Headline

AI SEO/GEO Specialist | B2B SaaS | Organic Revenue, CRO & Search Distribution

About

I help SaaS and EdTech brands grow through data-backed content that connects strategy with storytelling. With over four years of experience across SEO copywriting, content marketing, and optimization, I’ve learned that the best content doesn’t just rank — it resonates. My work blends analytics and empathy. From boosting website traffic by 48% in six months to increasing engagement by over 50%, I’ve built strategies that transform keywords into measurable results. Whether it’s writing SEO blogs, landing pages, or conversion-driven copy, I approach every project with a balance of creativity and performance thinking. I’m passionate about using tools like SEMrush and SurferSEO to uncover real audience intent and translate it into content that drives clicks, conversions, and credibility. I thrive in remote, fast-moving teams where ideas evolve fast and quality is non-negotiable — because great writing isn’t just words on a page; it’s how brands build trust.

Location

Greater Kolkata Area

AI stack

claude

elevenlabs

gemini

ChatGPT

Work experience

AEO/SEO Specialist at Upwork, Nov 2024 - Present · 1 y 9 mo, Kolkata, - Improved CTR and reduced CPL for global B2B clients through keyword pruning, negative mapping, and targeted bidding across Google Ads and GSC. - Designed data-driven SEO and SEM optimisation roadmaps using GA4 and GSC insights to guide campaign direction and budget allocation. - Executed end-to-end funnel improvements across landing pages, on-page SEO, and messaging for multiple B2B SaaS verticals

SEO & Performance Marketing Lead at KIS Academics, Jul 2023 - Oct 2024 · 1 yr 4 mos, Melbourne, Victoria, Australia, - 48% organic traffic growth and 53% engagement lift via search opportunity analysis, keyword clustering, and high-intent content optimisation. - 38% landing page CRO improvement via A/B testing, UX microcopy refinement, and full-funnel restructuring with design and dev teams. - Achieved 8+ top-5 keyword rankings, reducing dependency on paid acquisition channels across key B2B search terms. - Directed cross-functional execution across writers, designers, and editors — 100% on-time delivery of SEO and content programmes. - Provided analytics-driven insights using GA4 and GSC that shaped quarterly campaign planning and performance marketing direction.

SEO Content Writer at Peppercontent.io, Nov 2022 - Jun 2023 · 8 mos, Kolkata, West Bengal, India, - Long-form SEO content across EdTech, tech, and business verticals improving organic visibility through structured optimisation and topic clustering. - Keyword research, content briefs, and search intent mapping to maximise ranking potential and user engagement

Digital Copywriter (SEO + Campaigns) at ACHT, Jul 2022 - Nov 2022 · 5 mos, Bengaluru, Karnataka, India, - SEO-driven landing pages and campaign assets for multi-industry clients. - 15% conversion rate improvement via cohesive messaging aligned with marketing and design teams

Research Analyst & Content Marketing at Gameskraft, Jan 2022 - Jul 2022 · 7 mos, Bangalore Urban, Karnataka, India, - 57% engagement lift and 40% traffic growth through research-driven content strategy and competitive analysis. - 27% bounce rate reduction and +2 minutes session duration via user-pathway and behavioural insights.

Education

BBM(H), Hospital Management, NSHM Knowledge Campus, Kolkata Group of Institutions 277