Headline

Brand & Marketing | Building Brands Through Insight, Creativity & Commercial Thinking

About

I'm a brand and GTM leader with 10+ years of experience building and scaling brands across gaming, FMCG, automobile, and healthcare, spanning agency and product-led environments. Currently, I lead brand strategy, positioning, and integrated go-to-market narratives for one of India’s leading online gaming platforms, working closely with C-suite, product, growth, and external agencies to drive measurable brand lift, adoption, and efficiency across Tier-1 and Tier-2 markets. My work sits at the intersection of insights, creativity, and business impact; from shaping brand and product narratives to building full-funnel systems that improve recall, CTRs, CAC, and long-term retention. I've built and led cross-functional programs covering brand strategy, product education, creator-led communities, and lifecycle communication, delivering 80M+ reach, 260M+ impressions, and ~30% lower CAC than category benchmarks. I’m particularly interested in roles where brand plays a strategic role in growth, partnering with product and leadership teams to build brands that scale globally and are loved culturally.

Location

Gurugram

AI stack

claude

elevenlabs

gemini

grok

lovable

meta

Work experience

Associate Marketing Director at Battery Smart, Jun 2026 - Present · 4 mos, Gurugram, Leading brand and marketing across Battery Smart's physical and digital ecosystem - Smart Stations, rider communications, social media, and content, building visibility and consistency across a rapidly scaling network.

Associate Director - Brand at Deltatech Gaming Limited, Apr 2025 - Sep 2025 · 6 mos, Panaji, Goa, India, - Owned brand strategy, positioning, and go-to-market narrative for India’s leading online gaming platform, driving a 12% uplift in brand recall and strengthening leadership across Tier-1 & Tier-2 markets. - Partnered with C-suite and cross-functional teams to convert business priorities into cohesive brand and content strategies; aligned agencies (Ogilvy, Weber Shandwick, MSL) for unified execution. - Built a gamer-first community narrative through creators and influencers, delivering 80M+ reach, 260M+ impressions, and ~30% lower CAC than category benchmarks.

Senior Manager - MARCOM at Deltatech Gaming Limited, Aug 2023 - Sep 2025 · 2 yrs 2 mos, Panjim, - Led full-funnel, insight-driven campaigns mapped to the A3R3 framework, improving CTRs by 76% and accelerating product adoption. - Developed content systems across product education, engagement, and performance channels, strengthening retention and overall user quality.

Senior Creative Writer at Gameskraft, Oct 2021 - Aug 2023 · 1 yr 11 mos, Bengaluru, Karnataka, India, - Led integrated communication for three leading rummy platforms, partnering with product and marketing to drive acquisition, retention, and revenue. - Directed brand, content, and social storytelling for flagship titles, including consumer research, focus groups, creative development, and cross-channel rollout. - Translated player insights into narrative frameworks that shifted category perception from casual gaming to skill-based entertainment. - Built modular content assets and messaging systems to support lifecycle marketing and feature adoption.

Creative Supervisor at DDB Mudra Group, May 2021 - Oct 2021 · 6 mos, Bangalore Urban, Karnataka, India

Senior copywriter at J. Walter Thompson Worldwide, Jun 2018 - Apr 2021 · 2 y 10 mo, Mumbai

Junior Copywriter at Goldmine Advertising, Jul 2017 - Jan 2018 · 6 mo, Mumbai

Content Strategist at SRV Media, Jul 2016 - Jul 2017 · 1 y, Pune

Film Journalist at Jamuura, Apr 2015 - Jun 2016 · 1 y 2 mo, Pune

Education

Post graduate diploma, MICA | The School of Ideas

B.E, Electrical and Electronics, SRM IST Chennai