Headline

Playing at Boldfit | Retail Scale-Up Leader | Multi-Market P&L Owner | Driving Transformations Across India · UAE · KSA

About

Business transformation leader with 16+ years of multi-market experience across India, UAE, KSA and Malaysia — scaling high-velocity retail businesses, turning around underperforming markets, and building teams that deliver sustainable and profitable growth

Location

Bengaluru

Work experience

Senior Vice President & Director of Retail at Boldfit, Jul 2026 - Present · 4 mos, Bengaluru, 0 to 1 journey. Building offline retail, in pursuit of making Boldfit the most aspirational sports and fitness brand in India.

Vice President & Country Head – Lenskart, Saudi Arabia at Lenskart.com, Feb 2025 - May 2026 · 1 yr 4 mos, Riyadh, Saudi Arabia, Full country P&L ownership across revenue, profitability, expansion, CX, manpower, pricing and operations. Building Lenskart’s Saudi business into one of the fastest-growing optical formats in the GCC. Key achievements: - 2x Revenue in 10 months - Increased Retail Footprint by 30% with stronger unit economics - Turned around stores to hit profitability - Improved customer metrics scores - Manpower cost optimization through higher productivity - Built the overall leadership org and multi-city expansion strategy - Led pricing architecture revamp, increasing product margins significantly

Vice President – Growth (India Offline Business) at Lenskart.com, Apr 2023 - Jan 2025 · 1 yr 10 mos, Led Central Operations for India’s 1,800+ store offline business — driving revenue, SOPs, productivity, manpower strategy, and CX transformation. Highlights: - Delivered 23% LFL same-store growth (FY 23–24) - Directed a 30-member Central Ops team, building a performance-driven transformation centre - Redesigned manpower model → 5% conversion uplift with zero cost increase - Launched India’s first dynamic retail roster monitoring system - Improved NPS from 65 → 70 - Integrated merchandising, supply chain & VM to ensure frictionless collection rollouts

Director of Revenue Growth - South at Lenskart.com, Jan 2022 - Mar 2023 · 1 yr 3 mos, Chennai, Tamil Nadu, India, - Business size of 800 crores with 560+ stores across South. - Growth strategy and expansion (Organic and Inorganic) - Crisis Management - People operations - Ideate and action key strategic initiatives

Assistant Operations Manager at Apparel Group, Jun 2014 - Oct 2017 · 3 yrs 5 mos, Dubai, United Arab Emirates, - Scaled retail network from 6 → 48 stores - Managed USD 52M annual business - Opened 40 profitable stores in 3 years - Built UAE-wide operational excellence frameworks

Store Director at Reliance Brands Ltd., Apr 2012 - May 2014 · 2 yrs 2 mos, Mumbai, Maharashtra

Manager - Store Operations at Reliance Brands Ltd., Apr 2011 - Mar 2012 · 1 yr

Business Development Manager at HTC Global Services, Apr 2010 - Apr 2011 · 1 yr 1 mo, Chennai, Tamil Nadu, India

Business Development Executive at HTC Global Services, Jul 2008 - Apr 2010 · 1 yr 10 mos, Malaysia & India

Education

Post Graduate Program in Management, Retail Management, Chennai Business School

B.Com, Commerce, University of Madras