Headline

Design strategist & visionary. Previously at MPL, Zeta, Freshworks & Amazon. Crafting intuitive experiences with strategic impact.

About

A designer crafting products that not only look good but feel great to use. From intuitive SaaS flows and immersive games to bold brand and design systems, I blend smart, simple, and human design with strategy to build experiences people genuinely love. Currently, as a Freelance Design Consultant, I apply this deep understanding of design and technology to assist businesses in crafting intuitive and impactful brand experiences. With a background that includes leading design teams and spearheading growth initiatives, my mission is to empower and elevate the design community through innovative solutions and mentoring efforts.

Location

Chennai

AI stack

antigravity

claude code

gemini

grok

openai

Figma Make

Work experience

Freelance Design Consultant at Sniper Studios, Jun 2026 - Present · 4 mos, Remote

Co-Founder & Designer at Layerpath, Jan 2024 - Jun 2026 · 2 yrs 6 mos, India, • Drove 0→1 product strategy: defined IA, UX flows, and end-to-end UI for web app and marketing site. • Designed a self-serve editor that let users build step-by-step demos in under 10 minutes, cutting sales cycle by ~30%. • Established design ops and a scalable component library that supported rapid iteration for both product and growth teams. • Partnered with engineering to launch the MVP in <4 months and onboard the first 50 paying customers. • Directed brand identity, site design, and investor decks, shaping Layerpath’s market positioning.

Head of Design at Vajro, Jan 2023 - Jan 2024 · 1 yr 1 mo, India, As the Design Leader at Shopify's top mobile app builder platform, I had the incredible opportunity to spearhead our design initiatives and drive significant growth. My responsibilities included: • Led a 7-member design team across iOS, Android, and merchant dashboard; set vision and roadmap with Product/Engineering leadership. • Created the company’s first full design system, cutting UI debt and dev handoff time by 40%. • Drove major growth features: Live Selling, Reserve Cart, and multi-platform migrations (BigCommerce, WooCommerce, Magento) that boosted merchant GMV 20%+. • Embedded research into quarterly planning; established a “pre-release experience review” process that slashed post-launch UX issues by 40%. • Mentored junior designers into senior roles and influenced hiring practices for a design-mature org.

Product Design Lead at Mobile Premier League (MPL), Jul 2020 - Jan 2023 · 2 yrs 7 mos, Bengaluru, Karnataka, India, I had the wonderful opportunity to lead design efforts at India's leading gaming company. My key responsibilities included: • Owned end-to-end UX for Rummy, Poker, Teenpatti, and Trump Cards, scaling design across 10+ games and 4 new geos. • Built a cross-game design system that reduced interface inconsistencies and cut development effort by 35%. • Partnered with Strategy and BizOps on monetization experiments that increased ARPU in card games by double digits. • Championed motion design and real-time feedback loops to improve player engagement and retention.

Sr. Product Designer at Zeta Suite, Jul 2016 - Jun 2020 · 4 yrs, Bangalore, Designed enterprise digital cafeteria and employee benefit experiences adopted by 200+ organizations across India, serving 500,000+ employees. Introduced scalable component-based UI patterns that reduced front-end engineering effort by 40% and cut design-to-dev handoff time by 3 weeks per release cycle. Drove UX improvements to core workflows that increased daily active usage of the platform by 60% within 6 months of rollout. Facilitated collaborative workshops with HR and operations stakeholders across 15+ enterprise clients to map and refine end-to-end employee workflows. As a Senior Product and Visual Designer at Zeta, I played a key role in shaping fintech product experiences while also contributing to marketing initiatives. • Designed the digital cafeteria suite used by enterprises across India; delivered illustrations and UI that became a core brand asset. • Introduced component-based UI patterns that improved engineering velocity. • Led workshops with HR and operations teams to refine user journeys for both employees and administrators. At Zeta, I combined design expertise with strategic thinking to contribute to fintech products and impactful marketing initiatives. Skills: Product Design · Visual Design · Marketing Design · Team Leadership · Design Systems · Collaboration

Founding designer at Freshworks, Jul 2013 - Jul 2016 · 3 y, Chennai

Associate Designer at Amazon, May 2011 - Jun 2013 · 2 y 1 mo, Chennai

Education

Bachelor's degree, Design and Visual Communications, General, University of Madras

Adobe Certified Diploma, Communication Design, Aptech Computer Education

Public links

sridharsniper.com: https://www.sridharsniper.com/