---
title: "Dhavala Sourabh - Head Of Marketing in Bengaluru | Tal"
description: "Meet Dhavala Sourabh, Product Marketing Manager @ FSS | Brand Manager, AI Fluent, Designer based in Bengaluru. AI stack includes claude, elevenlabs, and ChatGPT."
image: "https://tal.club/meet/sourabh-dhavala/share-image"
---

# Dhavala Sourabh on Tal

## Headline

Product Marketing Manager @ FSS \| Brand Manager, AI Fluent, Designer

## About

I build brands and take products to market\. And I use AI to do both faster than most teams\. I also collect watches and play FIFA in my free time\.

## Location

Bengaluru

## AI stack

claude

elevenlabs

ChatGPT

ChatGPT Images

HeyGen

Kling AI

## Work experience

Head Of Marketing at AbleCredit \- GenAI Infra for BFSI, Aug 2026 \- Present · 3 mo, Bengaluru

Product Marketing Manager at FSS, May 2021 \- Present · 5 yrs 5 mos, Bengaluru, Five years ago I joined FSS, a 35\-year\-old payments infrastructure company serving 100\+ banks across India, the Middle East, Africa, and APAC\. The market saw a legacy vendor\. My job was to change that\. I created the FSS brand that standardised how every FSS product talks to the market\. Built positioning for the entire portfolio\. Took BLAZE, a cloud\-native platform, from an internal engineering project to the centrepiece of FSS's external story\. When FSS divested its ATM business and went all\-in on digital payments, I shaped the narrative that made it feel intentional\. → Own every product's market identity\. Positioning, messaging, brochures, videos, case studies, sales decks, investor decks\. If it faces the market, I built it\. → Ran campaigns for BLAZE PG, CMS Debit, Recon AI, Chargeback AI\. Each with its own audience and conversion flow\. → Unified 8 AI products into one coherent story\. → Designed the Blaze modernisation campaign targeting ₹150\+ Cr pipeline across 38 deals and 6 Tier\-1 banks\. → Positioned FSS as the first payments company in India, ME, and APAC with ISO 42001 AI certification\. Brand building: → LinkedIn: 10K to 75K\+ followers\. 60% banking, 55% senior leadership\. → Simply Payments: 27 attendees to 175\+\. 40 CXOs\. 60K\+ live viewers\. Trended on X\. Launched Dubai chapter with 66\+ attendees\. → Website Relaunch: 30\+ pages rebuilt\. 100%\+ organic growth\. 11 keywords at \#1 on Google\. → Introduced Merlin, FSS's first AI chatbot\. 400\+ interactions across 3 countries\. In the last year, AI became how I actually work: → Analysed ₹200\+ Cr revenue across 105 accounts using AI\. → Mapped 116 banking CXOs across 18 banks\. 4 buyer archetypes driving all ABM\. → Built the Protect\-Grow\-Create model for 46 accounts\.

Summer Marketing Intern at SUN Mobility, Apr 2020 \- May 2020 · 2 mos, Bengaluru, Karnataka

Digital Marketer at dsignosour, Nov 2017 \- Aug 2019 · 1 yr 10 mos, India, Managed social media accounts for 10\+ retainer brands and worked with 50\+ brands including Tata Steel, Marico, Titan, ITC and more on multiple digital marketing and branding projects\.

## Education

Master of Business Administration \- MBA, Strategic Marketing and Communication, MICA \| The School of Ideas

BE \- Bachelor of Engineering, Information Technology, Shri ramdeobaba college of engineering and management

[View the original profile](https://tal.club/meet/sourabh-dhavala)

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