Headline

Manager - Marketing Strategy and Effectiveness @ KPMG | Ex - Bajaj Finserv, ICICI Bank

About

Marketing professional with over 10 years of experience specializing in marketing strategy and effectiveness. At KPMG, I lead initiatives that focus on optimizing marketing performance, leveraging data-driven insights, and delivering impactful strategies aligned with business goals. Core competencies include marketing campaign management and email marketing, supported by certifications in Six Sigma (Green Belt) and Aprimo. With a proven track record in the BFSI sector, I have contributed to enhancing brand positioning, customer engagement, and digital adoption. I am committed to delivering measurable outcomes through collaborative approaches, tailored strategies, and innovative marketing solutions.

Location

Bengaluru

AI stack

gemini

meta

Work experience

Manager - Marketing Consulting (Customer Advisory) at KPMG, Oct 2026 - Present · 2 mos, Bengaluru

Assistant Manager - Marketing Strategy and Effectiveness at KPMG, Oct 2023 - Sep 2026 · 3 yrs, Bengaluru

Consultant - Customer Solutions and Marketing at KPMG, Oct 2021 - Sep 2023 · 2 yrs, Bengaluru, Karnataka, India

Brand, MARCOMM and App Marketing Manager at Finserv MARKETS, Aug 2018 - Jan 2020 · 1 yr 6 mos, Pune, Maharashtra, India, Brand Growth & Strategy: Led brand positioning and marketing strategy, increasing brand awareness and engagement by 60%+ in the BFSI sector. Social Media & ORM: Built and scaled social communities, achieving 60% higher organic engagement than competitors. Established a Voice of Customer system, reducing response time and improving sentiment. App Marketing & Growth: Led end-to-end marketing for the Direct Mobile App, optimizing Play Store performance and boosting retention through user insights from Google Play Console & Analytics. Customer Experience & Retention: Conducted in-depth user research, online/offline interviews, and journey analysis, improving customer satisfaction scores. Performance Marketing & Campaigns: Managed multi-channel campaigns across digital, email, and PR, enhancing lead conversion and customer acquisition. Product & Market Insights: Utilized Google Analytics and A/B testing to reduce drop-offs, optimize conversion funnels, and refine marketing strategies. Leadership & Cross-functional Collaboration: Worked closely with agencies, designers, and internal teams to ensure seamless execution of brand and product marketing initiatives.

Marketing Manager- Pockets by ICICI Bank at ICICI Bank, Jun 2016 - Aug 2018 · 2 yrs 3 mos, Mumbai, Maharashtra, India, Led end-to-end marketing strategy for Pockets by ICICI Bank and UPI by ICICI Bank, driving downloads from 1M to 5M. Optimized acquisition costs, reducing CPL from ₹45 to ₹30 and CPA from ₹65 to ₹35 through targeted campaigns. Managed marketing budgets exceeding ₹75 lakh, ensuring strategic allocation across digital, ATL, and BTL channels. Drove social media and in-app marketing, enhancing engagement and conversion through optimized content and offers. Executed high-impact ATL & BTL campaigns, including paid media, radio, and on-ground activations, boosting brand awareness. Collaborated with creative agencies to develop compelling campaigns, improving brand recall and user acquisition. Enhanced app experience, leveraging data insights to optimize UX/UI and increase customer retention. Key contributor to Digital Bonanza, spearheading digital-first initiatives to accelerate adoption and engagement.

Internship- Sales and Marketing at Hugo Reitzel, Apr 2015 - May 2015 · 2 mos, Cochin Area, India, The study the demand present for speciality foods and to improve the brand presence in various Modern Trade outlets Responsibilities- In charge of the Cochin area operations of Hugo Reitzel Studying and improving the present distribution network of the company Creating store presence for the products by pitching them in various Modern Trade outlets Working with the distributor to ensure delivery schedule is maintained accurately and adhered to Identifying new distributor who caters to the HORECA segment in Cochin Creating an account database with prospective customers for the company's products. To check the potential of the company's products and suggest a launch strategy to the company Recognitions- Received the certification of excellence for maximum sales in Cochin

Education

Master’s Degree, Marketing, T A Pai Management Institute, Manipal

Bachelor’s Degree, Electronics and Communications Engineering, Mohandas College of Engineering and Technology