Headline

Brand & Content Marketing Head | B2B & B2C Growth & Revenue | Fintech · Healthtech · Consumer Tech | Brand Marketing · GTM Strategy · Growth Campaigns · Storytelling | Aspiring Content Creator

About

I build brands that don’t just get seen, they get remembered. Over 10 years, I've led brand, content and growth marketing across some of India's most dynamic sectors - fintech, health tech, consumer tech and gaming - helping businesses turn scattered communication into narratives that move people and drive measurable results. My work sits at the intersection of brand strategy and performance. I don't just build campaigns that look good, I build ones that convert, retain and scale. A few things I've driven across my career: → 25%+ growth in monthly active users through content-led ecosystem strategies → 5:1 ROAS on performance marketing campaigns across Meta and Google → 18 - 25% increase in qualified leads through integrated brand and GTM campaigns → 20 - 30% growth in media visibility and organic brand recall → Led ₹10 Cr+ annual marketing budgets with full P&L ownership I've owned the full brand charter - from product GTMs and messaging frameworks, to brand films, campaign leadership, lifecycle communication and stakeholder management. I know how to work with founders, CEOs and cross-functional teams to get things built and shipped. My strength if you ask, would be simplifying complexity - Whether it’s a SaaS feature stack or a high-consideration financial product, my focus has always been on translating customer insight into crisp sellable USPs, narratives and full-funnel growth campaigns. Core strengths: Brand Strategy | Head of Brand Marketing | GTM Design | Content Marketing | Growth Marketing | Campaign Leadership | Messaging & Positioning | Performance Marketing | Demand Generation | Stakeholder Management | B2B Marketing | B2C Marketing | Funnel Optimization Outside of work - I travel obsessively, write reflective pieces on culture and people, and believe the best brand ideas come from genuinely understanding human stories. Currently open to Head of Brand Marketing / Senior Brand & Content leadership roles. Let's connect.

Location

Greater Bengaluru Area

AI stack

antigravity

codex

claudecode

Work experience

Brand Marketing & Creative Manager at Relaei, Jul 2026 - Present · 2 mos, Remote, Focus on building and strengthening Relaei's brand by leading brand strategy and positioning, creative direction, content planning, campaign development, copywriting, website and email communication, influencer and PR collaborations, marketing, and coordinating with photographers, designers, videographers, video editors, and other creative partners to ensure a consistent premium brand experience across all touchpoints.

Senior Manager - Digital Revenue at Angel One, Jan 2024 - Jan 2026 · 2 yrs 1 mo, Bengaluru, Driving brand, content and product marketing across digital ecosystems with a focus on GTM strategy, feature adoption, engagement depth and revenue-linked growth. Grew Trading with Angel One (TWA1) YouTube platform by 25%+ in monthly active users through content strategy, audience-led programming and recurring live/podcast formats → Drove 30% increase in live session traffic and 12% + uplift in live viewership through flagship branded content IPs (Analyst's Desk, Sikka, Sensex & Stories, Ask the FnO Guru) → Achieved 5:1 ROAS on performance marketing campaigns across Meta and Google through conversion-focused messaging frameworks and funnel-aligned creatives → Re-architected Assisted Business acquisition journey through insight-led landing page ecosystems, improving activation efficiency and assisted revenue contribution → Owned GTM and communication strategy for NXT App, Loyalty Program and multiple trading feature rollouts → Managed ₹10 Cr+ annual marketing budget across brand films, digital campaigns and acquisition-led content → Built and mentored a multidisciplinary team of 4 across design, video and performance content → Worked alongside the team to work on a consistent brand storytelling framework across paid, owned and partner channels, for long-term brand equity building and short-term revenue and activation goals. → Conceptualized and scaled recurring live and podcast formats to strengthen trader education, community engagement and platform stickiness among high-value user cohorts. Recognition & Impact - Angel One Extraordinaire Award for building revenue-linked B2B content initiatives supporting partner acquisition and enablement. - Part of the core marketing team driving the Loyalty Program launch and NXT Dubai partner event positioning.

Manager - Content & Social Media Marketing at Ayu Health Hospitals, Nov 2022 - Jan 2024 · 1 yr 3 mos, Bengaluru, Led pan-India brand and content marketing strategy across a network of corporate hospitals, reporting directly to the CEO and other CXOs. → Drove 18–25% increase in qualified leads through integrated ATL & BTL brand and GTM campaigns → Grew organic social reach and engagement by 15–25% through community-led content strategy → Improved media visibility and brand recall by 20–30% through PR and agency partnerships → Reduced ORM response TAT by ~20% through structured reputation management frameworks → Improved CRM and lifecycle engagement (nudges, push, emailers) by ~22% through optimized content journeys → Revamped brand book, website, app content and all marketing collaterals to align with updated brand positioning → Built and managed external PR, creative and social media agency relationships end-to-end

Knowledge Management Analyst- Level II at Vimeo, Aug 2021 - Jul 2022 · 1 yr, Bengaluru, Karnataka, India, - Curating and managing documentation guides (SOPs, SOWs), strategizing and creating concise, structured, accessible, reusable, and relevant content with full ownership, from scratch, for Vimeo’s customer support domain. - Content creation, proof-read, edit, and correct proposal text for style, grammar, narratives, voice, etc., and correcting it to meet the ‘proposal style guide’ specifications of internal and external content like Case Studies, Executive summaries, newsletters, KRA writing, Training materials etc. - Publish documentation for internal team members and in correspondence with established guidelines and brand-book language and tone. - Revamping the existing content of the ‘Internal Knowledge Base’ (IKB), Vimeo’s Help Centre Content (Vimeo Core, LIVE, OTT), and Macro templates, analyzing it and focusing on reusing it. - Work with internal teams and multiple stakeholders and SMEs to obtain an in-depth understanding of the existing or new product releases and the documentation requirements. - Create specific communications action plans, timelines, and defined deliverables that support the communication of internal messages for Vimeo’s Internal Knowledge Management portal.

Content Specialist at Gameskraft, Oct 2020 - Aug 2021 · 11 mos, Bangalore Urban, Karnataka, India, - End to end content curation for the Rummytime app focusing on every step in the user journey- registration, onboarding, acquisition, engagement to retention - Collaborating with the Product and Marketing team to churn out intelligent in-app banner captions, push notifications, social media creatives, etc for the practice and premium app - Churn out content for the app and website landing pages and periodically reviewing them - Working on Affiliate and Influencer marketing model to garner more acquisition for the app - Analysing the performance and impact of the growth hacks model- Affiliate and Influencer, on the app’s registration to retention - Social media posting along with analysis based on the trending topics that boost the app's visibility in the market

Education

Advanced/PGDM Course, Brand Management & Marketing Communications, MICA | The School of Ideas

Master of Science, Microbiology, General, Bangalore City College,No.116, Cellakere Mainr Road, Banasawadi, Outer Ring Road, Kalayananagar Post, Bangalore-43