Headline

Ads @ Flipkart | ECommerce Growth Strategy | Revenue Generation

About

Performance Marketing Manager | Senior Ad Sales Manager - Bringing expertise in revenue generation and e-commerce growth through strategic campaign management and ad sales optimization. I began with Google ads across all channels - Search, Shopping, Display , Discovery, Video & App Camapigns. I developed expertise in Google Analytics, Tag Manager through strategic experimentation and conversion rate optimisation. I moved to e-commerce world with Amazon Ads management in US & Canadian markets achieving 20% QoQ revenue growth while reducing TACoS by 50% in Home & Kitchen Appliances. I explored website marketing for global brands for Indonesian markets in Kanmo, specialising in Baby, Kids & Toys segment, Luxury goods and Footwear brands. I believe these early experiences in my career have given me foundation to outperform in Flipkart. Switched gears to Ad Sales, a completely new territory and then followed revenue turnarounds and category ads growth. I specialise in 0 to 1 transformations, worked across 6 categories - Laptops, Tablets, Camera, ITPeripherals, Powerbanks & Mobile Accessories. Created new ad revenue pillars in ITP & Camera categories where none existed. Apart from revenue generation, I have created multiple RCA documents, playbooks, internal data repositories reducing external dependencies and achieved 120% of search ads revenue targets during major sales dates. Led adoption of new ad products that helped unlocked incremental revenue during festive sale duration. When not optimizing campaigns, you'll find me exploring destinations ✈️ or reading 📖. I believe diverse experiences fuel innovative marketing strategies.

Location

Bengaluru

AI stack

antigravity

opencode

Work experience

Senior Manager - Campaign Strategy & Growth at Flipkart, Jan 2026 - Present · 8 mos

Senior Manager - Flipkart Ads at Flipkart, Feb 2025 - Feb 2026 · 1 yr 1 mo, Bengaluru, Currently handling Laptops - OEM brands & Ecosystem brands Mentoring new talent and helping them with their growth path Built internal data dashboards for insights to reduce external dependency on other teams and bridge the gap between us & advertisers

Manager - Flipkart Brand Ads at Flipkart, Jul 2023 - Feb 2025 · 1 yr 8 mos, Bengaluru, Karnataka, India, Manage Flipkart Ads for Tablets, Laptops, IT Peripherals & Camera categories, collaborating with top brands to achieve their goals. Spearheaded on-platform marketing campaigns from conceptualization to execution for brands Collaborate with product teams to enhance the ads platform and improve user experience Specialize in building resilience and providing swift solutions for brand campaigns Develop and execute strategic Flipkart on-platform ad strategies

Manager - Digital & Omnichannel at Kanmo Group, Sep 2022 - Jul 2023 · 11 mos, Jakarta, Indonesia

Assistant Manager - Performance Marketing at Growisto, Apr 2022 - Sep 2022 · 6 mos, Currently helping grow Performance Marketing ( Google Ads & Facebook Ads) division by assisting in sales enablement, onboarding the new clients and managing their accounts. Also training new resources to build a strong team backed with fundamentals of Google Ads.

Marketing Analyst - Performance Marketing at Growisto, May 2021 - Apr 2022 · 1 yr, Indore, Madhya Pradesh, India, Project Execution in Amazon Marketing - where I develop customised marketing solutions to maximise the sales of the campaigns. Assist the project owner to achieve the targets for the project. Apart from that, understand the client’s requirements and prioritise them to deliver the results on time with perfection. Helped scale the project to a $3.5M revenue a quarter since my association.

Business Analyst - Performance Marketing at Merkle Sokrati, Oct 2020 - May 2021 · 8 mos, Pune, Managing INR 25+Mn monthly Ad Spends for BFSI clients and be responsible for delivering performance in paid search campaigns. Oversee end to end operational executions and develop monthly strategies to improve the performance at a favorable scale. Conduct A/B tests to create LPs on Google Optimize to measure the user experience and performance and adopt those takeaways from these successful experiments. Train the new recruits the basics of Google Ads marketing and taking care of their complete growth in the firm. Also perform BD audits and assist in preparing BD plans for new onboarding of the clients. Won the Rockstar Rookie Award for Media Team - Google in 2020 for efficiently handling accounts of total ad spends of INR 64 million.

Associate Business Analyst - Performance Marketing at Merkle Sokrati, Jan 2020 - Oct 2020 · 10 mos, Pune Area, India, Understand the team & client requirements and assist in operational tasks for a bevy of clients spread across different verticals -ECommerce, BFSI, Food Tech, Gaming & EdTech. Retrieving & Analyzing reports on monthly basis for maximum customer impact and provide actionable key insights to improve the business outcomes. Worked on Competitor Analysis & Market Research to gain maximum insights of the current industry and implement the best takeaways to revive brand image of the client. Participated in multiple training sessions to develop skills professionally.

Freelance Writer & Marketing Consultant at K, Jun 2018 - Dec 2020 · 2 yrs 7 mos, Hyderabad, Telangana, India, Managed the entire blog section for Kotech Exports. The business was based on school laboratory equipment, chemical & physics laboratory equipment. Later diversified into microscopes, have managed the entire blog section of these two websites. Picked up many projects that diversified into website content, travel blogs, listicles, buying guides, lifestyle articles. Worked on 1000+ articles as a ghost writer. Apart from being a web content writer, I am also a brand strategist & marketing consultant.

Education

Bachelor of Technology - BTech, Electronics and Communications Engineering, Manipal University Jaipur