---
title: "Sowmya Nagarad - Senior Manager - Performance Marketing in Bengaluru | Tal"
description: "Meet Sowmya Nagarad, Performance & Growth Marketing Leader | Paid Media • Demand Generation • Funnel Optimization | Fintech • B2B SaaS • EdTech • Real Estate | AI-Driven Marketing & Automation based in Bengaluru. AI stack includes claude and openai."
image: "https://tal.club/meet/sowmya-n/share-image"
---

# Sowmya Nagarad on Tal

## Headline

Performance & Growth Marketing Leader \| Paid Media • Demand Generation • Funnel Optimization \| Fintech • B2B SaaS • EdTech • Real Estate \| AI\-Driven Marketing & Automation

## About

Performance & Growth Marketing Leader with 11\+ years of experience driving acquisition, demand generation, and ROI across diverse industries including Fintech, B2B SaaS, EdTech and Real Estate\. I specialize in blending performance marketing precision with growth strategy to deliver scalable impact in both domestic and international markets\. Core strengths include: 1\. Paid Media: Deep expertise across Google Ads, Meta Ads, LinkedIn Ads, OTT, and programmatic platforms\. 2\. Growth & Demand Generation: Funnel optimization, account\-based marketing \(ABM\) and user acquisition 3\. Analytics & Attribution: Skilled in GA4, Tableau, Looker, and advanced attribution models to improve efficiency\. 4\. AI in Marketing: Early adopter of AI\-driven automation, anomaly detection, and predictive insights for faster decision\-making\. 5\. Leadership: Experienced in leading high\-performance teams and driving cross\-functional alignment with product, sales, and analytics\. Career Highlights: \- Led large\-scale brand and acquisition campaigns that built equity, strengthened pipelines, and accelerated customer growth\. \- Scaled performance marketing channels globally, optimizing funnels for new market entry and expansion\. \- Designed and deployed AI\-powered automation systems that streamlined reporting, insights, and campaign optimization\. \- Partnered with product and sales teams to launch innovative growth strategies in SaaS and EdTech\. \- Built and mentored marketing teams, driving digital transformation and sustainable lead generation across sectors\. Passionate about combining data\-driven marketing, growth strategy, and innovation to deliver measurable business impact\.

## Location

Bengaluru

## AI stack

claude

openai

## Work experience

Senior Manager \- Performance Marketing at Razorpay, May 2026 \- Present · 6 mos

Manager \- Performance Marketing at Razorpay, Apr 2024 \- May 2026 · 2 yrs 2 mos

Associate Manager \- Performance Marketing at Razorpay, Mar 2022 \- May 2024 · 2 yrs 3 mos, Bengaluru, Karnataka, India, \- Strategizing & Optimizing the entire paid search ecosystem for Razorpay Payments \-Owning the end to end Paid Marketing for Razorpay Capital BU

Senior Marketing Manager at Edureka, Jul 2021 \- Apr 2022 · 10 mos, Bengaluru, Karnataka, India, \- Led the Performance Marketing team for all three Business Units of Edureka \- Managed digital marketing efforts across multiple channels, including Google Search Ads, Display Ads, Facebook Ads, LinkedIn Ads, and Affiliate Networks

Digital Marketing Manager at Edureka, Apr 2020 \- Jun 2021 · 1 yr 3 mos, Bengaluru, Karnataka

Digital Marketing Manager at Novel Office India, Jul 2016 \- Mar 2020 · 3 yrs 9 mos, Bangalore, Heading the digital marketing department at Novel Office 1\. End to End responsibility to generate leads to meet the sales demand 2\. Strategize & Optimize Google Ads to increase the volume of leads and bring down the cost of acquisition 3\. Manage the whole measurement setup by doing end to end setup of Google Analytics & Google Tag Manager 4\. Hands on experience in Google Search Console to ensure the basic hygiene of the website 5\. Manage the on page & off page optimization of the website with the aid of tools; Light House, Google PSI, SEMrush etc\. 6\. Responsible to maintain website content & UX as per competitive coworking industry

Innovation Executive at Aditya Birla Fashion and Retail Ltd\., Jun 2014 \- Jul 2016 · 2 yrs 2 mos, Bangalore, The main responsibility of my role was to monitor and handhold continuous improvement projects in the organization, promote innovation culture and implement systematic innovation process\. In addition, I have also served the position of admin of the intranet portal of the organization

## Education

Bachelor of Technology \(BTech\), Textile Sciences and Engineering, Bapuji Institute of Engineering and Technology

Certified Digital Marketing Master \(CDMM\), Digital Marketing, Digital Vidya

[View the original profile](https://tal.club/meet/sowmya-n)

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