Soumyadip Chatterjee
Marketing & Growth Leader | Brand + Digital | Tech & D2C
Bengaluru
10+ years of work experience
Mar 20268 mosPresent
Bengaluru, Karnataka, India
Oct 20255 mosFeb 2026
Bengaluru, Karnataka, India
Set up the marketing & content engine at Newton School of Technology, providing international quality pedagogy & industry-experience focussed B.Tech in Computer Science & Artificial Intelligence (4-year full time residential degree) across several campuses in India.
100 days report card:
• Built a 0→1 digital marketing engine (MarTech stack, funnel mapping, and attribution) in 30 days—reducing the standard implementation cycle by 65%.
• Increased Google organic branded search impressions by 36% YoY while maintaining flat ad spend.
• Spearheaded a data-driven organic social strategy, growing IG reach from 10K to 1.5Mn views and reach by 190% within 90 days.
• Automated the influencer marketing engine, shifting from manual 'carpet bombing' to a optimised model, significantly reducing manager-dependency for operations.
• Restructured an execution-heavy team into a metric-driven unit; implemented high-velocity production workflows for TOFU/BOFU content across YouTube and Meta.
Dec 20231 yr 5 mosApr 2025
Hyderabad, Telangana, India
(Oasis Fertility is managed by and a part of the Kedaara Capital (private equity) investment portfolio)
Led brand, digital marketing, creative, communications, CRM and owned revenues through the B2C channel for IVF procedures with an annual budget of ₹25 Cr.
• Achieved 6x growth in branded searches & 5x growth in organic digital traffic share, within a year.
• Delivered 18% YoY revenue growth and doubled digital conversions through creative innovation, MarTech and end-to-end CRM integrations.
• Developed strategic brand positioning focused on consumer JTBD - 'the science of healthy babies' and launched their first-ever large-scale brand marketing campaign across Andhra & Telangana.
• Led and scaled the marketing team from 2 to 15 members, emphasising strong in-house creative content production alongside agency collaboration.
• 500 bps growth in the YoY walk-in to treatment conversion rates at higher ARPC with cross-functional support to clinical consultants.
• Led the vision and execution of an AI-powered digital marketing pipeline along with influencer & on-ground event activations.
• Successfully collaborated with on-ground pre-sales (business development) teams to amplify outreach with gynaecologists for B2B IVF referrals.
Feb 20212 yrs 10 mosNov 2023
Gurugram, Haryana, India
Led marketing and visual merchandising for Snapdeal's value e-commerce marketplace app and its private labels (selling on retail and ecommerce marketplaces like Amazon, AJIO, Flipkart, etc.) through mainline & and digital advertising, influencer marketing, activations, social media & and lifestyle community engagement.
• Reported directly to the founder - Kunal Bahl, executing Snapdeal’s 2.0 marketplace pivot from branded goods to value-commerce in Bharat (Tier 2/3 India), driving vernacular marketing initiatives and reaching >50% of the online consumer market.
• Launched Rangita (women's ethnic private label), scaling it to ₹50 Cr ARR within 18 months via marketplace expansion, retail store UX and influencer-driven social media campaigns.
• Boosted ecommerce app visits by 206% and organic/direct orders by 81% in key lifestyle categories by launching tailored omni-channel campaigns targeting diverse segments, including Gen Z & 25-40 M/F core online consumers.
• Delivered 176% festive sales uplift and 23% daily order growth through influencer-led, high-performance content campaigns (1500+ activations).
• Scaled the marketing & merchandising teams and partnered with the product team for the launch of the new AI-powered app UI & category navigation pages.
Feb 20192 yrsJan 2021
Mumbai, Maharashtra, India
Led strategy & planning, creative, content, and social media at an independent marketing consultancy, driving agency revenues & all brands/client business success.
• Achieved >30% YoY agency revenue growth in creative & performance marketing services for 5+ years and diversified tactical offerings to brands.
• Led high-performance digital brand launches for client brands: ORRA Jewellery, Asian Paints Royale, Nayara Energy, Indiabulls Mutual Fund, Liberty General Insurance, Emami Group, Armstrong Ceilings, Timezone, TMTL Gensets, etc.
• Generated cumulative >₹100 Cr revenue for client brands through sustained brand & performance marketing campaigns across tenure.
• Guided CXO-level strategy reviews and expanded agency footprint across several industry verticals, target groups and geographies in India & abroad.
• Designed composite brand strategy & annual social media account planning for all client brands, ranging from industry-leading businesses to SMBs & start-ups.
• Pitched to & serviced new client brands, negotiated on commercials and onboarded them for an integrated digital marketing mandate.
Sep 20153 yrs 5 mosJan 2019
Mumbai, Maharashtra, India
Designed composite brand strategy & annual social media account planning for all clients.
Pitched to new clients, negotiated on commercials and onboard them for digital media mandate.
Executed quarterly activities & campaigns on social media including P&L for digital films.
Led & mentored a 25-member creative, strategy, and social media team.
May 20154 mosAug 2015
Mumbai, Maharashtra, India
Social media marketing, content strategy & client servicing.
Soumyadip’s AI Stack
Education
Executive Alumnus, Management Development Program
Indian Institute of Management, Lucknow
20201 yr2021
Masters, Media & Communication
Symbiosis Institute Of Media And Communication, Pune
20082 yrs2010
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