---
title: "Sowmya M. - Senior Director of Product Management in Bengaluru | Tal"
description: "Meet Sowmya M., Senior Director of Product Management | 0 - 1 | Payroll | Enterprise | Accounting | based in Bengaluru."
image: "https://tal.club/meet/sowmya-murthy/share-image"
---

# Sowmya M\. on Tal

## Headline

Senior Director of Product Management \| 0 \- 1 \| Payroll \| Enterprise \| Accounting \|

## About

I am a product leader with 16\+ years of experience in product management, strategy and engineering across India, US and UK serving both B2B and B2C customers\. I specialise in desktop / SaaS product management where I can balance hands\-on product and technology experience with strategic thinking\. I am a deft negotiator with a proven track record of influencing Senior and Executive leadership teams for spanning business solutions, cloud, emerging tech, AI\-capabilities via data\-driven decisioning\. I have built high\-performing & customer\-centric product teams with a strong foundation of "trust\-based vulnerability"\. In my 7 years at Intuit, I have led complex, large scale transformation initiatives across the QuickBooks Ecosystem, the biggest segment of Intuit and one of the world’s most popular financial management software brands\. I am grateful for the opportunity to serve and empower over 2M\+ SMB, Enterprises and Accountants in US and CA through innovative product solutions generating $2\.4B\+ revenue\. I have conducted several workshops and events to coach the PM\-XD community and Startups in design\-thinking & customer\-centric product management \(Nasscom, Govt of Karnataka and Kerala, Product Leadership forum to name a few\) An entrepreneur at heart, I was a customer and product champion \(leader\) at Planezy an early\-stage startup offering "event\-planning and booking" solutions to customers in South India\. I have extensive experience in technical product management and software development in Virtualization and Data center management for B2B / Large Enterprises \(Products: IBM System Z, IBM System P, Citrix XenServer for enterprises like NVidia, NetApp, Banking firms\)

## Location

Bengaluru

## Work experience

Senior Director of Product Management at Multiplier, Apr 2026 \- Present · 7 mos

Director of Product Management at Multiplier, Sep 2025 \- Apr 2026 · 8 mos, Bengaluru, Karnataka, India

Group Product Manager \(QuickBooks \- Small & Medium Business Software Solutions\) at Intuit, Feb 2023 \- Aug 2025 · 2 yrs 7 mos, Bengaluru, Karnataka, India, Head of Product for QuickBooks Desktop Payroll offering in US and CA\($1\.2B\+\), Identity \(Authentication and Authorisation\) and Discovery Platform for QuickBooks Desktop and Growth of QuickBooks Online for SMB and MM via migration of an On\-prem software to the cloud \($1\.2B\+\)\. I have expertise in US and CA Payroll \(incl HCM offerings\), platform modernisation and building / scaling trust\-based teams\. I influence the Senior and Executive Leadership team at Intuit about the 3 year vision and strategy of the product, seeking alignment and galvanising my team and stakeholders to deliver on the vision\. I define the product priorities and am responsible for customer acquisition, retention and customer sentiment about the product\. I have scaled and serve a team of 7 rockstar product managers who build delightful products and AI\-first experiences through customer obsession, data\-driven decision making and entrepreneurial spirit\. My team is celebrated for consistently exceeding the KPIs committed\. Key Launches: \- AI\-first migration experiences \(show me \- tell me how to do it \- done for you\) built for migration of On\-prem QuickBooks Desktop customers to the cloud \- Money Movement Account migration \(Payroll Direct Deposit & Intuit Payments\) from QuickBooks Desktop to Online with e2e ownership of account cloning, risk assessment and bring the account up\-to\-date without employer intervention\. \- QuickBooks Desktop Payroll billing system modernisation to offer a "single\-billing method" in US \- QuickBooks Desktop Identity platform and APIs modernisation for 100% of licenses in US \- US and CA Payroll compliance updates to keep the product up\-to\-date I co\-lead Intuit India Leadership development community \(iLead\) focusing on building Advanced Leadership Capabilities in 170\+ people leaders across all functions in Intuit India\.

Group Product Manager \(QuickBooks Payroll \- Desktop & Online\) at Intuit, Jul 2022 \- Feb 2023 · 8 mos, Bengaluru, Karnataka, India, I was responsible for product management of QuickBooks Payroll portfolio for Desktop \(end\-to\-end\) and acquisition of Online Payroll via migration of On\-prem Payroll product to the cloud offering generating $1\.4bn\+ in revenue serving small businesses in the US and CA\. I served a team of 4 product managers who delivered Payroll compliance in US & CA \(1M employers & 15M employees\), scaled the first beyond Payroll capability \- 401\(K\) via Guideline with QuickBooks Desktop Payroll in US and scaled the Income & Employment verification via Equifax for over 7M employees in US \($32M\+ incremental revenue\) I also co\-led the PM Community & Innovation Catalyst Community in India focusing on external inspiration and enhancing domain knowledge across the Intuit product portfolio\.

