Headline

MBA @ Masters’ Union Co’25 | PGD Advertising & Marketing Communications @XIC, Mumbai

About

Hi! I'm Spenta Jassawala, a creative soul with a passion for storytelling and digital marketing. My journey started in the bustling city of New Delhi, where I fell in love with words and ideas. From earning a BA in Journalism from Delhi University to my PGD in Advertising and Marketing from XIC, my academic journey set the stage for a dynamic career in advertising. At Grapes Worldwide, I became a team lead, orchestrating campaigns for big names like JBL, Panasonic, and Myntra. My work on the #VotingVirgin campaign and the JBL World Music Day collaboration earned me accolades and millions of impressions. Interning at Leo Burnett was another highlight, where I boosted social media engagement for brands like Tops and AdaniConneX. Education-wise, I’ve bagged some cool awards and scholarships along the way, like the Venkat Vemulapalli Memorial Award for Best Ad Film and continuous support from the Delhi Parsi Anjuman. I’m now diving into the world of technology and business management at Masters' Union by pursuing my MBA. When I’m not crafting content, I’m probably volunteering, reading, or exploring new digital trends. Let’s connect and bring some creative magic to your brand!

Location

Gurugram

AI stack

claude

gemini

meta

midjourney

perplexity

ChatGPT

Work experience

Associate Marketing Manager at Kati Patang, Oct 2025 - Aug 2026 · 10 mo, New Delhi, Brand Strategy and Digital Growth - Revamped the product website and launched Kati Patang Life, leading content strategy, UX, and execution to increase time spent by 25% - Architected brand identity by developing a comprehensive manual, aligning positioning, tone, and visual identity across 10+ touchpoints - Accelerated Instagram growth by 550+ followers/week and 30% engagement through SEO-led content strategy and end-to-end digital execution - Managed 4 LinkedIn and YouTube channels across the brand, founders, owning platform-specific strategy, publishing, and audience growth Experiential Marketing & Community - Launched Freedom Lager with Royal Enfield, engaging 15,000+ consumers through a high-impact experiential GTM activation - Built & scaled Kati Patang Experiences through 50+ activations including tastings, collaborations, live performances, quiz leagues, bar talks, etc. - Directed end-to-end event operations across 7 cities, managing 15+ vendors to execute production, collateral, sampling, & brand activations Partnerships & Commercial Marketing - Expanded B2B growth across 300+ HORECA accounts in 6 cities through trade marketing, sampling campaigns, and channel partnerships - Forged 6 strategic brand partnerships across F&B, apparel, accessories, and lifestyle, leading from acquisition and negotiations to launch International Marketing - Drove international market expansion and engagement across the US and UK executing localized campaigns, tastings, and bar activations

Copywriter - Team Lead at grapes, Sep 2022 - May 2024 · 1 yr 9 mos, Delhi, India, 1. Worked with popular brands like JBL, Infinity, Harman Kardon, Myntra, Jubilant FoodWorks, W For Women, Wishful, Panasonic, Lumix, Manforce, & more. 2. Team lead for Panasonic, agency's largest client. 3. Created the #VotingVirgin campaign reaching 15M+ audience, garnering 30M+ impressions, and receiving 10M+ views to boost first-time voter turnout. 4. Awarded the Impact Best Influencer Lead Campaign for JBL's World Music Day collaboration with Armaan Malik, Monali Thakur & Srushti Tawade 5. Won the e4m Impact Digital Influencer Award for #MuteTheWorld campaign with Rinku Singh & Yashaswi Jaiswal. 6. Strategically integrated JBL products into Netflix's "Kho Gaye Hum Kaha" for effective brand placement. 7. Launched Anushka Sharma as W For Womans’ first brand ambassador 8. Launched and advertised the Wishful X Sahil Kochhar collection with celebrtities like Diana Penty, Vaani Kapoor, Karishma Tanna, and Palak Tiwari. 9. Created viral reels that got 21+ million views for JBL on New Year 10. Won the pitch to get Zupee onboard

Copy Intern at Leo Burnett, May 2022 - Sep 2022 · 5 mos, Gurugram, Haryana, India, 1. Boosted social media engagement by over 15% for Tops, AdaniConneX, and Sporto 2. Crafted compelling copy for enhanced brand awareness and sales across platforms 3. Collaborated on innovative campaigns, leading to a 25% increase in follower base 4. Developed content strategies and analyzed data for optimized social media performance. 5. Worked on pitches for Greenlam, Vaadham Tea, Mountain Dew, and StoneX

Editor at Vox Populi, Aug 2020 - Sep 2022 · 2 yrs 2 mos, My daily duties are to proof-read and review submissions made by authors as well as interns, recommend changes and ultimately decide whether they should be published on our blog. http://blogsvoxpopuli.wordpress.com/

Education

Post Graduate, Technology and Business Management, Masters' Union

Post Graduate Diploma in Mass Communication, Advertising & Marketing Communications, Xavier Institute of Communications

Public links

drive.google.com: https://drive.google.com/file/d/1G7IXTAWRtR07UPEbpagSeUKl9XizwaaY/view?usp=drivesdk