Dhavala Sourabh profile photo 1 on Tal

Dhavala Sourabh

Product Marketing Manager @ FSS | Brand Manager, AI Fluent, Designer

Bengaluru

7+ years of work experience

AbleCredit - GenAI Infra for BFSI
Aug 20263 moPresent

Bengaluru

FSS
May 20215 yrs 5 mosPresent

Bengaluru

Five years ago I joined FSS, a 35-year-old payments infrastructure company serving 100+ banks across India, the Middle East, Africa, and APAC. The market saw a legacy vendor. My job was to change that. I created the FSS brand that standardised how every FSS product talks to the market. Built positioning for the entire portfolio. Took BLAZE, a cloud-native platform, from an internal engineering project to the centrepiece of FSS's external story. When FSS divested its ATM business and went all-in on digital payments, I shaped the narrative that made it feel intentional. → Own every product's market identity. Positioning, messaging, brochures, videos, case studies, sales decks, investor decks. If it faces the market, I built it. → Ran campaigns for BLAZE PG, CMS Debit, Recon AI, Chargeback AI. Each with its own audience and conversion flow. → Unified 8 AI products into one coherent story. → Designed the Blaze modernisation campaign targeting ₹150+ Cr pipeline across 38 deals and 6 Tier-1 banks. → Positioned FSS as the first payments company in India, ME, and APAC with ISO 42001 AI certification. Brand building: → LinkedIn: 10K to 75K+ followers. 60% banking, 55% senior leadership. → Simply Payments: 27 attendees to 175+. 40 CXOs. 60K+ live viewers. Trended on X. Launched Dubai chapter with 66+ attendees. → Website Relaunch: 30+ pages rebuilt. 100%+ organic growth. 11 keywords at #1 on Google. → Introduced Merlin, FSS's first AI chatbot. 400+ interactions across 3 countries. In the last year, AI became how I actually work: → Analysed ₹200+ Cr revenue across 105 accounts using AI. → Mapped 116 banking CXOs across 18 banks. 4 buyer archetypes driving all ABM. → Built the Protect-Grow-Create model for 46 accounts.
SUN Mobility
Apr 20202 mosMay 2020

Bengaluru, Karnataka

Nov 20171 yr 10 mosAug 2019

India

Managed social media accounts for 10+ retainer brands and worked with 50+ brands including Tata Steel, Marico, Titan, ITC and more on multiple digital marketing and branding projects.

Dhavala’s AI Stack

claude
claude
elevenlabs
elevenlabs
ChatGPT
ChatGPT
ChatGPT Images
ChatGPT Images
HeyGen
HeyGen
Kling AI
Kling AI

Education

MICA | The School of Ideas

Master of Business Administration - MBA, Strategic Marketing and Communication

MICA | The School of Ideas

20192 yrs2021
Shri ramdeobaba college of engineering and management

BE - Bachelor of Engineering, Information Technology

Shri ramdeobaba college of engineering and management

20144 yrs2018

Join Dhavala and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Dhavala Sourabh on Tal

Headline

Product Marketing Manager @ FSS | Brand Manager, AI Fluent, Designer

About

I build brands and take products to market. And I use AI to do both faster than most teams. I also collect watches and play FIFA in my free time.

Location

Bengaluru

AI stack

claude

elevenlabs

ChatGPT

ChatGPT Images

HeyGen

Kling AI

Work experience

Head Of Marketing at AbleCredit - GenAI Infra for BFSI, Aug 2026 - Present · 3 mo, Bengaluru

Product Marketing Manager at FSS, May 2021 - Present · 5 yrs 5 mos, Bengaluru, Five years ago I joined FSS, a 35-year-old payments infrastructure company serving 100+ banks across India, the Middle East, Africa, and APAC. The market saw a legacy vendor. My job was to change that. I created the FSS brand that standardised how every FSS product talks to the market. Built positioning for the entire portfolio. Took BLAZE, a cloud-native platform, from an internal engineering project to the centrepiece of FSS's external story. When FSS divested its ATM business and went all-in on digital payments, I shaped the narrative that made it feel intentional. → Own every product's market identity. Positioning, messaging, brochures, videos, case studies, sales decks, investor decks. If it faces the market, I built it. → Ran campaigns for BLAZE PG, CMS Debit, Recon AI, Chargeback AI. Each with its own audience and conversion flow. → Unified 8 AI products into one coherent story. → Designed the Blaze modernisation campaign targeting ₹150+ Cr pipeline across 38 deals and 6 Tier-1 banks. → Positioned FSS as the first payments company in India, ME, and APAC with ISO 42001 AI certification. Brand building: → LinkedIn: 10K to 75K+ followers. 60% banking, 55% senior leadership. → Simply Payments: 27 attendees to 175+. 40 CXOs. 60K+ live viewers. Trended on X. Launched Dubai chapter with 66+ attendees. → Website Relaunch: 30+ pages rebuilt. 100%+ organic growth. 11 keywords at #1 on Google. → Introduced Merlin, FSS's first AI chatbot. 400+ interactions across 3 countries. In the last year, AI became how I actually work: → Analysed ₹200+ Cr revenue across 105 accounts using AI. → Mapped 116 banking CXOs across 18 banks. 4 buyer archetypes driving all ABM. → Built the Protect-Grow-Create model for 46 accounts.

Summer Marketing Intern at SUN Mobility, Apr 2020 - May 2020 · 2 mos, Bengaluru, Karnataka

Digital Marketer at dsignosour, Nov 2017 - Aug 2019 · 1 yr 10 mos, India, Managed social media accounts for 10+ retainer brands and worked with 50+ brands including Tata Steel, Marico, Titan, ITC and more on multiple digital marketing and branding projects.

Education

Master of Business Administration - MBA, Strategic Marketing and Communication, MICA | The School of Ideas

BE - Bachelor of Engineering, Information Technology, Shri ramdeobaba college of engineering and management