Headline

Performance Marketing & Growth Leader | 8+ Years in Digital Marketing | Paid Acquisition, Growth Strategy, Full-Funnel Marketing & Revenue Growth | Google Ads & Meta Ads

About

Growth Leader with 8+ years of experience engineering full-funnel acquisition engines across health-tech, ed-tech, B2B, and consumer ecosystems. I specialize in turning marketing spend into high-margin revenue by connecting brand positioning with unit-economic discipline (CAC, LTV, ROAS, and payback periods). ​Proven Impact: At Medfin, I scaled performance channels to generate ₹6 Cr in revenue with a 3.5x ROAS in just 2 quarters—simultaneously optimizing customer acquisition cost (CAC), budget allocation, and funnel conversion rates. ​The AI-First Advantage: As an AI-augmented marketer, I build scalable workflows using ChatGPT, Claude, Manus, and Copilot. This enables me to accelerate market research, execute rapid creative testing, streamline campaign analytics, and build automated lead-nurturing engines at speed. ​Core Competencies: ​Growth & Acquisition: Performance Marketing (Meta, Google Ads), SEM/SEO, Programmatic, Influencer Strategy ​Funnel & Revenue Optimization: Conversion Rate Optimization (CRO), Lead Generation, Pipeline Velocity, Marketing Automation ​Strategy & Leadership: Brand Positioning, Budget Allocation, LTV:CAC Optimization, Data-Led Decision Making ​📩 Always open to connecting with founders, marketing leaders, and growth teams on modern acquisition frameworks and high-ROI strategies.

Location

Bengaluru

AI stack

claude

meta

openai

Work experience

Performance Marketing Manager at Medfin, Sep 2024 - Oct 2026 · 2 yrs 2 mos, •​ Plan and execute high-performance lead-generation campaigns on Meta Ads and Google Ads, consistently achieving 3.5x ROAS. •​ Generated ₹6 Crore in revenue over the last 2 quarters through optimised paid media strategy and funnel management. •​ Leverage AI tools (Claude, ChatGPT, Manus, Copilot) to accelerate ad copy creation, audience targeting, campaign analysis, and performance reporting. •​ Design and implement branding, positioning, and pricing strategies to strengthen market presence. •​ Monitor and optimise campaign budgets to maximise ROI and minimise wasteful spend. •​ Drive acquisition cost optimisation through A/B testing, audience segmentation, and bid strategy refinement. •​ Optimise landing pages and marketing collaterals to improve conversion rates and lead quality. ▸ Key Achievement: ₹6 Cr Revenue | 3.5x ROAS in 2 Quarters

Digital Marketing Manager at eka.care, Jan 2023 - Sep 2024 · 1 yr 9 mos, Bengaluru, Karnataka, India, • Led end-to-end execution of ATL and BTL campaigns to drive awareness and user acquisition. •​ Managed performance marketing campaigns focused on lead generation and user acquisition across Meta and Google. •​ Designed and deployed brand positioning and pricing strategies aligned with company growth objectives. •​ Onboarded and managed influencer and affiliate partnerships to amplify brand reach and awareness. •​ Enabled strategic alliances and co-marketing initiatives to drive brand visibility across target segments.

Assistant Brand Manager Marketing at upGrad Jeet, Jul 2021 - Jan 2023 · 1 yr 7 mos, On-site, •​ Drove B2B and B2C lead generation through performance campaigns on Meta Ads and Google Ads. •​ Managed day-to-day audience engagement across all social media platforms. •​ Designed and executed end-to-end influencer marketing campaigns including agency shortlisting, negotiation, and launch. •​ Strategised and managed paid brand campaigns to enhance visibility and drive qualified traffic. •​ Handled vendor management for paid media campaigns, ensuring delivery within budget and SLAs.

Associate Marketing Manager at Unacademy, Feb 2019 - Jul 2021 · 2 yrs 6 mos, •​ Produced and managed YouTube-specific video content to drive platform growth and engagement. •​ Executed B2C lead generation campaigns across digital channels. •​ Managed day-to-day social media engagement across Facebook, Instagram, and Twitter. •​ Crafted and executed influencer marketing campaigns, covering agency shortlisting, negotiation, and launch. •​ Oversaw social media calendar management and delivered regular analytics reports to stakeholders. ▸ Designed the process for 200+ daily live classes | 20x growth in lifetime views in 8 months | 13% MoM subscriber growth

Marketing Executive at Qua Nutrition, Jan 2018 - Feb 2019 · 1 yr 2 mos, On-site, •​ Planned and executed all sales and marketing campaigns, managing the full marketing calendar. •​ Generated B2B and B2C leads via ATL and BTL campaigns, contributing directly to revenue growth. •​ Managed marketplace operations for products and services; handled vendor relationships. ▸ 18% revenue growth in under 1 year | Email campaign with 13% open rate | Webinars across corporates & sports academies

Education

Master of Business Administration - MBA, Marketing, Indian Institute of Social Welfare and Business Management

Bachelor of Commerce, University of Calcutta