Senior Product Manager \(QuickBooks Payroll \- US and CA\) at Intuit, Aug 2020 \- Jul 2022 · 2 yrs, Bengaluru, Karnataka, India, I was the lead product manager for QuickBooks Desktop Payroll offering in US, UK and CA, driving vision and strategy\. Responsible for delivering all customer acquisition, First Time Use, Compliance initiatives for the product in US \(Individual contributor\) As an IC, I spearheaded and launched the very first Income & Employment verification of Employees in US via Equifax \(leading I&V provider in US\) offering for QuickBooks Payroll \(Desktop and Online\)\. At launch we served \~5M employees with $10M in incremental revenue\. I spearheaded and launched the very first 401\(K\) offering integration via Guideline in US to support mid\-market employers\. At launch it was a $1M\+ revenue\. I grew into a people manager for a team of 4 awesome PMs leading the end\-end Desktop Payroll offering in US, UK and CA\. My team served the day\-to\-day payroll needs, time management, money movement \(payouts, risk management, fraud management\) and employee benefits management via QuickBooks Workforce\. PM\-Design community champion \- Responsible for building PM and design craft as well as internal and external branding of the community Coach teams on design thinking and facilitate Intuit's flagship “Delight 4 Delight" workshops in internal and external forums

Vice President of Product Management at PLANezy, May 2016 \- Sep 2017 · 1 yr 5 mos, Bangalore, I was the product champion in residence responsible for conceptualising and developing the website and mobile app for Planezy \(An early stage startup offering "event planning and booking" solutions to customers in South India\)\. I spearheaded the growth and retention efforts for the product\. Grew the adoption of the product from 0 to 10K \(service providers and customers\) with a MAU of 5K\. I learnt how to segment the target audience, understand customer needs deeply and solve for the niche problem for durable competitive advantage\.

Partner Engineering / Product Owner at Citrix, Jun 2014 \- May 2016 · 2 yrs, Bengaluru Area, India, I started as a technical product manager for XenServer working with administrators, engineering leaders and architects at enterprise hardware firms like NVidia, NetApp, IBM to define the needs of XenServer Hypervisor for their GPU / Servers / Storage\. Partnered with the customer success team to uncover a major problem in duplicate bugs being reported by customers which were "Out Of SLA" due to lack of a process to manage bugs\. Issues with bug description, log availability were rampant leading to several calls with customers leading to extreme dissatisfaction\. Spearheaded the effort to deliver Xenserver Insights and Diagnostics tool which continuously diagnoses customer systems for issues and proactively creates bugs \+ uploads the logs to Citrix product engineering systems\. Efforts reduced the reporting of bugs by customers by 15% in the first month of launch, 25% reduction in bugs resolution turnaround\.

System Software Engineer at IBM India Software Labs, Jun 2011 \- May 2013 · 2 yrs, Bengaluru, Karnataka, India, \- Managed 3 releases of a product in the project from planning process to implementation and execution\. \- Attracted new projects into the team like globalization and accessibility testing on the basis of responsibilities taken, quality work and accomplished achievements\. \- Recognized as the top contributor in the years 2010\-2011, 2011\-2012 \- Constantly drove projects towards innovation by proposing and implementing innovative solutions to critical issues and also in new development plans that together improved product acceptance by customers\. Papers / Mentoring \- Authored a paper titled “Common Repository for Universal IT Registry” in International System Software Conference 2010 at IBM \- Authored a paper "Agile in accessibility and globalization testing" for Quality Software Engineering Symposium 2010 \- Mentored students on IBM Technologies via University Relationship \(UR\) \[2011 – 2012\] \- Mentored students from Katalyst \(NGO\) on soft skills as a part of Shakti initiative at IBM \[2011 – 2012\]

Associate Software Engineer at IBM India Software Labs, Aug 2008 \- Jun 2011 · 2 yrs 11 mos, Bangalore, \- Led a multicultural and a diverse team responsible for successful delivery of System Management Tool\. Responsibilities included planning, code testing, analyzing and resolving issues, tracking and reporting on a timely basis\. \- Initiated and implemented an automation framework to reduce efforts of manual processes \- Initiated and implemented agile methodologies to the project like SCRUM, TDD \- Proactively involved in training and mentoring of team members and bringing them into mainstream project much earlier than planned time\.

## Education

PGPM, Strategy & Marketing, Great Lakes Institute of Management

Certificate Course, Korean Language and Literature, Kyung Hee University

[View the original profile](https://tal.club/meet/sowmya-murthy)

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