Headline

B2B Marketing & Market Intelligence Leader | GTM Strategy | Product Marketing | Competitive Intelligence | 12+ Years | India, US & Japan Markets

About

I help B2B technology and industrial companies turn market complexity into competitive advantage. With 12+ years spanning B2B SaaS, industrial manufacturing and automotive sectors, I specialise in the intersection of market intelligence and strategic marketing, building the insights engines that power go-to-market strategy, product positioning and revenue growth. At Ideapoke Technologies, I led project delivery & the launch of two AI-powered platforms and designed the consultative research framework that generated INR 2 crore in direct revenue from Honda with sustained follow-on mandates from Murata and Sumitomo Bakelite. I managed a team of 6+ analysts, advised C-suite stakeholders across the US and Japan and reduced project delivery timelines by 30% through AI and SaaS workflow integration. At Trelleborg India, I built the market intelligence function from scratch, establishing competitive benchmarking, macroeconomic forecasting and strategic planning capabilities that shaped 3-to-5-year investment roadmaps for India and APAC leadership. At Micromatic Machine Tools, I managed an INR 1.5 crore marketing budget and generated 300+ qualified enterprise leads annually through a structured regional event programme. What I bring: → Go-to-market strategy and product launch execution for B2B technology products → Competitive intelligence and technology scouting using AI-driven research tools → Sales enablement infrastructure: pitch decks, battle cards, collateral and CXO presentations → Cross-functional team leadership across research, marketing and sales → Deep expertise in US and Japan enterprise markets I am open to senior marketing and strategy leadership roles in B2B SaaS, industrial technology and manufacturing organisations – Pan-India or remote with US/Japan-based teams. Let's connect: sr_panda01@outlook.com | soumyaa.rp_7@zohomail.in | +91-8095977014

Location

Greater Bengaluru Area

AI stack

claude

cursor

deepseek

gemini

grok

kimi

Work experience

Research & Strategic Marketing Manager at Ideapoke, Mar 2022 - Oct 2025 · 3 yrs 8 mos, Bengaluru, Karnataka, India, Led market intelligence and strategic marketing initiatives at a B2B SaaS technology intelligence platform, delivering CXO-level insights to enterprise clients across India, the US and Japan. • Conceptualised, developed, and launched two AI-powered platforms AI Technology Scouting and AI Trend Analysis — including ICP definition, competitive pricing analysis, value narrative creation, and full-funnel sales enablement infrastructure. • Designed a consultative, iterative research framework for Honda that solved their technology identification challenge, generating INR 2 crore in direct revenue and securing sustained follow-on mandates from Honda, Murata, and Sumitomo Bakelite. • Led competitive intelligence analysis for Honda's Autonomous Work Vehicle programme, benchmarking OEMs, AI technology suppliers and emerging players on R&D investments, patent portfolios, and GTM strategy, directly informing Honda's strategic product decisions. • Managed and directed a cross-functional team of 6+ research analysts, overseeing project allocation, quality review and on-time delivery across multiple concurrent enterprise mandates in the US and Japan markets. • Built comprehensive sales enablement infrastructure comprising pitch decks, product one-pagers, client onboarding video scripts and competitive battle cards, personally presented solutions to enterprise clients and trained sales teams on product positioning and objection handling. • Optimised delivery & RFP process into legacy market research workflows, reducing project delivery turnaround time by 30% and scaling operational throughput without adding headcount. • Analysed complex client requirements, structured multi-tiered technical proposals and presented strategic solutions to C-suite stakeholders across US and Japan enterprise accounts. • Elevated brand visibility through LinkedIn content campaigns and digital channel strategy, driving measurable engagement uplift and pipeline activity across target enterprise segments.

Senior Executive Branding (Corporate Office) at AceMicromatic Group, May 2020 - Mar 2022 · 1 yr 11 mos, Bengaluru, Karnataka, India, Managed an INR 1.5 Crore annual marketing budget, directing integrated B2B brand campaigns and a structured regional event programme across target manufacturing segments. • Planned and executed 7 high-impact field events annually — 3 industrial exhibitions and 4 regional roadshows — alongside webinars and technical seminars, generating 300+ qualified enterprise leads per annual cycle. • Collaborated with engineering teams to translate complex machine tool specifications into accessible campaign briefs, product messaging frameworks, and market-ready collateral sets. • Built complete commercial enablement kits including product flyers, technical documentation, and competitive battle cards to maximize field sales readiness and accelerate deal velocity. • Nurtured relationships with 20+ industrial influencers and manufacturing media representatives, strengthening brand authority and securing consistent positive sector coverage.

Senior Strategic Marketing Executive at Trelleborg Sealing Solutions, Sep 2014 - May 2020 · 5 yrs 9 mos, Bengaluru, Karnataka, India, Built Trelleborg India's market intelligence function from scratch, managing a 2-person junior research team and establishing competitive benchmarking and macroeconomic forecasting capability across the automotive, oil & gas, and general industry verticals. • Conducted white space and segment expansion analyses for senior leadership, correlating India sales data with GDP indicators, industrial output indices, and regulatory trends; findings directly shaped annual 3-to-5-year strategic investment roadmaps. • Sized total addressable markets (TAM) across key segments, evaluated regulatory impact scenarios, and delivered data-backed recommendations on portfolio prioritisation, market entry, and localised pricing to India and APAC leadership. • Designed a research-backed lead management framework spanning digital and physical channels, generating INR 1 crore in verified pipeline revenue within 6 months while maintaining 100% lead-tracking compliance. • Led technical seminars, product exhibitions, and key account round tables that deepened customer engagement across high-value engineering accounts. • Developed comprehensive sales and marketing enablement kits for commercial and industrial markets, enhancing sales team outreach effectiveness and client engagement. • Presented quarterly market intelligence and competitive landscape reports to senior leadership, enabling data-driven strategic decision-making and market positioning adjustments.

Business Development Executive at Winstar Display Co., LTD, Dec 2012 - Jan 2014 · 1 yr 2 mos, Bangalore, Generating leads for development of business,giving presentation to corporate client about our product,cold calling,attending trade shows and promoting the Company

Market Research Associate at M/S. Lucintel Services India Pvt Ltd., Jun 2012 - Nov 2012 · 6 mos, Greater Raipur Area, Delivered competitive analysis and market research for automotive consulting projects, applied SWOT analysis, Porter's Five Forces, financial benchmarking, and market trend evaluation; profiled industry players and published comprehensive intelligence reports.

Education

PGDM, Business, Management, Marketing, and Related Support Services, Asbm university

B-Tech, Biotechnology, Singhania University