Headline

Brand Marketing & Creative Ops Lead at Jiva Water | Ex Early Member at tuco Intelligent | MBA- Symbiosis International University | Brand Building | Creative Strategy | D2C Growth

About

With 4+ years across brand strategy and social, I’ve worked on shaping narrative-led brands and executing campaigns end-to-end, from insight to impact. Currently working on a category-creating brand, where the focus is on shifting perception and building meaning around something everyday. Interested in building brands at the intersection of culture, content, and growth.

Location

Bengaluru

AI stack

claude code

claude

meta

openai

ChatGPT

Fireflies.ai

Work experience

Brand Marketing at Jiva Water Devices, Jul 2024 - Present · 2 yrs 3 mos, At Jiva Water, I lead the brand and content ecosystem to build awareness and drive adoption of the world’s first bio-mimic water device that restores water’s life energy. My role blends strategic thinking, storytelling, and creative execution to position Jiva Water as not just a product, but a movement redefining hydration. Key Responsibilities: - Brand Strategy: Shaped Jiva Water’s evolving brand identity to establish as a premium and aspirational product. - Content Leadership: Developed multi-platform content across social, web, podcasts, ad campaigns, and influencer initiatives; all aimed at educating audiences about water’s no-linear properties and the need for "living water." - 360° Campaigns: Led pan-India campaigns (Diwali, Gut health, PCOS, New Year, etc.) with a mix of social media, email, landing pages, and performance marketing to drive awareness and sales. - Influencer & Expert Collaborations: Onboarded and managed partnerships with doctors, bodybuilders, natural healers, and wellness creators to co-create credible, high-impact narratives. - Product Storytelling: Crafted compelling positioning and creative for D2C and B2B audiences, building interest in Jiva Water across categories including fitness, parenting, and wellness. - Go-to-Market Support: Worked closely with tech, design, and sales teams to launch new product lines and features via landing pages, WhatsApp campaigns, and micro-site content.

Growth Manager at tuco® Intelligent, Dec 2023 - Jul 2024 · 8 mos, Bengaluru, Karnataka, India, - Part of the founding team of tuco® Intelligent, dedicated to revolutionizing children's skincare. My role primarily included leading brand marketing activities and timely execution of all creative requirements. Designed impactful creatives for marketing campaigns, improving engagement across online platforms and driving e-commerce success through high CTRs and a minimal CAC. - Built a thriving customer community via the experience center, generating significant revenue and fostering brand loyalty. - Supported functions in streamlining customer experience on D2C, marketplaces (Flipkart, Amazon, Nykaa, Myntra, CRED). Conducted customer calls to gain insights, checked website functionality to enhance user experience, and supported operational tasks. Created high-quality A+ content for Amazon and Myntra brand stores, improving product visibility and conversion rates. - Oversaw new product development (NPD) and packaging design to align with brand aesthetics and customer preferences.

Executive Brand Solutions at DDB Mudra Group, Sep 2022 - Dec 2023 · 1 yr 4 mos, Bengaluru, Karnataka, India, Client Servicing | Social Media Management Clients- Signature, Antiquity, McDowell's (Diageo) & Income Tax Department - Acted as the key liaison between client and agency, translating brand goals into effective creative strategies. - Led the development of digital campaigns, OOH, and film assets, ensuring cohesive brand narratives across platforms. - Collaborated with internal teams to craft compelling social media content and high-impact brand activations. - Supported business development efforts through pitch strategy and execution.

Digital Specialist at Pink Lemonade Communications, Jun 2022 - Sep 2022 · 4 mos, Bengaluru, Karnataka, India, Handled diverse social media mandates for brands such as Aadyam Handwoven, Kurl-On, Odyana, GAME India and AmitaRasa—gaining valuable exposure across categories like lifestyle, wellness, home, and social impact. Key responsibilities included: - Online Reputation Management (ORM) - Performance tracking and monthly reporting - Collaborating with creative teams to strategize content calendars - Managing post schedules and executing paid promotions to boost reach and engagement

Graphic Designer at Infinite Media, Dec 2021 - Jul 2022 · 8 mos

Education

Master of Business Administration - MBA in Communication management, Marketing and Advertising, Symbiosis School of Media and Communication, Bengaluru

Bachelor of Commerce - BCom (Hons), Accounting and Finance, Shri Shikshayatan College