Headline

0→1 Builder | GTM | Brand Growth @ Unloq | Scaling D2C Brands Through Strategic Partnerships | Ex POP | Ex Sonata | Ex Airtel

About

As a Brand Growth Partner (Revenue & Partnerships) at Unloq, I contribute to driving brand growth and partnerships while leveraging my expertise in go-to-market strategy. My role emphasizes scaling D2C brands and fostering impactful collaborations within the business ecosystem. I am committed to continuous learning and professional development. My career has been driven by a passion for strategic growth and building meaningful partnerships that propel organizational success.

Location

Karnataka

AI stack

claude code

codex

gemini

lovable

openai

Fathom

Work experience

Brand Growth Partner (Revenue & Partnerships) at unloq, Jun 2025 - Present · 1 yr 5 mos, On-site, *Built and scaled the partner ecosystem from 1 to 250+ brands, leading 90%+ of all brand onboardings across D2C, commerce and performance-marketing categories. *Built and managed a ₹100+ crore commercial partnership pipeline across enterprise outreach, strategic alliances and ecosystem partnerships. *Owned the full sales cycle for 30+ accounts - founder/KDM engagement, prospecting, qualification, solution design, commercial negotiation, contracting, launch and post-launch growth. *Built D2C merchant acquisition strategies and tailored propositions for Founders, D2C, Marketing, Finance and Business heads. *Worked directly with senior stakeholders at Boat, Bombay Shaving Company, The Man Company, GIVA, Palmonas, Blissclub, Hyuga Life, Alpha Coach, Redcliffe Labs, boAt and TripXOXO, among other partner brands. *Developed category-led pitches and named-account plans across consumer businesses, with exposure spanning beauty/grooming, fashion, wellness/health and adjacent D2C categories. *Structured multi-party brand-bank-platform incentive partnerships, aligning co-funded offers with partner economics, customer acquisition and growth objectives. *Designed onboarding and account-management workflows that standardized the Brand Partnerships function and improved merchant activation. *Partnered with Product & Engineering on Shopify integration requirements, reducing partner go-live time from 3 days to 1 and removing launch bottlenecks. *Advised brands on performance-marketing allocation and segmented campaigns using ROAS, CAC/LTV, incrementality and contribution economics. *Achieved 60-70% outreach-to-partnership conversion through consultative, solution-led selling.

VC Fellow at The VC Fellowship, Mar 2025 - Jun 2025 · 4 mos, Remote

Assistant Manager- Loyalty and Merchant Partnerships at POP, Jan 2024 - Jun 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India, *Onboarded and nurtured relationships with 200+ D2C brands including brands like BSC, TMC, Wellversed, Love of India, Beast Life etc., *Contributed to a 14% uplift in overall revenue. *Built and managed partnerships with agencies, CRM providers & checkout partners *Implemented a zero-CAC LinkedIn marketing strategy, generating consistent inbound pipeline *Handled enterprise brand accounts, supporting execution, engagement & expansion. *Played a core role in partnership ops, ecosystem mapping, product features and scalable processes.

Inside Sales Account Manager- Microsoft at Sonata Software, Jan 2023 - Jan 2024 · 1 yr 1 mo, Bengaluru, Karnataka, India

Key Account Manager- Mid Market at Airtel Business, Mar 2022 - Dec 2022 · 10 mos, Bengaluru, Karnataka, India

Account Manager-SMB at Airtel Business, Mar 2020 - Mar 2022 · 2 yrs 1 mo

Education

Advance Programme in Corporate Strategy & Business Leadership, Indian Institute of Management, Indore

Integrated MBA, International Business, GEMS B SCHOOL

Public links

soumyatyko-create.github.io: https://soumyatyko-create.github.io/