Headline

Growth Manager | Performance Marketing | User Acquisition | Meta & Google Ads | CAC, CPI, ARPPU Optimization

About

Growth & Performance Marketing professional with 3.5+ years of experience in scaling user acquisition, optimizing funnels, and driving revenue growth. Currently working at STAN, where I’ve contributed to scaling the platform to 35M+ users and led multiple high-impact growth initiatives across paid, influencer, and retention channels. I specialize in: • Performance Marketing (Meta Ads, Google Ads) • User Acquisition & Funnel Optimization • Influencer & Affiliate Marketing • Monetization (ARPPU, Conversion Rate Optimization) • Data Analysis (SQL, Looker Studio, AppsFlyer) Key Achievements: • Scaled 35M+ users with ~30% MoM growth • Reduced CAC by up to 73% and CPI by 50% • Acquired 8.5M+ users via paid channels • Drove 11x growth in paying users • Increased ARPPU by 677% via monetization experiments • Improved payer conversion from 8% to 40% I enjoy building scalable growth systems, experimenting with new acquisition channels, and solving complex funnel problems. Open to opportunities in Growth, Performance Marketing, and User Acquisition roles.

Location

Bengaluru

AI stack

claude

gemini

ChatGPT

ChatGPT Images

Work experience

Associate Growth Manager at Pocket FM, Jun 2026 - Present · 4 mos, Bengaluru, Pocket FM - Associate Growth Manager Jun 2026 - Present | Bengaluru Owning performance marketing channel management for the US market, with a focus on closing performance gaps, lifting ARPU, and maximizing ROI on a large monthly ad budget. Key Achievements: 1. Own end-to-end performance channel management for the US market, analyzing channel-level performance to identify gaps and inefficiencies 2. Manage performance marketing campaigns, ensuring optimal spend allocation across channels to maximize returns. 3. Develop and execute strategies to improve channel ARPU and overall marketing ROI 4. Evaluate and launch new performance marketing channels to diversify acquisition sources

Associate Growth Manager at STAN, Sep 2022 - May 2026 · 3 yrs 9 mos, Bengaluru, STAN - Associate Growth Manager Sep 2022 - May 2026 | Bengaluru Driving end-to-end growth across paid, influencer, and retention channels with a focus on scalable and cost-efficient acquisition and monetization. Key Achievements: 1. Scaled user base to 35M+, achieving ~30% MoM MAU growth 2. Acquired 8.5M+ users via Meta & Google Ads, reducing CPR by 78% 3. Reduced CPI by 50% via influencer & affiliate optimization 4. Cut CAC by 73% through funnel and budget optimization 5. Drove 11x growth in paying users 6. Scaled referral program 10x JIGRI App (Owned Growth): 1. Led end-to-end marketing strategy 2. Scaled campaigns to profitability 3. Increased payer conversion 8% → 40% 4. Reduced CAC by 55% Monetization: 1. Increased ARPPU by 677% for Web Store Tools: Meta Ads, Google Ads, SQL, Looker Studio, AppsFlyer, CleverTap

Guest Relations Executive at Neotia Getwel Multispecialty Hospital, Apr 2021 - Aug 2022 · 1 yr 5 mos, Siliguri, Junior Executive - Guest Relations Neotia Getwel Healthcare | Siliguri, India April 2021 – August 2022 1. Managed patient registration, billing, and appointment scheduling to ensure smooth and efficient healthcare services. 2. Provided prompt and professional resolution to patient and customer complaints, maintaining high satisfaction levels. 3. Maintained a calm and professional approach while handling challenging customer interactions. 4. Engaged with patients and customers through online forums and interactive platforms to address queries and enhance the service experience. 5. Prepared proposal presentations using brochures, data, and slides to support internal communication and customer engagement. 6. Developed strong communication, customer service, and operations management skills in a high-pressure healthcare setting.

Education

Bachelor of Business Administration - BBA, Hospital and Health Care Facilities Administration/Management, Inspiria Knowledge Campus