---
title: "Soumya Sahu - Senior UX Researcher - YouTube Shopping in Bengaluru | Tal"
description: "Meet Soumya Sahu, Senior UX Researcher - Building YouTube Shopping |Driving E-Commerce Insights based in Bengaluru. AI stack includes antigravity, gemini, and notebooklm."
image: "https://tal.club/meet/soumya-ranjan-sahu-2/share-image"
---

# Soumya Sahu on Tal

## Headline

Senior UX Researcher \- Building YouTube Shopping \|Driving E\-Commerce Insights

## About

With over 13 years of experience, I specialize in user behavior, e\-commerce, and analytical skills to shape user\-centric product strategies\. At YouTube, I lead research initiatives that influence creator growth, viewer intent, and shopping experiences, focusing on product direction, AI integration, and large\-scale monetization systems\. My work emphasizes collaboration with design, product management, and engineering teams to incorporate user insights into impactful solutions\. Passionate about solving user challenges, I aim to drive innovation and deliver actionable insights that enhance global digital experiences\.

## Location

Bengaluru

## AI stack

antigravity

gemini

notebooklm

ChatGPT

## Work experience

Senior UX Researcher \- YouTube Shopping at YouTube, Jun 2025 \- Present · 1 yr 5 mos, Bengaluru, Karnataka, India, Currently leading research at YouTube \(Google\), driving strategy across Creator growth, Viewer intent, and Shopping experiences—influencing product direction, AI integration, and monetization systems at scale, and impacting millions of users globally

Sr\. User Experience Researcher \- SupER Lead at Google, Mar 2024 \- Jun 2025 · 1 yr 4 mos, • Shaping the future of Customer Support by building user\-centric tools empowering Admins and Agents\. Defined the Product principles streamlining the future strategy and design for a critical customer info collection product • Leading AI Transformation initiatives

User Experience Researcher \- Functional Lead at Google, Apr 2022 \- Jun 2025 · 3 yrs 3 mos, •Leading Agent AI Adoption work \- driving understanding of behavior and biases towards Gen AI product and features, and driving governance of AI experiences work • Understanding and incorporating technical and business requirements into research, while collecting and analyzing user behavior through mixed methods • Bringing in user focus in efforts in close collaboration across UX Design, Product Strategy with Product Managers and Engineering efforts: Developed critical product principles while building the product from 0 to 1 in an agile environment, redefined ‘user personas,’ established critical user journeys \(CUJs\), and created strategy for user adoption \(reach users\-product market fit\), co\-authored 2024 vision and product strategy papers • Advocating research findings to diverse audiences through written reports, in\-person presentations, sharing observations summaries, highlighting key trends, sharing highlights from similar product scans \- influencing for the long term • Lead the research initiative to understand migration challenges for Google Ads customers – Google wide impact \(user journey maps creation with pain points\), collaborating with India Executive Lead and UXD team • Contributing to the community at large in Google, supporting members in onboarding \(developed 1 pager onboarding training program to kick\-off research\), and guiding/teaching/mentoring in available sessions, and 1:1’s \- Awarded the APAC UX Community \- Hero award in twice until 2024, and over 12\+ acknowledgements in past year for community contributions

Principal UX Researcher at SumTotal Systems, LLC, Aug 2021 \- Apr 2022 · 9 mos, Hyderabad, Telangana, India, • Product UX Research \(Corporate Education and HCM space\), Design and Product strategy inputs: Overseeing and executing user research using qualitative and quantitative methods, including field research methods, usability and concept testing, surveys, 1:1 interviews, reviewing community forums, and secondary research \(including competitor analysis\) • Leading the translation of research findings into actionable insights, opportunities, and solutions; communicating the insights and accompanying recommendations to product and design teams • Staying abreast of new and innovative research tools, and continuously focusing on ways to obtain user feedback more efficiently \- crafted plan for continuous user engagement • Advocating and being an evangelist for user experience across the organization and contributing to evolving user experience research practice, incorporating industry standard best practices • Set\-up the Analytics and KPIs framework on Pendo to map User Journey, Behavior, and Experience • Drove the insights for Design Thinking Workshop & UX Design Hackathon to craft the Mobile Strategy • Familiar with typical UXR tools and processes, and expanded use of those tools in some cases \(e\.g\., email distribution of a survey using Survey Monkey custom HTML\)

