---
title: "Sourabh Mukherjee - Head Of Marketing in Bangalore Urban | Tal"
description: "Meet Sourabh Mukherjee, Marketing Head | Growth & Performance | Scaled 30M+ user apps 12+ yrs scaling consumer Business | Ex-OLA · Ex-Swiggy | B2C, D2C, SAAS, AgriTech based in Bangalore Urban. AI stack includes antigravity, claude code, and claude. Explore public work links including sourabhmukher..."
image: "https://tal.club/meet/sourabh-21/share-image"
---

# Sourabh Mukherjee on Tal

## Headline

Marketing Head \| Growth & Performance \| Scaled 30M\+ user apps 12\+ yrs scaling consumer Business \| Ex\-OLA · Ex\-Swiggy \| B2C, D2C, SAAS, AgriTech

## Location

Bangalore Urban

## AI stack

antigravity

claude code

claude

elevenlabs

hugging face

meta

## Work experience

Head Of Marketing at Cleartrip, Sep 2025 \- Present · 1 y 1 mo, Bangalore

Director of Performance Marketing at Junglee Games, Mar 2025 \- Jul 2025 · 5 mos, Delhi, India, • Achieved 2\.5X YoY top\-line growth while enhancing margins by 30%, driving profitability at scale\. • Managed a ?160 Cr AOP, aligning cross\-functional teams to create actionable roadmaps and monitor progress\. • Led an 11\-member team to optimize digital growth, resulting in a 1\.7X user growth and a 45% reduction in CAC\. • Spearheaded mar\-tech initiatives, increasing ROAS by 80% through first\-party data integration and personalized campaigns\.

Senior Marketing Manager at Swiggy, Apr 2022 \- Feb 2025 · 2 y 10 mo, Bengaluru, Karnataka, India, • Spearheaded revenue and acquisition growth initiatives, achieving 15%\+ MoM revenue growth and 3X user acquisition YoY\. • Revamped discounting strategies, resulting in a 35% increase in conversion rates and reduced CAC payback from 3 months to ≤1 month\. • Enhanced customer retention by 25% through comprehensive life\-cycle marketing strategies\.

Marketing Lead at dailyhunt, Apr 2021 \- Apr 2022 · 1 yr 1 mo, Bangalore Urban, Karnataka, India, • Spearheaded user growth initiatives, achieving a remarkable 5X increase in users within one year while adhering to sustainable CAC benchmarks\. • Drove category expansion by launching multilingual campaigns across 5\+ new geographies, resulting in a 25% increase in consumption\. • Enhanced media efficiency, boosting ROAS from 5X to 10X and reducing CAC by 47% through strategic channel reallocations and creative testing\.

Assistant Marketing Manager at dailyhunt, Feb 2019 \- Apr 2021 · 2 yrs 3 mos, • Local Play Aquired By Verse\( Dailyhunt \) • Worked as Fulltime/ Consultant with multiple startups during the Covid phase, working alongside Local Play to scale their business which was eventually acquired by Dailyhunt\. • Collaborated with teams to develop strategies for growth and expansion, contributing to the successful acquisition by Dailyhunt\. • Implemented innovative solutions to drive revenue growth and enhance user experience, resulting in a significant impact on the company's success\.

Group Head Marketing at Essense media \(back Lift technology \), Aug 2017 \- Feb 2019 · 1 yr 7 mos, We partnered with multiple brands / Agency to run their Marketing & Tech as Ghost Services\. Also along side I had established their Home grown D2C brands\. \-> Build a complete team from scratch for new initiatives verticles \-> Over saw Revenue growth across the line of business \-> Scaled Account growth by 4X with 25% higher Sales Pitch wins \-> Managed Complete 360 Degree integrated Digital Solutions Clients : Flipkart , Dr Reddy , ZEE5 , L'Oreal , Uber , Make My trip

Engagement Manager / Marketing Consultant at Essense media \(back Lift technology \), Aug 2016 \- Aug 2017 · 1 yr 1 mo

Marketing Management Trainee at Essense media \(back Lift technology \), Jan 2016 \- Jul 2016 · 7 mos, ➡️ Design and oversee all aspects of our digital marketing department for 40\+ Clients ➡️ Handled App & Website Marketing with Kpis CPL \| CPI \| CPS \| CAC ➡️ Monitor & Analyse Website Metrics, Campaign performances, Social Media Engagement to suggest improvements & Optimization Techniques\. ➡️ Headed Seo and Sem Campaigns to ensure website has a good flow of traffic and Conversions \. ➡️ Worked hand in hand with Creative, Ui\-Ux, Tech Team ensuring Smooth functioning of the website & recommended changes for the product growth & capability of the app by suggesting new features ➡️ Conversion Funnel Optimization: Contributed to a 30 % Increase in Conversions, Retargeting & Re\-Marketing increased Revenues by 1\.5X ➡️ Email Marketing activities for Active \| Dormant \| RFM Based Audience 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 🔹 Increased Revenue By 1\.5 \-8X \| Improved CTR by 20\-40% \| Increased CR by 2\-30% 🔹 Reduced CPC by 15\-60% \| CPI by 20 \-50% 🔹 Increased Website visitors by 6 \-10X, Increased Retention by 15\-25% MOM 🔹 Increased ROAS by 2 \-7% 🔹 Reduced Cost For Ads By 20 \- 40% 🔹 Achieved 1M Downloads, 15K Through Referrals In 1 Month 🔹 Achieved 1\.5 M Followers, likes 6K \+ Check ins and Improved Engagement by 12 % Clients : Jellybelly , Apparel Groups , 6th Street, Namdharis, Dr Bhartas , Infoskaters, Huskyover 9crores\.com, Jodge infra,

## Education

PGP, Digital Marketing and Communications, MICA \| The School of Ideas

Indian School of Business

## Public links

- sourabhmukherjee\-soumuk0594\-100a\.wix\-site\-host\.com: https://sourabhmukherjee\-soumuk0594\-100a\.wix\-site\-host\.com/

[View the original profile](https://tal.club/meet/sourabh-21)

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