---
title: "Sourav Kumar - Head of Marketing in Greater Bengaluru Area | Tal"
description: "Meet Sourav Kumar, Head, Marketing & Tech | Most brands buy growth. Some of them even keep it. | The Conversion Loop based in Greater Bengaluru Area. AI stack includes claude, gemini, and grok. Explore public work links including sourav-k.framer.website."
image: "https://tal.club/meet/sourav-kumar-18/share-image"
---

# Sourav Kumar on Tal

## Headline

Head, Marketing & Tech \| Most brands buy growth\. Some of them even keep it\. \| The Conversion Loop

## About

Most growth teams have the same problem: they optimise the channel, not the decision\. I've spent 8 years in performance marketing and SEO figuring out where that goes wrong\. PGCP in Branding & Advertising, IIM Indore\. In that time, across edtech, SaaS, healthcare, and services, I've watched brands double their ad spend and grow slower\. Reduced CPL by 39% at an edtech startup without touching the budget\. The client assumed it was seasonal\. It wasn't\. The metric I track isn't traffic or spend\. It's whether the growth holds when the budget pauses\. I write about what I find, performance marketing, SEO, and conversion, every two weeks in The Conversion Loop\. Subscribe on LinkedIn https://www\.linkedin\.com/build\-relation/newsletter\-follow?entityUrn=7371982034736644097

## Location

Greater Bengaluru Area

## AI stack

claude

gemini

grok

lovable

notebooklm

Napkin AI

## Work experience

Head of Marketing at Tier2 Digital, Sep 2026 \- Present · 2 mos, Bengaluru, Karnataka, India · Hybrid, The title says Marketing now\. Job still says, 'Why isn't the pixel firing\.

Head, Performance Marketing, SEO & MarTech at Tier2 Digital, Jun 2026 \- Present · 5 mos, Bengaluru, Karnataka, India · Hybrid, Same job, fancier title\. Still fixing what's broken before scaling what works\.

Member at GrowthHackers, Dec 2025 \- Present · 11 mos

Member at Madras Marketers, Oct 2025 \- Present · 1 yr 1 mo

Member at 10Xer Club, Jan 2025 \- Present · 1 yr 10 mos

Head, Performance Marketing & SEO at Tier2 Digital, Jun 2025 \- May 2026 · 1 yr, Bengaluru, Karnataka, India · Hybrid, Building growth infrastructure for scaling businesses, paid performance, SEO, and conversion systems that compound rather than just spend\. Focus on decisions that move revenue, not dashboards that move goalposts\.

Performance Marketing & SEO Consultant \(Independent\) at Freelance, Feb 2025 \- May 2025 · 4 mos, Bengaluru, Karnataka, India, Took a few consulting gigs between roles\. Fixed what was broken, built what didn't exist\.

## Education

PGCP, Branding & Advertising, Indian Institute of Management, Indore

Advanced Certificate in Digital Marketing and Communications, Marketing, MICA \| The School of Ideas

## Public links

- sourav\-k\.framer\.website: https://sourav\-k\.framer\.website/

[View the original profile](https://tal.club/meet/sourav-kumar-18)

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