Headline

Digital Marketing & Growth Specialist | CRM, Performance Ads & Lead Funnel Optimization | FMCG & Retail Experience

About

I’m a Growth Marketing professional with hands-on experience in performance marketing, CRM, and SEO, focused on improving conversions and driving business growth. I work on building and optimizing campaigns that not only generate leads but also convert them into customers. Using tools like MoEngage and Gupshup, I’ve managed customer engagement, improved retention, and strengthened lead conversion across the funnel, while also working on SEO to increase website visibility and drive organic traffic. A key part of my work has been understanding customer behaviour and identifying where businesses lose potential customers. I’ve analyzed over 5,000 leads, sales calls, and customer interactions to identify gaps in sales pitching, communication, and follow-ups. Based on these insights, I’ve worked on improving funnel efficiency and aligning marketing efforts more closely with sales, leading to better conversions and improved overall performance. During my time at Fabindia in Bangalore, I worked on a retail marketing project focused on increasing customer movement from the garment store to the home décor store. By introducing strategies like cross-selling, product storytelling, and personalized customer engagement, I was able to improve footfall and conversions, contributing to over ₹15 lakhs in sales within 3 months. I enjoy working at the intersection of marketing and sales, using customer insights and data to create practical strategies that deliver measurable results.

Location

Bengaluru

AI stack

n8n

notion

openai

perplexity

Work experience

Growth Marketing Executive at Steeloncall Services India Private Limited, May 2025 - Present · 1 yr, • Managed end-to-end lead funnel handling 5,000+ leads through CRM, including segmentation, validation, and allocation to sales teams • Coordinated closely with Inside Sales to ensure timely follow-ups and improve lead conversion • Analyzed sales calls and follow-up patterns to identify gaps in pitching, communication, and lead handling • Improved sales approach and follow-up strategies, leading to higher conversion rates and better sales performance • Executed targeted WhatsApp campaigns using Gupshup, focusing on audience segmentation and message optimization • Designed and managed customer engagement journeys using MoEngage to improve retention and response rates • Worked on SEO initiatives to increase website visibility and drive organic traffic • Tracked campaign and sales performance regularly and optimized strategies based on insights • Supported social media and content activities to enhance brand visibility and customer engagement

Sales And Marketing Intern at FABINDIA LIMITED, Jun 2024 - Aug 2024 · 3 mos, • Worked on a live retail project at Fabindia, Bangalore, to increase customer footfall from the garment store to the home decor store • Observed and studied customer behaviour to understand shopping patterns and low cross-store movement • Identified gaps in customer flow and worked on ideas to improve store-to-store movement • Introduced strategies like cross-selling, product storytelling, and personalized customer interaction • Engaged with walk-in customers and encouraged them to explore the home décor section • Helped increase footfall to the home store and convert garment store customers into buyers • Contributed to generating ₹15+ lakhs in sales within 3 months by improving customer experience and interactions • Learned how customer behaviour directly impacts sales and how small interactions can influence buying decisions

Education

PGDM, Marketing & Finance, SCMS Cochin School of Business

Bachelor of Commerce - BCom, Taxation, Sahrdaya college of advanced studies