Headline

Business Operations & Revenue Analyst | Sales Analytics | GTM Strategy | Power BI | Data-Driven Growth

About

I’m a Business Analyst who loves turning numbers into clarity and clarity into action. Data isn’t just reporting for me, it’s how decisions get sharper, faster, and smarter. At SRM Institute of Science and Technology, I work closely with marketing, admissions, and leadership teams to track performance, uncover funnel gaps, and drive measurable growth. I enjoy building dashboards, questioning assumptions, and finding the “why” behind every metric. I’m collaborative, detail-oriented, and slightly obsessed with KPIs. If there’s a number that can improve, I want to find it and fix it. You can view my Portfolio here: https://sreeji.lovable.app/

Location

Bengaluru

AI stack

claude

openai

perplexity

ChatGPT Images

Microsoft Copilot

Work experience

Senior Business Analyst at SRM Institute of Science and Technology (SRMIST), Apr 2026 - Present · 6 mo, Chennai, Tamil Nadu, India, • Led enterprise-wide performance tracking across 200+ programs, driving enrollment growth and revenue optimization through data-led insights. • Partnered cross-functionally with Marketing, Admissions, ERP, Academics, and Operations to align GTM execution with AOP revenue targets. • Built executive Power BI dashboards tracking sales KPIs, funnel conversion, campaign ROI, and performance variance. • Gathered functional requirements from one ERP team and translated them for a second ERP team to build APIs for fee processing and scholarship renewals, then led cross-vertical testing to validate data accuracy and integration integrity. • Optimized digital marketing efficiency by improving CTR, Quality Score, and impression share performance. • Redesigned lead management workflows, reducing response time from 2 hours to 15 minutes and ensuring 100% daily lead coverage. • Delivered geo, demographic, and operational analytics (including ALOS & ARPOB dashboards) to support strategic and healthcare performance decisions.

Business Analyst at SRM Institute of Science and Technology (SRMIST), Feb 2024 - Mar 2026 · 2 y 1 mo, Chennai

Business Analyst at Oda Class, Aug 2022 - Jan 2024 · 1 yr 6 mos, Bengaluru, Karnataka, India, • Developed Power BI dashboards for sales analysis to identify grades and geographies with the highest conversion rates, along with other key factors, to define the ideal student profile and optimize targeted advertising strategies. • Actively performed market research to determine the competitor offerings and strategies deployed. • Monitored and reported individual conversion metrics of Academic mentors to the stakeholders.

Intern at Exposys Data Labs, Jul 2020 - Aug 2020 · 2 mos, Bengaluru, Karnataka, India, Built an automated irrigation system that senses soil moisture and waters the plant using Arduino

Education

Bachelor of Engineering - BE, Telecommunications Engineering, CMR Institute Of Technology

PU, JAIN College

Public links

sreeji.lovable.app: https://sreeji.lovable.app/