Headline

Product Design Manager @Virima | Ex Principal Product Designer @HighPeakSoftware | Design Mentor & UX Consultant | Currently building next-gen trusted runtime truth platform for Agentic IT

About

I am a self-taught, multi-disciplinary product designer with over 10+ years of experience designing & building applications, currently based in Bengaluru, India. My career has been defined by a passion for transforming complex problems into simple, beautiful, and intuitive design solutions. I have developed a deep appreciation for design through a diverse range of roles, including freelance projects and positions with startups, which have refined my skills in detail orientation, project management, and effective collaboration with clients and team members. Throughout my career, I have worked across a wide spectrum of industries, including Fintech, AI, Legal Tech, IoT, and Agritech. This breadth of experience has equipped me with a unique perspective and versatility in addressing various design challenges. My expertise encompasses user experience (UX) design, including research, user interviews, persona development, heuristic evaluations, information architecture, user journey mapping, and prototyping. I am also proficient in visual design tasks such as mood boarding, style guide creation, and layout design. In my current role at Virima, I am focused on building and leading the design team, tackling complex problems, and designing innovative products. My responsibilities include not only overseeing the design process but also ensuring seamless coordination between development teams and clients to meet all project requirements and deliver high-quality outcomes. My journey as a designer has been driven by a commitment to excellence and a continual pursuit of design excellence, and I remain dedicated to pushing the boundaries of what is possible in the field of product design.

Location

Bengaluru

AI stack

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Work experience

Product Design Manager at Virima, Mar 2025 - Present · 1 yr 8 mos, Bengaluru, Karnataka, India, As a Product Design Manager, my role goes beyond design—it's about creating impactful user experiences, aligning design with business goals, and fostering a strong design culture. I lead and mentor a team, collaborate with product and engineering, and ensure our work is user-centered and scalable. From user research and design systems to optimizing workflows and measuring impact, I focus on bridging design, technology, and business to build products that truly matter.

Principal Product Designer at High Peak Software, Mar 2025 - Aug 2025 · 6 mos, Bengaluru, Karnataka, India, As a Principal Product Designer, my focus extends beyond just crafting interfaces—I drive design strategy, mentor teams, and shape the overall product vision. I collaborate closely with product, engineering, and leadership to align design with business goals while ensuring a seamless user experience. From leading complex design initiatives and refining design systems to advocating for user research and accessibility, I work to create scalable, high-impact solutions. Balancing innovation with practicality, I bridge the gap between strategy and execution, ensuring that design plays a pivotal role in product success.

Senior UX Consultant at Regilient (formerly Acquis Compliance), Jan 2024 - Aug 2024 · 8 mos, Bengaluru, During weekends alongside my role at HPS, I worked as a freelance UX consultant for Acquis Compliance, a compliance and sustainability solutions provider. I built and maintained their design system, defined UX guidelines, and set up structured design workflows. My work spanned usability testing, feature brainstorming, and ensuring consistent design standards across the platform.

Sr. Product Designer at EA Foods, Nov 2023 - Mar 2025 · 1 yr 5 mos, Dar es Salaam, Tanzania, During my time at HPS, I was embedded with cross-functional teams across India and Tanzania for 8 months of on-ground field research in Tanzania. The work involved designing agri-tech systems for EA Foods — covering direct farm-to-B2B aggregation workflows and end-to-end operational infrastructure for their East Africa supply chain. Spending 8 months on the ground in Tanzania made a direct difference in the quality of the systems designed. Infrastructure assumptions that seem reasonable from Bengaluru — stable connectivity, smartphone fluency, consistent power — do not hold in the field. Swahili-first users, mixed literacy levels, and oral communication norms require direct observation to design around, not inference. Trust-based B2B transaction dynamics, market day logistics, and the actual pace of farm-to-store aggregation are only visible when you are physically present. Edge cases that no stakeholder brief would surface — weather disruptions, informal negotiation patterns, last-mile transport constraints — became core design inputs. Field interviews and co-design sessions with farmers, aggregators, and store owners produced a level of contextual accuracy that remote research from India simply cannot replicate. The result was a system built for how East Africa actually operates, not how it looks on a requirements document.

Sr. Designer(Product & Research) at High Peak Software, May 2019 - Mar 2025 · 5 yrs 11 mos, Bengaluru Area, India, I have been engaged in solving complex problems and designing products across various industries, including Fintech, AI, Legal Tech, IoT, and Agritech. My UX responsibilities encompass conducting research, performing user interviews, developing user personas, and creating heuristic evaluations, information architecture, and user journey maps. I also handle brainstorming and prioritizing feature lists, wireframing (both sketches and high-fidelity designs), prototyping, user acceptance testing, and extensive documentation and case studies. On certain projects, I also contribute to interaction design. In terms of visual design, I focus on mood boarding, creating style guides and design systems, and developing comprehensive layout designs. Additionally, I produce detailed presentations. I collaborate closely with development teams and clients to ensure that all requirements are met and that the final deliverables are of the highest quality.

UI/UX Designer at Interaction One, Mar 2017 - May 2019 · 2 yrs 3 mos, Bengaluru Area, India, Something did not add up. Switching between design and development had created a quiet but growing rift in how I approached both. I loved writing thousands of lines of code, but there was always an equal and competing pull toward crafting things with precision and creative intent. For a while, it worked. Then it got exhausting. In 2017, I made a deliberate choice. I quit my well-paying job at a startup and committed fully to design — pure user research, considered thinking, and creative problem-solving. That decision led me to Interaction, where they saw potential in a designer who had come up through a technical background and gave me the opportunity to prove it. I never looked back. From there, the work spoke for itself. I went on to contribute to design projects for brands like Godrej, Grohe, and LG — each one deepening both my craft and my conviction that the switch was the right call.

Education

Master of Computer Applications (M.C.A.), Computer Software Engineering, CMR Institute Of Technology

Bachelor of Computer Application (BCA), Computer Science, Garden City University