Headline

Associate Manager - UX Research | Accenture | Enterprise SaaS & AI-Enabled Products | Driving Evidence-Led Product Decisions at Scale

About

Associate Manager – UX Research with 10+ years of experience driving user-centered product decisions across enterprise SaaS, HR tech, analytics, and AI-enabled platforms. I specialize in translating complex user behavior into clear, actionable insights that improve adoption, reduce friction, and shape product strategy at scale. My work sits at the intersection of anthropology, mixed-methods research, and modern product development, helping teams design systems that are intuitive, inclusive, and measurable in impact. Over the years, I've led 100+ user interviews, 50+ usability tests, and 75+ focus groups, partnering closely with product, design, engineering, and leadership teams to influence roadmap decisions for globally deployed tools. I bring deep experience across generative and evaluative research, stakeholder storytelling, and research operations. I also leverage AI-assisted research workflows to accelerate synthesis, identify patterns across large qualitative datasets, and support faster, evidence-based decision-making. Currently focused on enterprise UX research, AI-enabled products, and complex digital ecosystems, I'm most effective in roles where research directly informs strategy, prioritization, and long-term product vision.

Location

Greater Kolkata Area

AI stack

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Work experience

Associate Manager at Accenture in India, Aug 2023 - Present · 3 yrs 2 mos, Kolkata, West Bengal, India, Led 100+ user interviews, 50+ usability tests, and 75+ focus groups across Learning, Analytics, and Employee Experience platforms, translating insights into prioritized design and roadmap decisions. Drove UX research initiatives that reduced navigation path from 14 clicks to 5, driving a 20% increase in feature adoption and measurably reducing workflow friction across enterprise tools used by thousands of employees globally. Partnered closely with product, engineering, data science, and AI teams to define research strategy, validate solutions, and align user insights with business objectives. Introduced AI-assisted research workflows (qualitative clustering, pattern detection, synthesis acceleration) to reduce turnaround time and improve signal extraction from large datasets. Built research frameworks, playbooks, and reusable templates that scaled UX research practices across teams and improved consistency of insights organization-wide. Mentored a 4-member UX research team; led quarterly UX research onboarding and upskilling sessions, strengthening a research-first culture within delivery teams.

User Experience Researcher at Cognizant, Jan 2022 - Aug 2023 · 1 yr 8 mos, Kolkata, West Bengal, India, Owned end-to-end UX research for large-scale internal and client-facing enterprise transformation initiatives across BFSI, healthcare, and retail sectors. Planned and executed 50+ user interviews, 70+ usability studies, and 20+ surveys, generating insights that directly informed design decisions and reduced user friction in complex enterprise workflows. Applied heuristic evaluation, contextual inquiry, and competitive benchmarking to identify usability gaps and opportunities across legacy system modernization projects. Delivered research findings through executive-ready presentations, journey maps, and affinity diagrams, enabling cross-functional teams to act on insights with confidence. Collaborated with UX designers and business analysts to ensure research insights were translated into validated wireframes, prototypes, and interaction models.

Sabbatical at Personal Sabbatical, Dec 2021 - Jan 2022 · 2 mos, Dubai, United Arab Emirates

Lead Researcher at TECHVED Consulting, Dec 2020 - Nov 2021 · 1 yr, Kolkata, West Bengal, India, As a Lead UX Researcher, I drove impactful research across high-stakes domains like BFSI, e-commerce, education, and healthcare, managing both strategy and execution while mentoring a team of four researchers. Led and mentored a team of UX researchers, guiding them in research planning, execution, and stakeholder communication to ensure quality and consistency across studies. Designed and executed end-to-end research across sectors including BFSI (top Indian banks), e-commerce (retained clients due to exceptional UX insights), institutional learning platforms, publishing models, and even niche domains like dating platforms. Collaborated with user recruiting vendors to streamline participant sourcing and successfully conducted 50+ lab-based sessions, including eye-tracking studies for deep behavioral analysis. Conducted over 100+ remote interviews, 40 usability sessions, 10 surveys, and 30 contextual interviews with specialized user groups such as professors, doctors, and MBBS students. Applied a blend of qualitative and quantitative methods, including ethnographic research, contextual inquiries, and market studies, to provide holistic user insights. Partnered closely with cross-functional stakeholders to identify research opportunities and deliver insights that influence product strategy and business outcomes. Communicated findings through compelling oral presentations and written reports, tailored to diverse audiences including leadership, product, and design teams.

Research Assistant at Maulana Abul Kalam Institute Of Asian Studies, Dec 2018 - Dec 2020 · 2 yrs 1 mo, Salt Lake, Kolkata, Worked as a research assistant on two broad topics situation of people belonging to nachni communities of, Purulia, West Bengal, and Historiography of Medieval Bengal an incubation phase for Bengali intellectuals. Apart from that gave lectures on Subhash Chandra Bose and his contribution to the Indian National Army as part of the outreach program of Maulana Abul Kalam Azad Institute of Asian Studies. Handled publication of information in Social-Media and published quarterly Newsletter of MAKAIAS. Prepared Fund Utilisation report, Liaison with offices of different ministries, Educational Institutes, and other researchers. Organized webinar as coordinator of e-Seminar Series.

Education

Executive Post Graduate Program in Management, Marketing/Marketing Management, General, Indian Institute of Social Welfare and Business Management

Doctor of Philosophy, Cultural Anthropology, Sidho Kanho Birsha University