Headline

Real time attribution for your Offline Advertising. DM now to start.

About

I am a marketing leader with 25+ years of global experience driving growth and transformation for brands across India, APAC, US, and EU markets. My expertise spans Brand Strategy, Digital Marketing, CRM & Loyalty, Performance Marketing, MarTech Innovation and AI, with a proven track record of delivering measurable business outcomes. As Founder & CEO of SCANT Technologies, I am pioneering real-time attribution for traditional media, bridging offline and online measurability—helping advertisers and broadcasters maximise Return on Ad Spend (RoAS) through data-driven insights. I bring full P&L leadership, cross-cultural team management, and digital transformation expertise, with recognition as a speaker, mentor, and award-winning marketer. Core strengths: Strategic Brand Management | Digital Transformation | MarTech & Attribution Analytics | CRM & Loyalty | Consumer Insights | AI Generalist | Growth Strategy | P&L Leadership

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

midjourney

openai

Kling AI

Work experience

Founder & CEO at SCANT, Oct 2022 - Present · 4 yrs, Bengaluru, Karnataka, India, SCANT pioneers real-time attribution for traditional media (TV, Print, OOH, Retail). We seamlessly converge offline and online by turning ads into interactive digital funnels. Smart QR codes deliver engaging consumer experiences while capturing first-party data. Marketers gain actionable insights to optimize media spend based on real consumer behavior. Because measurable performance from offline media is the future of smarter brand growth.

Executive Director at MullenLowe Lintas Group, Aug 2015 - Sep 2022 · 7 yrs 2 mos, Mumbai Metropolitan Region, Transforming LinEngage to a specialist Customer Engagement business unit operating at the intersection of creativity, data and technology to impact marketing and sales. Design gamified brand messaging to significantly improve comprehension and retention for brands, leading to direct & measurable impact on sales. Developed a proprietary Martech platform to automate program measurability for efficiency and performance across staffing, training, brand engagement, tracking, reporting & remarketing. Deployment of this new way to engage with customers on mobile, social media, trade & channel events, direct sales to reduce costs. Key Highlights: Significant wins in customer acquisitions, channel advocacy, customer references alongside reduction in overall go to market costs for leading brands in CPG, Auto, FS and Development Sectors.

Engagement Director at Possible, Feb 2013 - Aug 2014 · 1 yr 7 mos, Singapore, Singapore, POSSIBLE is a leading global digital agency, with 26 offices worldwide and 1200+ employees. We solve problems and grow businesses using intelligent collaboration, creativity, and innovation.

Attempted Starting Up, Independent Consultant at Independent Consultant, Jun 2012 - Jan 2013 · 8 mos, Bangalore, Marketing & Communications Strategy, Go To Market Planning, Marketing & Sales Operations Advisory, Digital Marketing Consultancy

Associate Vice President & Practice Head - Sales & Marketing Optimization at Wipro BPO, Dec 2010 - Apr 2012 · 1 yr 5 mos, Bengaluru, Karnataka, India,  Optimize Sales & Marketing through Process, People & Platforms.  Develop Sales & Marketing Services as a Process capability using Kaizen, Lean & Six Sigma methodologies.  Offshore delivery of Sales & Marketing Services for Fortune 1000 customers.

Education

Master of Business Administration - MBA (WX), Leadership and Strategy, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor of Arts (BA), Political Science, Public Administration, Sociology, Osmania University