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Srest Das

AI Product Leader | Building & Scaling Trust, Fraud & Marketplace Platforms 0→50M+ Users, 2x | SurveyMonkey | Ex-Zee

Bengaluru

12+ years of work experience

SurveyMonkey
Nov 20241 yr 10 mosPresent

Bangalore Urban, Karnataka, India

1. Lead end-to-end product strategy for SurveyMonkey’s Audience Marketplace, driving roadmap, experimentation, funnel optimisation, and scalable platform development & contributing XX% to company revenue owing API & web/app platforms managing 335m+ panelists across 130 countries on the supply side & xk+ buyers on the demand side. 2. Oversee Fraud Monitoring & work with ML to ensure response quality across millions of survey completions 3. Partner with engineering, design, data science, PMM, legal & research across all time zones to plan, build, and launch incremental capabilities, bringing structure & clarity to ambiguous, cross-functional initiatives. 4. Integrate customer insights, market data, usability research, & A/B testing to prioritize high-impact features, improve conversion funnels & consistently ship measurable business outcomes.
Self-Employed
Jun 20244 moOct 2024

Remote

1. Lead Product Development for MVP for a Conversational AI enabled speech to speech Agent which can have a conversation with a human (www.digsparks.com) 2. Conceptualized & developed a Wordpress based microsite for Zee (www.hamara-parivar.com) 3. Created a career counselling platform (www.pathwiz.in)
Zee Entertainment Enterprises Limited
Jun 20213 yrsMay 2024

Bengaluru, Karnataka, India

Intrapreneur in Residence, Change Manager, Product Lead for BU Built & lead a 15-member team (SPM, APM, Front end, Backend, Cloud, Android, IOS, ML, HTML 5 Developers ~ driving backlog refinement, agile product development, & go-to-market for emerging projects reporting in to CBO, ZEEL Product 1: Mind Wars Gamification Platform, which went viral with 2mn+ downloads (& registrations in Zee5) and got a rating of 4.2 in Play Store & App Store Role: Conceptualized, developed, implemented analytics, deployed 50+ HTML 5 Games, rolled out 100+change requests and bug resolution through 10+sprint cycles to feature in Top 10 of Trivia Section in Play Store. Also, implemented social media channels for the brand (YT -100k+, FB & Instagram (300k+) News: https://www.business-standard.com/content/press-releases-ani/zeel-s-mind-wars-app-reaches-111k-downloads-on-google-play-store-123032401195_1.html 2. Product: Zee's first Gen AI powered conversational assistant Role: Lead prototype development & deployment for first Gen AI powered conversational assistant which achieved a higher than industry benchmark of accuracy, precision score
Emeritus
Dec 20191 yr 4 mosMar 2021

Mumbai, Maharashtra, India

0-1 Global Exposure for my career's second unicorn. Worked with Branding, Design, Marketing, Outreach, Technology and university partners to scale up product portfolio for Columbia, MIT, Northwestern, London School of Business 1. Owned the Emeritus Insights App experience driving search & recommendation for blogs, videos features 2. Lead cross functional POD to enable A/B Testing of Product features to reduce page bounce by 15% & 60% ARPU increase 3. Revamped multiple product page designs impacting a 50% increase in qualified leads
upGrad.com
Mar 20181 yr 10 mosDec 2019

Product Management for 0-1 stage of Digital Marketing vertical. Scaled Revenue from x to 3.5x. By the time I had left, upGrad had turned from a soonicorn to an unicorn 1. Scaled upGrad’s Digital Marketing vertical from $1m to $3.5m ARR by building a seamless product flow for customers 2. Owned end to end process of market research, user stories, wireframes and GTM of Digital Marketing vertical 3. Drove implementation of product improvement features like screening test with instant score within the onboarding journey, scalable referral engine with OTP verification expanding the top of the funnel by 10-11x, >20% share of total revenue through referrals
Larsen & Toubro
May 20161 y 10 moMar 2018

Mumbai

Ingersoll Rand
Jul 20121 y 11 moJun 2014

Delhi

Srest’s AI Stack

claude code
claude code
claude
claude
n8n
n8n
notion
notion
obsidian
obsidian
Vercel AI SDK
Vercel AI SDK

Education

Northwestern University - Kellogg School of Management

Executive Program in Organizational Leadership

Northwestern University - Kellogg School of Management

Manipal institute of technology

Bachelor of Engineering (BE), Mechanical Engineering

Manipal institute of technology

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Headline

AI Product Leader | Building & Scaling Trust, Fraud & Marketplace Platforms 0→50M+ Users, 2x | SurveyMonkey | Ex-Zee

