Headline

content writer

Location

Kolkata

AI stack

ChatGPT

Work experience

Content Associate at BigBasket.com (Tata Group), Nov 2024 - Present · 2 y, Bangalore, * Lead content quality audits for BigBasket’s product catalogue, identifying inconsistencies and driving content accuracy and standardisation through structured guidelines and quality frameworks. * Spearhead catalogue and content revamp initiatives, develop audit scoring mechanisms, establish content guidelines, and implement AI-powered automation tools to streamline quality checks and improve operational efficiency.

Content Writer at freelancing, Nov 2016 - Present · 10 y, Remote (freelance)

Student success specialist at Byjus, Feb 2022 - Jun 2022 · 4 mo, Bangalore, * Managed student engagement and academic progress by providing personalised guidance, resolving queries, and ensuring a positive learning experience. * Monitored student performance, coordinated with parents and internal teams, and supported student retention through proactive follow-ups.

Correspondent at Vibe Projects, Sep 2021 - Jan 2022 · 4 mo, Pune, Maharashtra, India, Editorial Correspondent for MarTech and DataTech Vibe .

Editorial at The Statesman, Aug 2018 - Sep 2018 · 1 mo, Kolkata, * Attended and covered events, gathering information, conducting interviews, and reporting on newsworthy developments. * Wrote and edited news articles for publication, ensuring factual accuracy, clarity, and adherence to editorial standards.

Data analyst content at Viacom 18, Jun 2017 - Jul 2017 · 1 mo, Kolkata, * Analysed media content and performance data to identify trends, audience insights, and content effectiveness across platforms. * Supported data-driven content optimisation through research, reporting, and analysis to improve content relevance and engagement.

Education

post graduate, comparative literature, Jadavpur University, Kolkata