywords across 150+ countries. - Keyword Research & Competitive Analysis: Extensive experience in identifying high-volume, relevant keywords and analyzing competitor strategies to inform SEO optimization. - International SEO: Proven ability to develop and implement targeted SEO strategies for websites in 150+ countries, considering language and regional search engine nuances. - Technical SEO: Adept at conducting technical SEO audits, identifying and resolving website crawlability and indexability issues. - On-page Optimization: Optimizing website content, title tags, meta descriptions, and header tags for targeted keywords and user experience. - Off-page Optimization: Experienced in building high-quality backlinks through various strategies, including content marketing, outreach, and guest blogging. - SEO Reporting & Performance Analysis: Proficient in using SEO tools like Semrush & Ahref, and analytics platforms to track website traffic, keyword rankings, and other key metrics, and generate insightful reports. - Content Creation & Editing: Creating and editing SEO-friendly content that is informative, engaging, and optimized for search engines. - Strong communication and collaboration skills: Ability to effectively communicate technical SEO concepts to both technical and non-technical audiences, and collaborate with content creators, developers, and other stakeholders. - Excellent analytical and problem-solving skills: Adept at analyzing data, identifying trends, and troubleshooting SEO issues to achieve optimal website performance.

Digital Marketing Executive at Masira Digital Marketing Pvt. Ltd., Mar 2016 - Jul 2017 · 1 yr 5 mos, Bengaluru Area, India, Digital Marketing Executive with 1.5 years of experience in crafting and executing successful digital marketing campaigns across various platforms for diverse clients. Proven expertise in driving brand awareness, lead generation, and conversions through strategic planning, content creation, social media management, and data-driven analysis. Adept at collaborating with internal teams to achieve marketing goals. Key Skills: - Digital Marketing Strategy: Developing and implementing comprehensive digital marketing strategies aligned with client objectives. - Content Marketing: Creating engaging and optimized content (written, visual, and video) to attract and engage target audiences. - Social Media Marketing: Managing and growing brand presence across various social media platforms, fostering community engagement, and measuring performance. - Search Engine Optimization (SEO): Implementing SEO best practices to improve organic search visibility and website traffic. - Pay-Per-Click (PPC) Advertising: Managing and optimizing PPC campaigns across platforms like Google Ads and social media advertising to generate qualified leads and achieve desired ROI. - Email Marketing: Creating and deploying targeted email campaigns to nurture leads and drive conversions. - Analytics & Reporting: Tracking and analyzing marketing campaign performance, generating insightful reports, and recommending data-driven optimization strategies. - Project Management: Managing and prioritizing multiple projects simultaneously, meeting deadlines, and collaborating effectively with internal and external stakeholders. - Communication & Collaboration: Excellent written and verbal communication skills, fostering strong relationships with clients and colleagues.

Education

Bachelor of Engineering - BE, Electrical and Electronics Engineering, Visvesvaraya Technological University