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Sri Hanuma

Product & Growth | BITS Pilani

East Godavari

5+ years of work experience

Virtual Internships
Nov 202510 mosPresent

AI & Workflow Automation: Built an AI project generation workflow via JSON-structured LLM prompts, shrinking a 3-hour, 3-session process into a 15-minute single-session flow reducing the user drop-off by 40%. Concurrently automated the internal offer approval pipeline, saving ˜100 manual hours/month. Pipeline Optimization & Tracking: Designed a behavioral tracking interface to clear pipeline bottlenecks reducing decision stall rate by 30%, and cutting the 8-day average decision turnaround by 50%. Workflow Consolidation & Architecture: Redesigned a fragmented post-interview intent-collection process into a unified continuous loop, eliminating broken momentum for companies and accelerated the average offer creation turnaround by 30%. User Discovery & Funnel Optimization: Conducted targeted user interviews to identify friction points in the onboarding funnel. Updated the UX based on feedback, reducing user drop-off by >40%. Commercial Strategy & Automation: Spearheaded a tier-based pricing strategy based on candidate ”placeability” to resolve negative unit economics, increasing conversion by 20%.
Team Scratch
May 20241 yr 7 mosNov 2025

Zero-to-One AI Product: Built AI-powered rental assistant, utilizing contextual engagement signals to automate follow-ups, personalized recommendations, and scheduling prompts. CRM & Workflow Automation: Built an automated lead-nurturing pipeline that deployed personalized, variable-driven daily WhatsApp broadcasts, accelerating tenant acquisition and reducing manual work by 80%. Go-To-Market & Operations: Executed a hyper-targeted, lean marketing strategy for a 650+ attendee NYE event, optimizing ad spend by 83% while managing end-to-end ticketing, vendors, and P&L.
RetainIQ
May 20231 yr 1 moMay 2024

On-site

Product Strategy & User Research: Led product delivery for the B2B email marketing tool for 15+ e-commerce brands; strategized user-centric use cases across onboarding and checkout abandonment flows, successfully improving conversion rates by 15–30%. Process Automation & RCA: Automated error-prone delivery processes to achieve 97% accuracy and reduce turnaround time (TAT) by 40%. Designed experiment frameworks and Root Cause Analysis (RCA) templates for CX teams, accelerating root cause detection by 30%. Data Analytics & Retention: Executed deep-dive analytics to detect sudden drops in email engagement; reverse-engineered deliverability issues, helping brands recover 2x engagement. Launched targeted product recommendations to improve user retention by 30%.
RetainIQ
Mar 20221 yr 3 mosMay 2023

Bengaluru, Karnataka, India

Growth Hacks & Acquisition: Built an organic LinkedIn audience of 4.5K+ prospects, cutting the need for $10K+/ month ad spend. Increased the prospect database by 30% and established a Twitter prospect base of 3K using growth hacking strategies. Outbound Strategy: Generated 50%+ of early leads through the cold email channel by owning the messaging, targeting, and data operations end-to-end.
AGNEXT
Aug 20215 mosDec 2021

Sahibzada Ajit Singh Nagar, Punjab, India

Zinnov
Jul 20212 mosAug 2021

Bangalore Urban, Karnataka, India

Sri’s AI Stack

claude code
claude code
claude
claude
gemini
gemini

Education

BITS Pilani, Hyderabad Campus

Bachelor of Engineering - BE, Mechanical Engineering

BITS Pilani, Hyderabad Campus

20184 yrs2022

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Headline

Product & Growth | BITS Pilani

About

I’m a product professional with 2+ years of experience building and scaling products in high-growth startup environments. My background spans product strategy, delivery, and GTM execution — working closely with leadership teams to launch new initiatives, solve ambiguous problems, and deliver outcomes that align user needs with business goals. Passionate about reimagining building for India, I thrive in lean teams where I can be hands-on across product and operations while driving impact end-to-end.

Location

East Godavari

AI stack

claude code

claude

gemini

Work experience

Associate Product Manager at Virtual Internships, Nov 2025 - Present · 10 mos, AI & Workflow Automation: Built an AI project generation workflow via JSON-structured LLM prompts, shrinking a 3-hour, 3-session process into a 15-minute single-session flow reducing the user drop-off by 40%. Concurrently automated the internal offer approval pipeline, saving ˜100 manual hours/month. Pipeline Optimization & Tracking: Designed a behavioral tracking interface to clear pipeline bottlenecks reducing decision stall rate by 30%, and cutting the 8-day average decision turnaround by 50%. Workflow Consolidation & Architecture: Redesigned a fragmented post-interview intent-collection process into a unified continuous loop, eliminating broken momentum for companies and accelerated the average offer creation turnaround by 30%. User Discovery & Funnel Optimization: Conducted targeted user interviews to identify friction points in the onboarding funnel. Updated the UX based on feedback, reducing user drop-off by >40%. Commercial Strategy & Automation: Spearheaded a tier-based pricing strategy based on candidate ”placeability” to resolve negative unit economics, increasing conversion by 20%.

Founding Member at Team Scratch, May 2024 - Nov 2025 · 1 yr 7 mos, Zero-to-One AI Product: Built AI-powered rental assistant, utilizing contextual engagement signals to automate follow-ups, personalized recommendations, and scheduling prompts. CRM & Workflow Automation: Built an automated lead-nurturing pipeline that deployed personalized, variable-driven daily WhatsApp broadcasts, accelerating tenant acquisition and reducing manual work by 80%. Go-To-Market & Operations: Executed a hyper-targeted, lean marketing strategy for a 650+ attendee NYE event, optimizing ad spend by 83% while managing end-to-end ticketing, vendors, and P&L.

Product Delivery Manager at RetainIQ, May 2023 - May 2024 · 1 yr 1 mo, On-site, Product Strategy & User Research: Led product delivery for the B2B email marketing tool for 15+ e-commerce brands; strategized user-centric use cases across onboarding and checkout abandonment flows, successfully improving conversion rates by 15–30%. Process Automation & RCA: Automated error-prone delivery processes to achieve 97% accuracy and reduce turnaround time (TAT) by 40%. Designed experiment frameworks and Root Cause Analysis (RCA) templates for CX teams, accelerating root cause detection by 30%. Data Analytics & Retention: Executed deep-dive analytics to detect sudden drops in email engagement; reverse-engineered deliverability issues, helping brands recover 2x engagement. Launched targeted product recommendations to improve user retention by 30%.

Associate Product Growth Manager at RetainIQ, Mar 2022 - May 2023 · 1 yr 3 mos, Bengaluru, Karnataka, India, Growth Hacks & Acquisition: Built an organic LinkedIn audience of 4.5K+ prospects, cutting the need for $10K+/ month ad spend. Increased the prospect database by 30% and established a Twitter prospect base of 3K using growth hacking strategies. Outbound Strategy: Generated 50%+ of early leads through the cold email channel by owning the messaging, targeting, and data operations end-to-end.

Product & Growth at AGNEXT, Aug 2021 - Dec 2021 · 5 mos, Sahibzada Ajit Singh Nagar, Punjab, India

Intern at Zinnov, Jul 2021 - Aug 2021 · 2 mos, Bangalore Urban, Karnataka, India

Education

Bachelor of Engineering - BE, Mechanical Engineering, BITS Pilani, Hyderabad Campus