Headline

Associate Director, Ads Planning (GTM & Strategy)

About

I am a strategic leader with extensive experience in ads planning, GTM strategy, and e-commerce operations. Throughout my tenure at companies like Flipkart and Meesho, I have successfully navigated complex business landscapes, driving growth in video commerce, supply chain initiatives, and advertising revenue. With a strong background in software engineering and management consulting, I bridge the gap between technical execution and business strategy to deliver scalable, high-impact results.

Location

Bengaluru, Karnataka

Work experience

Associate Director at Flipkart, Jul 2025 - Present · 1 yr 2 mos, Ads Planning and GTM

Senior Manager II at Flipkart, May 2023 - Jun 2025 · 2 yrs 2 mos, Bengaluru, Karnataka, India, • Planning lead, Flipkart Ads - Sep ‘24 to Sep ‘25 • Supply lead, Video Commerce - May ‘23 to Aug ‘24

Senior Manager at Meesho, Jun 2022 - May 2023 · 1 yr, Bengaluru, Karnataka, India, Social Commerce lead

Senior Manager I at Flipkart, Jul 2021 - Jun 2022 · 1 yr, Bengaluru, Karnataka, India, Strategy, Analytics & Ops - Video/Live commerce

Manager at Flipkart, Jul 2019 - Jun 2021 · 2 yrs, Bengaluru, Karnataka, India, • Strategy & Ops, Flipkart Video - Jul ‘20 to Aug ‘21 • Planning & Pricing, TV Category - Jul ‘19 - Jun ‘20

Management Trainee at Flipkart, Jun 2018 - Jun 2019 · 1 yr 1 mo, Bengaluru, Karnataka, India, • Brand Manager - Private Labels (Sports & Fitness) • Customer Experience - Flipkart Plus • Process Design - EKart

Product Management Intern at Amazon, Aug 2017 - Oct 2017 · 3 mos, Bengaluru, Karnataka, India, Devised a VoiceBot to provide superior customer experience for anxious customers regarding their orders & returns - a proactive solution for high anxiety customers and thus preempt calls to CS

Software Engineer at Oracle, Jun 2013 - May 2016 · 3 yrs, Bengaluru Area, India, • Led the mobile solutions at Oracle PeopleSoft for cross-platform mobile functionality of a desktop-centric ERP • The mobile solution was demoed at the keynote of annual Oracle convention attended by corporate heads

Education

Post Graduate Diploma in Management (MBA), SPJIMR SP Jain Institute of Management & Research

Bachelor of Engineering (B.E.), Computer Science, RV College of Engineering