Senior Manager at Course5i, Apr 2019 \- Aug 2021 · 2 yrs 5 mos, Greater Bengaluru Area, • Managing end\-to\-end solutions for Global companies, taking care of ‘pitch’ to ‘presentation,’ ‘mentoring teammates,’ and supporting on development of pre\-sales business collaterals, while mentoring and managing a team of 5 members • Leading an ‘Agile Research’ product creation initiative • Leading engagement with top technology orgs\.; received a Team Impact Award in 2019 contributing towards growth of one of the largest and critical accounts • Setting\-up SOP \(standard operating procedure\) for critical clients, helping in reducing ‘delivery deviations’ and bringing compliance levels in range of 95% to 100% • Contributed in optimizing \(pre\-testing\) the ‘productivity’ tool of the company, helped in tracking ‘employee efficiency and profitability’ • Recognition for contribution under Innovation Vertical for applying insights in 2016 • Leading major client engagements with 3 crucial high value clients \(Computer Hardware/ Electronics Category, E\-Commerce/Cloud Computing/AI, and Semi\-Conductors industry\) • Primary exposure to FMCG, Retail, and Technology sectors, with hands\-on experience across multiple research programs • Involved in designing holistic solutions for clients cutting across various research methodologies including quantitative research, qualitative research, secondary research, social media, and analytics solutions • Product strategy: Defining requirements, Roadmap creation, UI/UX \(wireframe creation\), and Product framework, Product marketing content development, Competitive mapping \(and figuring out whitespaces and differentiation opportunities\)

Manager at Course5i, May 2016 \- Apr 2019 · 3 yrs, Bangalore, MANAGER\-CONSUMER INSIGHTS\-GLOBAL PRIMARY RESEARCH

Assistant Manager at Course5i, Mar 2015 \- May 2016 · 1 yr 3 mos, Bangalore, ASSISTANT MANAGER\- CONSUMER INSIGHTS\-GLOBAL PRIMARY RESEARCH\-\(QUANTITATIVE RESEARCH\) • Managing end\-to\-end solutions for Global and Indian clients, while also mentoring internal human resources and promoting talent\.

Senior Research Executive \(Consumer Insights\- Customized research\), Client Servicing at Nielsen India Pvt Ltd\., Jul 2011 \- Dec 2014 · 3 yrs 6 mos, Bangalore, • Worked in FMCG and Shopper verticals handling work across multiple categories, and managed three of the largest critical accounts under both, growing the accounts by 300% \(FMCG vertical\) in first year • Supported the development of ‘processes’ around executing research studies – majorly ‘concept/product testing’ studies in fast track mode, cutting down execution time by \~60% • Collaborated as part of the ‘think tank’ of the FMCG team and a ‘new initiatives evaluator\.’ Contributed to evaluating the ‘proposal tracking’ software solution for its successful implementation to track projects and associated team members profitability, and revenue pipeline • Excelled at integration of research solutions, and received Gold award and Platinum award at various occasions for exemplifying Nielsen value of being Integrated, with appreciation from the C\-suite execs

## Education

Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business, Product Management, Northwestern University \- Kellogg School of Management

CERTIFICATION PROGRAM \(EMDP\-EXECUTIVE MANAGEMENT DEVELOPMENT PROGRAM\), BUSINESS ANALYTICS, Indian Institute of Management, Kozhikode

[View the original profile](https://tal.club/meet/soumya-ranjan-sahu-2)

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