---
title: "Sourav Roy - Performance Marketing Manager in Bengaluru | Tal"
description: "Meet Sourav Roy, Performance Marketing & Growth Leader | 8+ Years in Digital Marketing | Paid Acquisition, Growth Strategy, Full-Funnel Marketing & Revenue Growth | Google Ads & Meta Ads based in Bengaluru. AI stack includes claude, meta, and openai."
image: "https://tal.club/meet/sourav-roy-1/share-image"
---

# Sourav Roy on Tal

## Headline

Performance Marketing & Growth Leader \| 8\+ Years in Digital Marketing \| Paid Acquisition, Growth Strategy, Full\-Funnel Marketing & Revenue Growth \| Google Ads & Meta Ads

## About

Growth Leader with 8\+ years of experience engineering full\-funnel acquisition engines across health\-tech, ed\-tech, B2B, and consumer ecosystems\. I specialize in turning marketing spend into high\-margin revenue by connecting brand positioning with unit\-economic discipline \(CAC, LTV, ROAS, and payback periods\)\. ​Proven Impact: At Medfin, I scaled performance channels to generate ₹6 Cr in revenue with a 3\.5x ROAS in just 2 quarters—simultaneously optimizing customer acquisition cost \(CAC\), budget allocation, and funnel conversion rates\. ​The AI\-First Advantage: As an AI\-augmented marketer, I build scalable workflows using ChatGPT, Claude, Manus, and Copilot\. This enables me to accelerate market research, execute rapid creative testing, streamline campaign analytics, and build automated lead\-nurturing engines at speed\. ​Core Competencies: ​Growth & Acquisition: Performance Marketing \(Meta, Google Ads\), SEM/SEO, Programmatic, Influencer Strategy ​Funnel & Revenue Optimization: Conversion Rate Optimization \(CRO\), Lead Generation, Pipeline Velocity, Marketing Automation ​Strategy & Leadership: Brand Positioning, Budget Allocation, LTV:CAC Optimization, Data\-Led Decision Making ​📩 Always open to connecting with founders, marketing leaders, and growth teams on modern acquisition frameworks and high\-ROI strategies\.

## Location

Bengaluru

## AI stack

claude

meta

openai

## Work experience

Performance Marketing Manager at Medfin, Sep 2024 \- Oct 2026 · 2 yrs 2 mos, •​ Plan and execute high\-performance lead\-generation campaigns on Meta Ads and Google Ads, consistently achieving 3\.5x ROAS\. •​ Generated ₹6 Crore in revenue over the last 2 quarters through optimised paid media strategy and funnel management\. •​ Leverage AI tools \(Claude, ChatGPT, Manus, Copilot\) to accelerate ad copy creation, audience targeting, campaign analysis, and performance reporting\. •​ Design and implement branding, positioning, and pricing strategies to strengthen market presence\. •​ Monitor and optimise campaign budgets to maximise ROI and minimise wasteful spend\. •​ Drive acquisition cost optimisation through A/B testing, audience segmentation, and bid strategy refinement\. •​ Optimise landing pages and marketing collaterals to improve conversion rates and lead quality\. ▸ Key Achievement: ₹6 Cr Revenue \| 3\.5x ROAS in 2 Quarters

Digital Marketing Manager at eka\.care, Jan 2023 \- Sep 2024 · 1 yr 9 mos, Bengaluru, Karnataka, India, • Led end\-to\-end execution of ATL and BTL campaigns to drive awareness and user acquisition\. •​ Managed performance marketing campaigns focused on lead generation and user acquisition across Meta and Google\. •​ Designed and deployed brand positioning and pricing strategies aligned with company growth objectives\. •​ Onboarded and managed influencer and affiliate partnerships to amplify brand reach and awareness\. •​ Enabled strategic alliances and co\-marketing initiatives to drive brand visibility across target segments\.

Assistant Brand Manager Marketing at upGrad Jeet, Jul 2021 \- Jan 2023 · 1 yr 7 mos, On\-site, •​ Drove B2B and B2C lead generation through performance campaigns on Meta Ads and Google Ads\. •​ Managed day\-to\-day audience engagement across all social media platforms\. •​ Designed and executed end\-to\-end influencer marketing campaigns including agency shortlisting, negotiation, and launch\. •​ Strategised and managed paid brand campaigns to enhance visibility and drive qualified traffic\. •​ Handled vendor management for paid media campaigns, ensuring delivery within budget and SLAs\.

Associate Marketing Manager at Unacademy, Feb 2019 \- Jul 2021 · 2 yrs 6 mos, •​ Produced and managed YouTube\-specific video content to drive platform growth and engagement\. •​ Executed B2C lead generation campaigns across digital channels\. •​ Managed day\-to\-day social media engagement across Facebook, Instagram, and Twitter\. •​ Crafted and executed influencer marketing campaigns, covering agency shortlisting, negotiation, and launch\. •​ Oversaw social media calendar management and delivered regular analytics reports to stakeholders\. ▸ Designed the process for 200\+ daily live classes \| 20x growth in lifetime views in 8 months \| 13% MoM subscriber growth

Marketing Executive at Qua Nutrition, Jan 2018 \- Feb 2019 · 1 yr 2 mos, On\-site, •​ Planned and executed all sales and marketing campaigns, managing the full marketing calendar\. •​ Generated B2B and B2C leads via ATL and BTL campaigns, contributing directly to revenue growth\. •​ Managed marketplace operations for products and services; handled vendor relationships\. ▸ 18% revenue growth in under 1 year \| Email campaign with 13% open rate \| Webinars across corporates & sports academies

## Education

Master of Business Administration \- MBA, Marketing, Indian Institute of Social Welfare and Business Management

Bachelor of Commerce, University of Calcutta

[View the original profile](https://tal.club/meet/sourav-roy-1)

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