Headline

Marketing Head | Growth & Performance | Scaled 30M+ user apps 12+ yrs scaling consumer Business | Ex-OLA · Ex-Swiggy | B2C, D2C, SAAS, AgriTech

Location

Bangalore Urban

AI stack

antigravity

claude code

claude

elevenlabs

hugging face

meta

Work experience

Head Of Marketing at Cleartrip, Sep 2025 - Present · 1 y 1 mo, Bangalore

Director of Performance Marketing at Junglee Games, Mar 2025 - Jul 2025 · 5 mos, Delhi, India, • Achieved 2.5X YoY top-line growth while enhancing margins by 30%, driving profitability at scale. • Managed a ?160 Cr AOP, aligning cross-functional teams to create actionable roadmaps and monitor progress. • Led an 11-member team to optimize digital growth, resulting in a 1.7X user growth and a 45% reduction in CAC. • Spearheaded mar-tech initiatives, increasing ROAS by 80% through first-party data integration and personalized campaigns.

Senior Marketing Manager at Swiggy, Apr 2022 - Feb 2025 · 2 y 10 mo, Bengaluru, Karnataka, India, • Spearheaded revenue and acquisition growth initiatives, achieving 15%+ MoM revenue growth and 3X user acquisition YoY. • Revamped discounting strategies, resulting in a 35% increase in conversion rates and reduced CAC payback from 3 months to ≤1 month. • Enhanced customer retention by 25% through comprehensive life-cycle marketing strategies.

Marketing Lead at dailyhunt, Apr 2021 - Apr 2022 · 1 yr 1 mo, Bangalore Urban, Karnataka, India, • Spearheaded user growth initiatives, achieving a remarkable 5X increase in users within one year while adhering to sustainable CAC benchmarks. • Drove category expansion by launching multilingual campaigns across 5+ new geographies, resulting in a 25% increase in consumption. • Enhanced media efficiency, boosting ROAS from 5X to 10X and reducing CAC by 47% through strategic channel reallocations and creative testing.

Assistant Marketing Manager at dailyhunt, Feb 2019 - Apr 2021 · 2 yrs 3 mos, • Local Play Aquired By Verse( Dailyhunt ) • Worked as Fulltime/ Consultant with multiple startups during the Covid phase, working alongside Local Play to scale their business which was eventually acquired by Dailyhunt. • Collaborated with teams to develop strategies for growth and expansion, contributing to the successful acquisition by Dailyhunt. • Implemented innovative solutions to drive revenue growth and enhance user experience, resulting in a significant impact on the company's success.

Group Head Marketing at Essense media (back Lift technology ), Aug 2017 - Feb 2019 · 1 yr 7 mos, We partnered with multiple brands / Agency to run their Marketing & Tech as Ghost Services. Also along side I had established their Home grown D2C brands. -> Build a complete team from scratch for new initiatives verticles -> Over saw Revenue growth across the line of business -> Scaled Account growth by 4X with 25% higher Sales Pitch wins -> Managed Complete 360 Degree integrated Digital Solutions Clients : Flipkart , Dr Reddy , ZEE5 , L'Oreal , Uber , Make My trip

Engagement Manager / Marketing Consultant at Essense media (back Lift technology ), Aug 2016 - Aug 2017 · 1 yr 1 mo

Marketing Management Trainee at Essense media (back Lift technology ), Jan 2016 - Jul 2016 · 7 mos, ➡️ Design and oversee all aspects of our digital marketing department for 40+ Clients ➡️ Handled App & Website Marketing with Kpis CPL | CPI | CPS | CAC ➡️ Monitor & Analyse Website Metrics, Campaign performances, Social Media Engagement to suggest improvements & Optimization Techniques. ➡️ Headed Seo and Sem Campaigns to ensure website has a good flow of traffic and Conversions . ➡️ Worked hand in hand with Creative, Ui-Ux, Tech Team ensuring Smooth functioning of the website & recommended changes for the product growth & capability of the app by suggesting new features ➡️ Conversion Funnel Optimization: Contributed to a 30 % Increase in Conversions, Retargeting & Re-Marketing increased Revenues by 1.5X ➡️ Email Marketing activities for Active | Dormant | RFM Based Audience 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 🔹 Increased Revenue By 1.5 -8X | Improved CTR by 20-40% | Increased CR by 2-30% 🔹 Reduced CPC by 15-60% | CPI by 20 -50% 🔹 Increased Website visitors by 6 -10X, Increased Retention by 15-25% MOM 🔹 Increased ROAS by 2 -7% 🔹 Reduced Cost For Ads By 20 - 40% 🔹 Achieved 1M Downloads, 15K Through Referrals In 1 Month 🔹 Achieved 1.5 M Followers, likes 6K + Check ins and Improved Engagement by 12 % Clients : Jellybelly , Apparel Groups , 6th Street, Namdharis, Dr Bhartas , Infoskaters, Huskyover 9crores.com, Jodge infra,

Education

PGP, Digital Marketing and Communications, MICA | The School of Ideas

Indian School of Business

Public links

sourabhmukherjee-soumuk0594-100a.wix-site-host.com: https://sourabhmukherjee-soumuk0594-100a.wix-site-host.com/