About

Most Product Managers build features, I build businesses through products. I started my career learning how to sell industrial pumps, then learned how markets behave in Marketing, and now build products by combining commercial thinking, deep analytics, AI, and technology. That journey taught me something many product teams miss: great products don’t win because they ship more features—they win because they solve the right business problem. Over the last decade, I’ve built and scaled global digital platforms serving 10M+ users and contributing to $50m+ in annual revenue. I’ve led products across AI, marketplaces, pricing, experimentation, and growth while partnering with global engineering, design, data science, commercial, and executive teams across multiple geographies. My edge isn’t writing PRDs. It’s seeing patterns in data & taking decisions based on them. Today, I’m focused on building AI-native products, intelligent platforms, and high-performing product organizations that can scale globally. I enjoy working with ambitious founders, global technology companies, and organizations building or expanding Global Capability Centers, where user-centric product thinking and rapid execution can become a strategic advantage. If you’re looking for someone who can bridge business, technology, analytics, and AI to build & scale products with measurable commercial impact, let’s connect. 📩 srestangsh21dec@gmail.com

Location

Bengaluru

AI stack

claude code

claude

n8n

notion

obsidian

Vercel AI SDK

Work experience

Senior AI Product Manager at SurveyMonkey, Nov 2024 - Present · 1 yr 10 mos, Bangalore Urban, Karnataka, India, 1. Lead end-to-end product strategy for SurveyMonkey’s Audience Marketplace, driving roadmap, experimentation, funnel optimisation, and scalable platform development & contributing XX% to company revenue owing API & web/app platforms managing 335m+ panelists across 130 countries on the supply side & xk+ buyers on the demand side. 2. Oversee Fraud Monitoring & work with ML to ensure response quality across millions of survey completions 3. Partner with engineering, design, data science, PMM, legal & research across all time zones to plan, build, and launch incremental capabilities, bringing structure & clarity to ambiguous, cross-functional initiatives. 4. Integrate customer insights, market data, usability research, & A/B testing to prioritize high-impact features, improve conversion funnels & consistently ship measurable business outcomes.

Product Consultant at Self-Employed, Jun 2024 - Oct 2024 · 4 mo, Remote, 1. Lead Product Development for MVP for a Conversational AI enabled speech to speech Agent which can have a conversation with a human (www.digsparks.com) 2. Conceptualized & developed a Wordpress based microsite for Zee (www.hamara-parivar.com) 3. Created a career counselling platform (www.pathwiz.in)

Associate Director - Product Management, Chairman's Office at Zee Entertainment Enterprises Limited, Jun 2021 - May 2024 · 3 yrs, Bengaluru, Karnataka, India, Intrapreneur in Residence, Change Manager, Product Lead for BU Built & lead a 15-member team (SPM, APM, Front end, Backend, Cloud, Android, IOS, ML, HTML 5 Developers ~ driving backlog refinement, agile product development, & go-to-market for emerging projects reporting in to CBO, ZEEL Product 1: Mind Wars Gamification Platform, which went viral with 2mn+ downloads (& registrations in Zee5) and got a rating of 4.2 in Play Store & App Store Role: Conceptualized, developed, implemented analytics, deployed 50+ HTML 5 Games, rolled out 100+change requests and bug resolution through 10+sprint cycles to feature in Top 10 of Trivia Section in Play Store. Also, implemented social media channels for the brand (YT -100k+, FB & Instagram (300k+) News: https://www.business-standard.com/content/press-releases-ani/zeel-s-mind-wars-app-reaches-111k-downloads-on-google-play-store-123032401195_1.html 2. Product: Zee's first Gen AI powered conversational assistant Role: Lead prototype development & deployment for first Gen AI powered conversational assistant which achieved a higher than industry benchmark of accuracy, precision score

Product Manager at Emeritus, Dec 2019 - Mar 2021 · 1 yr 4 mos, Mumbai, Maharashtra, India, 0-1 Global Exposure for my career's second unicorn. Worked with Branding, Design, Marketing, Outreach, Technology and university partners to scale up product portfolio for Columbia, MIT, Northwestern, London School of Business 1. Owned the Emeritus Insights App experience driving search & recommendation for blogs, videos features 2. Lead cross functional POD to enable A/B Testing of Product features to reduce page bounce by 15% & 60% ARPU increase 3. Revamped multiple product page designs impacting a 50% increase in qualified leads

Product Strategist at upGrad.com, Mar 2018 - Dec 2019 · 1 yr 10 mos, Product Management for 0-1 stage of Digital Marketing vertical. Scaled Revenue from x to 3.5x. By the time I had left, upGrad had turned from a soonicorn to an unicorn 1. Scaled upGrad’s Digital Marketing vertical from $1m to $3.5m ARR by building a seamless product flow for customers 2. Owned end to end process of market research, user stories, wireframes and GTM of Digital Marketing vertical 3. Drove implementation of product improvement features like screening test with instant score within the onboarding journey, scalable referral engine with OTP verification expanding the top of the funnel by 10-11x, >20% share of total revenue through referrals

Marketing Manager at Larsen & Toubro, May 2016 - Mar 2018 · 1 y 10 mo, Mumbai

Sales Engineer at Ingersoll Rand, Jul 2012 - Jun 2014 · 1 y 11 mo, Delhi

Education

Executive Program in Organizational Leadership, Northwestern University - Kellogg School of Management

Bachelor of Engineering (BE), Mechanical Engineering, Manipal institute of technology