Headline

ABFRL @Jaypore, W for Woman, Aurelia, Wishful, Folksong, elleven | Ex-TATA CLiQ Fashion | Ex-Hinduja Group

About

Rewards & Recognitions: • Awarded 2 Individual Excellence awards — Fast Starter at the Annual PEB Awards and Business Turnaround at the Mid-Year Jaypore Awards. • Awarded 2 Team Excellence awards at the Mid-Year and Annual Jaypore Awards. • Awarded e-Spotlight and townhall mentions for leading the launch of the TATA CLiQ Palette app for the merchandising vertical. • Awarded 3 Rewards & Recognitions for overachieving targets across 2 marquee sale events and setting up the merchandising book of guidelines & • Awarded top-tier 'A' grade in 4 consecutive performance reviews at TATA CLiQ and FY’26 at ABFRL. About: As a seasoned professional in the field of e-commerce, I bring forth a wealth of experience and expertise in marketing, merchandising, content strategy, and brand marketing. With a meticulous approach to spearheading initiatives from conception to execution, I have consistently driven engagement and maximized conversions across diverse markets and consumer segments. My track record speaks volumes of my analytical prowess, agile operations management, and adept problem-solving skills, which have been instrumental in navigating the dynamic landscape of modern marketing. Drawing from a background rooted in artistic sensibilities and a keen eye for aesthetics, I have honed my craft to deliver communication strategies and brand solutions tailored to the ever-changing demands of the industry. Each day presents an opportunity for growth and learning, as I actively absorb new insights and experiences to enrich my repertoire of skills and knowledge. In collaborative environments, I thrive as a leader, leveraging my expertise to guide teams towards achieving our shared goals and driving holistic growth for the brands we represent. With a steadfast commitment to excellence and a passion for innovation, I am poised to make a significant impact in the realm of e-commerce.

Location

Gurugram

AI stack

claude code

Work experience

e-Commerce Manager at Jaypore | ABFRL, Jul 2025 - Present · 1 yr 5 mos, Gurugram, Haryana, India

Category Manager at Tata CLiQ, Sep 2024 - Jul 2025 · 11 mos, Mumbai, Maharashtra, India, Managed a diverse portfolio of brands, including L’Oréal and Minimalist, overseeing 5,000+ SKUs. Collaborated with SPOCs to drive category growth, streamline operations, and ensure timely achievement of targets. Delivered record growth for key brands in Tata Cliq’s 10-10 and Black Friday Sale with Hair revenue surpassing Skin for the first time Rehauled PO management and managed purchase orders with brand partners/vendors, leveraging competitive data and projected offtake saliency for optimal procurement for L’oréal, Minimalist, etc. Negotiated offers, developed strategic scale-up plans, and communicated marketing initiatives to drive brand growth on the platform Cleared backlog of over a year and set up SOPs to ensure accurate financial claims and compliance with agreements Minimized near-expiry stock by maintaining low inventory volumes aligned with shelf life and demand run rates (DRR) Drove growth in skincare and haircare categories by leveraging site experience, mapping customer behavior, and optimizing across key growth channels, including site, CRM, social media, paid campaigns, and brand marketing. Maintained a competitive assortment within budget by conducting regular benchmarking for width and depth in product offerings.

Manager - Merchandising and Operations at Tata CLiQ, Oct 2021 - Oct 2024 · 3 yrs 1 mo, Mumbai, Maharashtra, India, Responsible for end-to-end site merchandising strategy, planning, operations, data analysis and new product functionality absorption. This role requires for me to optimise and innovate for the visual and strategic presentation of product offerings, curating and optimizing the digital storefront to create an engaging and seamless shopping experience for our users, while collaborating closely with cross-functional teams, including design, content, analytics, UI, key account managers and category marketing managers, to ensure that product listings are visually appealing, accurate, and strategically placed. Monitoring user behavior and performance metrics are integral to my responsibilities, enabling me to make data-driven decisions for site optimization and conversion rate enhancement. My passion for beauty and keen eye for aesthetics contribute to maintaining a compelling and up-to-date site merchandising catalog, ultimately driving user engagement and sales on our platform.

Assistant Manager - Marketing and Branding at Indusind Media & Communications Ltd. (Hinduja Group) at Hinduja Group Limited, Sep 2020 - Oct 2021 · 1 yr 2 mos, Mumbai, Maharashtra, India, - Conceptualising and designing monthly customer engagement calendars - Executing brand building exercises through consumer and business partner connect programs and expanding the engagement metrics - Conceptualising and developing marketing collaterals like pitch-decks, publications, ATL/BTL/TTL advertising assets, merchandise and events, while collaborating with cross-functional teams - Ideating the layout for and writing quarterly e-newsletters and blogs - Assigned the responsibility of leading the launch and functioning of a loyalty program for a target audience of 10000 consumers - Outlining frameworks for developing legality and compliance mandates for multiple marketing campaigns - Driving new-product positioning to achieve differentiation in the market - Marketing lead for the South Region of company operations

Marketing Advisor at Michigan State University, Sep 2019 - Sep 2019 · 1 mo, East Lansing, Michigan, United States, Provided marketing advice to an event management company, Every Little Detail Design Events, as a part of an international educative immersion tour to Michigan State University. - Proposed SEO strategies for the company - Proposed usability heuristics for better User Experience for the company

Intern at Epsilon, Apr 2019 - May 2019 · 2 mos, Greater Bengaluru Area, - Conducted heuristic analysis (visual usability audit) and evaluated user experience for client website - Conducted competitive content audits, positioning and packaging audits, and communication strategy evaluation for clients - Conducted white space mapping to unearth positioning opportunities - Created an asset for visualising consumer persona and touch points

Education

PGDM-C, Strategic marketing and communications, MICA | The School of Ideas

Bachelor of Engineering, Civil Engineering, University institute of technology, bhopal