---
title: "Srikanth Kanchinadham - Associate Marketing Director in Gurugram | Tal"
description: "Meet Srikanth Kanchinadham, Brand & Marketing | Building Brands Through Insight, Creativity & Commercial Thinking based in Gurugram. AI stack includes claude, elevenlabs, and gemini."
image: "https://tal.club/meet/srikanth-kanchinadham/share-image"
---

# Srikanth Kanchinadham on Tal

## Headline

Brand & Marketing \| Building Brands Through Insight, Creativity & Commercial Thinking

## About

I'm a brand and GTM leader with 10\+ years of experience building and scaling brands across gaming, FMCG, automobile, and healthcare, spanning agency and product\-led environments\. Currently, I lead brand strategy, positioning, and integrated go\-to\-market narratives for one of India’s leading online gaming platforms, working closely with C\-suite, product, growth, and external agencies to drive measurable brand lift, adoption, and efficiency across Tier\-1 and Tier\-2 markets\. My work sits at the intersection of insights, creativity, and business impact; from shaping brand and product narratives to building full\-funnel systems that improve recall, CTRs, CAC, and long\-term retention\. I've built and led cross\-functional programs covering brand strategy, product education, creator\-led communities, and lifecycle communication, delivering 80M\+ reach, 260M\+ impressions, and \~30% lower CAC than category benchmarks\. I’m particularly interested in roles where brand plays a strategic role in growth, partnering with product and leadership teams to build brands that scale globally and are loved culturally\.

## Location

Gurugram

## AI stack

claude

elevenlabs

gemini

grok

lovable

meta

## Work experience

Associate Marketing Director at Battery Smart, Jun 2026 \- Present · 4 mos, Gurugram, Leading brand and marketing across Battery Smart's physical and digital ecosystem \- Smart Stations, rider communications, social media, and content, building visibility and consistency across a rapidly scaling network\.

Associate Director \- Brand at Deltatech Gaming Limited, Apr 2025 \- Sep 2025 · 6 mos, Panaji, Goa, India, \- Owned brand strategy, positioning, and go\-to\-market narrative for India’s leading online gaming platform, driving a 12% uplift in brand recall and strengthening leadership across Tier\-1 & Tier\-2 markets\. \- Partnered with C\-suite and cross\-functional teams to convert business priorities into cohesive brand and content strategies; aligned agencies \(Ogilvy, Weber Shandwick, MSL\) for unified execution\. \- Built a gamer\-first community narrative through creators and influencers, delivering 80M\+ reach, 260M\+ impressions, and \~30% lower CAC than category benchmarks\.

Senior Manager \- MARCOM at Deltatech Gaming Limited, Aug 2023 \- Sep 2025 · 2 yrs 2 mos, Panjim, \- Led full\-funnel, insight\-driven campaigns mapped to the A3R3 framework, improving CTRs by 76% and accelerating product adoption\. \- Developed content systems across product education, engagement, and performance channels, strengthening retention and overall user quality\.

Senior Creative Writer at Gameskraft, Oct 2021 \- Aug 2023 · 1 yr 11 mos, Bengaluru, Karnataka, India, \- Led integrated communication for three leading rummy platforms, partnering with product and marketing to drive acquisition, retention, and revenue\. \- Directed brand, content, and social storytelling for flagship titles, including consumer research, focus groups, creative development, and cross\-channel rollout\. \- Translated player insights into narrative frameworks that shifted category perception from casual gaming to skill\-based entertainment\. \- Built modular content assets and messaging systems to support lifecycle marketing and feature adoption\.

Creative Supervisor at DDB Mudra Group, May 2021 \- Oct 2021 · 6 mos, Bangalore Urban, Karnataka, India

Senior copywriter at J\. Walter Thompson Worldwide, Jun 2018 \- Apr 2021 · 2 y 10 mo, Mumbai

Junior Copywriter at Goldmine Advertising, Jul 2017 \- Jan 2018 · 6 mo, Mumbai

Content Strategist at SRV Media, Jul 2016 \- Jul 2017 · 1 y, Pune

Film Journalist at Jamuura, Apr 2015 \- Jun 2016 · 1 y 2 mo, Pune

## Education

Post graduate diploma, MICA \| The School of Ideas

B\.E, Electrical and Electronics, SRM IST Chennai

[View the original profile](https://tal.club/meet/srikanth-kanchinadham)

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