--- title: "Sridhar Swaminathan - Freelance Design Consultant in Chennai | Tal" description: "Meet Sridhar Swaminathan, Design strategist & visionary. Previously at MPL, Zeta, Freshworks & Amazon. Crafting intuitive experiences with strategic impact. based in Chennai. AI stack includes antigravity, claude code, and gemini. Explore public work links including sridharsniper.com." image: "https://tal.club/meet/sridharan-swaminathan/share-image" --- # Sridhar Swaminathan on Tal ## Headline Design strategist & visionary\. Previously at MPL, Zeta, Freshworks & Amazon\. Crafting intuitive experiences with strategic impact\. ## About A designer crafting products that not only look good but feel great to use\. From intuitive SaaS flows and immersive games to bold brand and design systems, I blend smart, simple, and human design with strategy to build experiences people genuinely love\. Currently, as a Freelance Design Consultant, I apply this deep understanding of design and technology to assist businesses in crafting intuitive and impactful brand experiences\. With a background that includes leading design teams and spearheading growth initiatives, my mission is to empower and elevate the design community through innovative solutions and mentoring efforts\. ## Location Chennai ## AI stack antigravity claude code gemini grok openai Figma Make ## Work experience Freelance Design Consultant at Sniper Studios, Jun 2026 \- Present · 4 mos, Remote Co\-Founder & Designer at Layerpath, Jan 2024 \- Jun 2026 · 2 yrs 6 mos, India, • Drove 0→1 product strategy: defined IA, UX flows, and end\-to\-end UI for web app and marketing site\. • Designed a self\-serve editor that let users build step\-by\-step demos in under 10 minutes, cutting sales cycle by \~30%\. • Established design ops and a scalable component library that supported rapid iteration for both product and growth teams\. • Partnered with engineering to launch the MVP in <4 months and onboard the first 50 paying customers\. • Directed brand identity, site design, and investor decks, shaping Layerpath’s market positioning\. Head of Design at Vajro, Jan 2023 \- Jan 2024 · 1 yr 1 mo, India, As the Design Leader at Shopify's top mobile app builder platform, I had the incredible opportunity to spearhead our design initiatives and drive significant growth\. My responsibilities included: • Led a 7\-member design team across iOS, Android, and merchant dashboard; set vision and roadmap with Product/Engineering leadership\. • Created the company’s first full design system, cutting UI debt and dev handoff time by 40%\. • Drove major growth features: Live Selling, Reserve Cart, and multi\-platform migrations \(BigCommerce, WooCommerce, Magento\) that boosted merchant GMV 20%\+\. • Embedded research into quarterly planning; established a “pre\-release experience review” process that slashed post\-launch UX issues by 40%\. • Mentored junior designers into senior roles and influenced hiring practices for a design\-mature org\. Product Design Lead at Mobile Premier League \(MPL\), Jul 2020 \- Jan 2023 · 2 yrs 7 mos, Bengaluru, Karnataka, India, I had the wonderful opportunity to lead design efforts at India's leading gaming company\. My key responsibilities included: • Owned end\-to\-end UX for Rummy, Poker, Teenpatti, and Trump Cards, scaling design across 10\+ games and 4 new geos\. • Built a cross\-game design system that reduced interface inconsistencies and cut development effort by 35%\. • Partnered with Strategy and BizOps on monetization experiments that increased ARPU in card games by double digits\. • Championed motion design and real\-time feedback loops to improve player engagement and retention\. Sr\. Product Designer at Zeta Suite, Jul 2016 \- Jun 2020 · 4 yrs, Bangalore, Designed enterprise digital cafeteria and employee benefit experiences adopted by 200\+ organizations across India, serving 500,000\+ employees\. Introduced scalable component\-based UI patterns that reduced front\-end engineering effort by 40% and cut design\-to\-dev handoff time by 3 weeks per release cycle\. Drove UX improvements to core workflows that increased daily active usage of the platform by 60% within 6 months of rollout\. Facilitated collaborative workshops with HR and operations stakeholders across 15\+ enterprise clients to map and refine end\-to\-end employee workflows\. As a Senior Product and Visual Designer at Zeta, I played a key role in shaping fintech product experiences while also contributing to marketing initiatives\. • Designed the digital cafeteria suite used by enterprises across India; delivered illustrations and UI that became a core brand asset\. • Introduced component\-based UI patterns that improved engineering velocity\. • Led workshops with HR and operations teams to refine user journeys for both employees and administrators\. At Zeta, I combined design expertise with strategic thinking to contribute to fintech products and impactful marketing initiatives\. Skills: Product Design · Visual Design · Marketing Design · Team Leadership · Design Systems · Collaboration Founding designer at Freshworks, Jul 2013 \- Jul 2016 · 3 y, Chennai Associate Designer at Amazon, May 2011 \- Jun 2013 · 2 y 1 mo, Chennai ## Education Bachelor's degree, Design and Visual Communications, General, University of Madras Adobe Certified Diploma, Communication Design, Aptech Computer Education ## Public links - sridharsniper\.com: https://www\.sridharsniper\.com/ [View the original profile](https://tal.club/meet/sridharan-swaminathan) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/sridharan-swaminathan#person", "name": "Sridhar Swaminathan", "url": "https://tal.club/meet/sridharan-swaminathan", "image": "https://tal.club/meet/sridharan-swaminathan/profile-photo.jpg", "description": "Meet Sridhar Swaminathan, Design strategist & visionary. Previously at MPL, Zeta, Freshworks & Amazon. 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