---
title: "Soumya Shri - Brand Growth Partner (Revenue & Partnerships) in Karnataka | Tal"
description: "Meet Soumya Shri, 0→1 Builder | GTM | Brand Growth @ Unloq | Scaling D2C Brands Through Strategic Partnerships | Ex POP | Ex Sonata | Ex Airtel based in Karnataka. AI stack includes claude code, codex, and gemini. Explore public work links including soumyatyko-create.github.io."
image: "https://tal.club/meet/soumya-shri/share-image"
---

# Soumya Shri on Tal

## Headline

0→1 Builder \| GTM \| Brand Growth @ Unloq \| Scaling D2C Brands Through Strategic Partnerships \| Ex POP \| Ex Sonata \| Ex Airtel

## About

As a Brand Growth Partner \(Revenue & Partnerships\) at Unloq, I contribute to driving brand growth and partnerships while leveraging my expertise in go\-to\-market strategy\. My role emphasizes scaling D2C brands and fostering impactful collaborations within the business ecosystem\. I am committed to continuous learning and professional development\. My career has been driven by a passion for strategic growth and building meaningful partnerships that propel organizational success\.

## Location

Karnataka

## AI stack

claude code

codex

gemini

lovable

openai

Fathom

## Work experience

Brand Growth Partner \(Revenue & Partnerships\) at unloq, Jun 2025 \- Present · 1 yr 5 mos, On\-site, \*Built and scaled the partner ecosystem from 1 to 250\+ brands, leading 90%\+ of all brand onboardings across D2C, commerce and performance\-marketing categories\. \*Built and managed a ₹100\+ crore commercial partnership pipeline across enterprise outreach, strategic alliances and ecosystem partnerships\. \*Owned the full sales cycle for 30\+ accounts \- founder/KDM engagement, prospecting, qualification, solution design, commercial negotiation, contracting, launch and post\-launch growth\. \*Built D2C merchant acquisition strategies and tailored propositions for Founders, D2C, Marketing, Finance and Business heads\. \*Worked directly with senior stakeholders at Boat, Bombay Shaving Company, The Man Company, GIVA, Palmonas, Blissclub, Hyuga Life, Alpha Coach, Redcliffe Labs, boAt and TripXOXO, among other partner brands\. \*Developed category\-led pitches and named\-account plans across consumer businesses, with exposure spanning beauty/grooming, fashion, wellness/health and adjacent D2C categories\. \*Structured multi\-party brand\-bank\-platform incentive partnerships, aligning co\-funded offers with partner economics, customer acquisition and growth objectives\. \*Designed onboarding and account\-management workflows that standardized the Brand Partnerships function and improved merchant activation\. \*Partnered with Product & Engineering on Shopify integration requirements, reducing partner go\-live time from 3 days to 1 and removing launch bottlenecks\. \*Advised brands on performance\-marketing allocation and segmented campaigns using ROAS, CAC/LTV, incrementality and contribution economics\. \*Achieved 60\-70% outreach\-to\-partnership conversion through consultative, solution\-led selling\.

VC Fellow at The VC Fellowship, Mar 2025 \- Jun 2025 · 4 mos, Remote

Assistant Manager\- Loyalty and Merchant Partnerships at POP, Jan 2024 \- Jun 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India, \*Onboarded and nurtured relationships with 200\+ D2C brands including brands like BSC, TMC, Wellversed, Love of India, Beast Life etc\., \*Contributed to a 14% uplift in overall revenue\. \*Built and managed partnerships with agencies, CRM providers & checkout partners \*Implemented a zero\-CAC LinkedIn marketing strategy, generating consistent inbound pipeline \*Handled enterprise brand accounts, supporting execution, engagement & expansion\. \*Played a core role in partnership ops, ecosystem mapping, product features and scalable processes\.

Inside Sales Account Manager\- Microsoft at Sonata Software, Jan 2023 \- Jan 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India

Key Account Manager\- Mid Market at Airtel Business, Mar 2022 \- Dec 2022 · 10 mos, Bengaluru, Karnataka, India

Account Manager\-SMB at Airtel Business, Mar 2020 \- Mar 2022 · 2 yrs 1 mo

## Education

Advance Programme in Corporate Strategy & Business Leadership, Indian Institute of Management, Indore

Integrated MBA, International Business, GEMS B SCHOOL

## Public links

- soumyatyko\-create\.github\.io: https://soumyatyko\-create\.github\.io/

[View the original profile](https://tal.club/meet/soumya-shri)

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