Headline

Ex- founder || IIM-Indore || Helping new businesses accelerate their 0-1 journey

About

Experience in 0-1,Business strategy and growth. Obsessed with driving customer experience through building solid process and AI led product automations.

Location

Bengaluru

AI stack

claude code

claude

codex

cursor

deepseek

elevenlabs

Work experience

Growth And Strategy at Pocket FM, Aug 2023 - Present · 3 y 2 mo, Kormangla

Senior Program Manager at Pocket FM, Jul 2023 - Present · 3 yrs 4 mos, 0-1 Product Creation & GTM • Ideated the UGC English audio opportunity and led the 0→1 POC with Product & Engineering; coordinated Content, Operations and Growth to validate • Led US launch and GTM strategy, then scaled the product globally; built the operating model across editorial review, contracting, creator acquisition, moderation, payouts and engagement. • Drove UGC from product initiative into a scaled business through AE Program, writer contests and Top Author Program; achieved 53.85% success rate on incentive contracts. • Set up editorial review process and built an automation product - Scout, for editorial management and tracking • Leading contest design charter which contributes to 65% writer acquisition and 15% to overall growth shows revenue for Pocket FM. • 13 Millions writers onboarded globally, 2.5million + Monthly revenue, 3K original IP's Acquired. • Led a team of 45 people, 7 direct reportees AI, Growth & Ecosystem • Built IP acquisition engine using CPI/CPS economics and A/B experiments across in-app and Meta; partnered with Product/Tech on payout automation. • Introduced AI-enabled content moderation, reducing review TAT from 7 days to 48 hours; translated UGC learnings into Sherpa, An AI writing Co-pilot tool by Pocket FM and led its GTM strategy. • Hands on experience with AI dashboarding and automations using Claude, Codex, ChatGPT and Co-pilot

Senior Category Manager at Unacademy, Sep 2021 - Jul 2023 · 1 yr 11 mos, Bengaluru, Product & Strategy (Learner Experience) • Led 0→1 category products across CA, NET and UPSC; partnered with Product, Tech, Analytics and Marketing on BRDs/PRDs, launches and GTM. • Managed a 7-person team with monthly KPIs; built weekly business reporting using Tableau, Amplitude and Excel for the CEO's Office. • Improved Iconic subscription NPS from -2.3 to 25.41% across 8 categories and UPSC rating from 3.2 to 4.5; received Game Changer Award.

Co-Founder at Xplusgo, Oct 2017 - Jun 2022 · 4 yrs 9 mos, Bangalore Urban, Karnataka, India

Co-Founder at XNO Technologies, Oct 2017 - Aug 2021 · 3 yrs 11 mos, Venture Building • Founded and scaled a self-financed e-commerce services business; managed 20 people, 10+ domestic/international marketplaces and 60+ enterprise clients. • Built partnerships with Amazon, Flipkart and Meesho; scaled 800+ sellers and Amazon FBA warehousing operations across 5 cities. • Launched Goflex Retail importing UK brands; generated ₹75L+ revenue within five months of operations.

Marketing Executive at RChrysal Fashions, May 2017 - Sep 2017 · 5 mos, Mumbai, Maharashtra, India, Category & P&L • Owned Bags & Accessories P&L, marketplace promotions, partnerships and cross-functional initiatives; delivered ₹1.5Cr GMV at 30% MoM growth and reduced delivery TAT to 3 days.

Education

Postgraduate Certificate Program, Product management, Indian Institute of Management, Indore

PGDM, Marketing/Marketing Management, General, Narsee Monjee Institute of Management Studies, Mumbai