Headline

Content Team Lead @ Elfina Health | Exploring Consumer Behaviour, Mental Health & Brand Building Through Real Business Stories

About

I am fascinated by the decisions people make. Why does someone spend ₹5,000 on jewellery without hesitation but compare six bakeries before buying a birthday cake? Why do businesses struggle to market products they deeply believe in? Why do some brands become part of people's identities while others remain products? Over the last few years, I've worked across consulting, consumer research, marketing, content strategy and brand building. Today, I lead content at Elfina Health while continuing to study the intersection of business, consumer behaviour and human psychology. Here, I share observations, experiments, lessons and questions from working with businesses and consumers across industries.

Location

Hyderabad

AI stack

claude

midjourney

notebooklm

notion

Canva Magic Studio

ChatGPT

Work experience

Content Team Lead at Elfina Health, May 2026 - Present · 5 mos, Bengaluru

Analyst at Bridgegap Management Consultants LLP, Dec 2024 - May 2026 · 1 yr 6 mos, Hyderabad, Telangana, India

Retention Marketing Manager at Suta, Jul 2024 - Dec 2024 · 6 mos, Mumbai, Maharashtra, India

Content Manager at dias.works, Sep 2019 - Aug 2022 · 3 yrs, Hyderabad, Telangana, India

Education

Post Graduate Diploma in Management, Business Administration, Management and Operations, Administrative Staff College of India

Bachelor's degree, Retail Management and Information Technology, St. Francis College for Women

Public links

srimanasa-portfolio.netlify.app: https://srimanasa-portfolio.netlify.app/