Headline

Senior Content Manager at PowerUp Money

About

Personal finance writer. Skilled in research, blog writing and copy editing. Post Graduation in English Journalism from Indian Institute of Mass Communication, New Delhi.

Location

Mumbai Metropolitan Region

AI stack

ChatGPT

Wispr Flow

Work experience

Senior Content Manager at PowerUp Money, Jun 2025 - Present · 1 yr 5 mos, Bengaluru, -Own research and content on markets and investing to drive app engagement and retention. -Develop educational content across platforms. -Work with the CEO and CIO to shape in-house views across asset classes and market themes. -Write premium newsletters covering key market events and our in-house perspective.

Senior Content Manager at ET Money, Feb 2021 - Jun 2025 · 4 yrs 5 mos, Delhi, India

Senior Content Writer at ET Money, Feb 2021 - Jun 2025 · 4 yrs 5 mos, Joined as an individual writer, mastered multiple finance-content formats, then built and mentored a team that scaled output with clarity and accuracy. Built an SEO engine spanning topical, evergreen, product-led and market-linked content for a steady organic pipeline. Owned deep coverage across mutual funds, PPF, NPS, taxation and personal finance — driven by real investor questions. Managed writers, agencies, freelancers and production partners through clear briefs, review systems and quality checks. Initiated the shift from traditional SEO to GEO — answer-led content built for both search engines and AI tools.

Senior Reporter at Cafemutual, Apr 2019 - Feb 2021 · 1 yr 11 mos, Mumbai, India

Correspondent at Cafemutual, Apr 2019 - Feb 2021 · 1 yr 11 mos, Covered the business and distribution side of mutual funds — interviewing MFDs, RIAs, AMCs, fund managers and senior leaders. Researched and planned panel topics for major industry events, focused on issues relevant to distributors and asset managers. Turned specialist conversations with industry decision-makers into clear, usable stories.

Senior Reporter at Cogencis Information Services Ltd., May 2017 - Mar 2019 · 1 yr 11 mos, Mumbai, Currency and bond market reporter

Correspondent at NSE Cogencis, May 2017 - Mar 2019 · 1 yr 11 mos, Covered the FX market daily — tracking economic data, central-bank signals, liquidity and market-moving events. Interviewed economists, treasury professionals, traders and fund managers to build informed market views under tight deadlines.

Education

Post Graduation, English Journalism, Indian Institute of Mass Communication New Delhi

Bachelor of Technology, Mechanical Engineering, Biju Patnaik University of Technology, Odisha