Headline

Growth & Performance @ EKLOO || Strategy & Ideation

About

I build marketing strategies that actually work — not just sound smart in decks or meetings. My work sits at the intersection of growth, storytelling, search, and AI-driven discovery. I care about one thing: can this idea be tested, tracked, and turned into a repeatable growth loop? Lately, a big part of my focus has been on how brands get discovered beyond traditional Google search — inside AI tools, recommendation systems, and modern content feeds. That’s where GEO (Generative Engine Optimization) and AI search visibility come in. In simple terms: • I help narratives meet numbers • I help content get understood by humans and machines • I help brands stay visible as search and discovery evolve I’ve worked across content, growth, and strategy roles — collaborating with teams behind brands like Adani, Airtel, HDFC, Thomas Cook, and more — which taught me how marketing actually works when budgets, timelines, and accountability are real. Outside work, I’m a big meme enthusiast and always up for an adventure — because good marketing (and good life decisions) both need curiosity and timing. If you like practical thinking, clear POVs, and marketing that adapts instead of panics — you’ll probably enjoy what I share here.

Location

Bengaluru

AI stack

anthropic apis

claude

gemini

lovable

metaai

notebooklm

Work experience

Growth Marketing Manager at EKLOO, Jun 2024 - Present · 2 yrs 5 mos, India, Working on growth strategy, performance thinking, and scalable marketing systems. My role involves aligning narrative with numbers — testing ideas, tracking outcomes, and turning what works into repeatable growth loops across content, distribution, and brand touchpoints.

Foreign Exchange Trader at Self-Employed, Nov 2020 - Present · 6 yrs, Remote, Independent trading with a strong focus on discipline, probability, and risk management. This experience sharpened my decision-making, pattern recognition, and data-driven mindset — skills that translate directly into performance marketing and growth strategy.

Content Manager at Growinmedia, Nov 2018 - Present · 8 yrs, India, Led and managed content strategy across industries, working with brands such as Adani, Airtel, HDFC, Thomas Cook, Filmora, and others. Responsibilities included content planning, quality control, strategy alignment, and making sure content served real business and growth objectives — not just word counts.

Education

Bachelor of Commerce - BCom, Accounting, University of Calcutta

Bachelor of Commerce - BCom, Economics, Maria's Day School