Sourav Kumar profile photo 1 on Tal

Sourav Kumar

Head, Marketing & Tech | Most brands buy growth. Some of them even keep it. | The Conversion Loop

Greater Bengaluru Area

1+ year of work experience

Tier2 Digital
Sep 20262 mosPresent

Bengaluru, Karnataka, India · Hybrid

The title says Marketing now. Job still says, 'Why isn't the pixel firing.
Tier2 Digital
Jun 20265 mosPresent

Bengaluru, Karnataka, India · Hybrid

Same job, fancier title. Still fixing what's broken before scaling what works.
GrowthHackers
Dec 202511 mosPresent

Madras Marketers
Oct 20251 yr 1 moPresent

10Xer Club
Jan 20251 yr 10 mosPresent

Tier2 Digital
Jun 20251 yrMay 2026

Bengaluru, Karnataka, India · Hybrid

Building growth infrastructure for scaling businesses, paid performance, SEO, and conversion systems that compound rather than just spend. Focus on decisions that move revenue, not dashboards that move goalposts.
Freelance
Feb 20254 mosMay 2025

Bengaluru, Karnataka, India

Took a few consulting gigs between roles. Fixed what was broken, built what didn't exist.

Sourav’s AI Stack

claude
claude
gemini
gemini
grok
grok
lovable
lovable
notebooklm
notebooklm
Napkin AI
Napkin AI

Education

Indian Institute of Management, Indore

PGCP, Branding & Advertising

Indian Institute of Management, Indore

20251 yr2026
MICA | The School of Ideas

Advanced Certificate in Digital Marketing and Communications, Marketing

MICA | The School of Ideas

20221 yr2023

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Headline

Head, Marketing & Tech | Most brands buy growth. Some of them even keep it. | The Conversion Loop

About

Most growth teams have the same problem: they optimise the channel, not the decision. I've spent 8 years in performance marketing and SEO figuring out where that goes wrong. PGCP in Branding & Advertising, IIM Indore. In that time, across edtech, SaaS, healthcare, and services, I've watched brands double their ad spend and grow slower. Reduced CPL by 39% at an edtech startup without touching the budget. The client assumed it was seasonal. It wasn't. The metric I track isn't traffic or spend. It's whether the growth holds when the budget pauses. I write about what I find, performance marketing, SEO, and conversion, every two weeks in The Conversion Loop. Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7371982034736644097

Location

Greater Bengaluru Area

AI stack

claude

gemini

grok

lovable

notebooklm

Napkin AI

Work experience

Head of Marketing at Tier2 Digital, Sep 2026 - Present · 2 mos, Bengaluru, Karnataka, India · Hybrid, The title says Marketing now. Job still says, 'Why isn't the pixel firing.

Head, Performance Marketing, SEO & MarTech at Tier2 Digital, Jun 2026 - Present · 5 mos, Bengaluru, Karnataka, India · Hybrid, Same job, fancier title. Still fixing what's broken before scaling what works.

Member at GrowthHackers, Dec 2025 - Present · 11 mos

Member at Madras Marketers, Oct 2025 - Present · 1 yr 1 mo

Member at 10Xer Club, Jan 2025 - Present · 1 yr 10 mos

Head, Performance Marketing & SEO at Tier2 Digital, Jun 2025 - May 2026 · 1 yr, Bengaluru, Karnataka, India · Hybrid, Building growth infrastructure for scaling businesses, paid performance, SEO, and conversion systems that compound rather than just spend. Focus on decisions that move revenue, not dashboards that move goalposts.

Performance Marketing & SEO Consultant (Independent) at Freelance, Feb 2025 - May 2025 · 4 mos, Bengaluru, Karnataka, India, Took a few consulting gigs between roles. Fixed what was broken, built what didn't exist.

Education

PGCP, Branding & Advertising, Indian Institute of Management, Indore

Advanced Certificate in Digital Marketing and Communications, Marketing, MICA | The School of Ideas

Public links

sourav-k.framer.website: https://sourav-k.framer.website/

Sourav Kumar - Head of Marketing in Greater Bengaluru Area | Tal